商务英语有关商业道德

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1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,你的标题,请在此键入你的内容,一级标题,二级标题,三级标题,四级标题,*,你的标题,请在此键入你的内容,一级标题,二级标题,三级标题,四级标题,*,单击此处编辑

2、母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Customer Service Group,11.5,What is ethics?,Genesis,Focus,Fundamental questions,History,Profile,What is business ethics?,Profit maximization,Social responsibility,Dilemma？,British Broadcasting Corporation,SCOTLAND Yard

3、 is now pursuing 340 lines of inquiry in the,Jimmy Savile,abuse case involving 40 potential victims,The key point,Media,Another case(Princess Kate),Immediate interest or long-term self-destruction,Ethics will prevail,Keep ethics in heart,My name is Hisense,Who have copied my homework?,Hisense？,Germa

4、ny Siemens Hisense?,I,m Chinese or German?,Beat a registered trademark.,Is it smart business mind or commercial moral decay?,not come singly but in pairs,A,B,C,of,CSR,The,1235248,项韵,LAW,What is CSR,Elements of CSR,CSR Issues,Case Studies,What is CSR?,The EU defines CSR as a concept whereby businesse

5、s integrate social and environmental concerns in their daily operati,ons and in their interaction with their stakeholders on a voluntary basis.,Environment,Consumers,Employees,Communities,Stakeholders,What is CSR?,CSR is,not,an,add-on,to how business is run;,it is increasingly at the,core,of,how bus

6、iness does business,.,Its about,very best business practice,.,Elements of CSR,CSR issues,1.,Environmental,Protection,2.The,Sustainable Development,of Products&Services,3.,Recycling&Saving,Economy,4.Protect Rights&Interests of,Clients&Consumers,5.Maintain Rights&Interests of,Employees,CSR issues,6.,S

7、takeholder,Engagement,7.Support,Bottom,of the Pyramid,8.,Management,Systems of CSR,9.Provide,Education,Opportunity,10.,Supply,Chain,Case Studies,1.,GreenWood Forest Park,GreenWood Forest Park,located in Felinheli,North Wales,was opened in 1993 as an environmental education centre all about trees and

8、 forests.,GreenWood Forest Park,Low or zero energy to run,Low maintenance,Require the use of visitor energy to enjoy,GreenWood has made efforts to,reduce,carbon footprint,.,GreenWood Forest Park,The success of the case:It doesn,t consume too much,human capital,and,economic cost,.,The Small Cinema of

9、 Huayi,华谊“零钱电影院”,The Small Cinema of Huayi,华谊“零钱电影院”,The small cinema will become the place where childrens dreams begin.,The plan will also open their understanding of the world.,hank you,T,Moral behavior can inspire and encourage all staff enthusiasm for occupation,the staff:,Devoted,loyalty,law-a

10、biding,honest,fair competition,collaboration,innovation,Moral behavior can prevent and inhibit the negative effects,On the economic benefit and social benefit:,Not onlyEconomic benefit.,But alsoThe value of life;,Social activities;,Consumer interest;,Community spirit;,The natural ecological balance.

11、,Moral behavior can prevent and inhibit the negative effects,on the Competition and cooperation:,doTo improve the operation and management;,Improve the quality of products;,Reduce the cost of the goods.,notDamage the interests of others,Ensure the correct direction and the economic benefits of the b

12、est objective,the company:,Cohesive force;,Driving force;,Correct direction;,Sustainable development.,Ford Motor Company,O,ne of the Worlds Most Ethical Companies,social responsibility efforts；,corporate governance and business practices；,contributing to a better world and doing business in an ethic

13、al way.,UPS,(United Parcel Service),two slogans,1.What can brown do for you?,2.Fewer claims,more profits,2011&2012 WME,WME,：worlds most ethical company(recognized by Ethishpere Institute),Ethisphere Institute,：a leading international think-tank dedicated to the creation,advancement and sharing of be

14、st practices in business ethics,corporate social responsibility,anti-corruption and sustainability.,Ethics Quotient(EQ),:WME is settled by EQ score,EQ score computing method,Ethics and Compliance Program(25%),Reputation,Leadership and Innovation(20%),Governance(10%),Corporate Citizenship and Respons

15、ibility(25%),Culture of Ethics(20%),Logistics grows businesses,Logistics build your businesses around customer satisfaction,Logistics can take your business global,Logistics make a carbon neutral touring a reality,For gift group,logistics isnt a luxury-Its a necessary,UPS,is a success,UPS,is a globa

16、l company,UPS,has branches in 200 countries or regions all over the world,UPS,is one of the most famous and valuable brand,UPS,transports 15 million packages or documents everyday,80%of the worlds population can be served by,UPS,within 48 hours,UPS,has 360000 employees and$42.6 billion in assets,Why,UPS,is a success,customer comes first is one of the most important factors,As for,UPS,customers would never be offenders or troublemakers but actually whom our livelihood depends on,thank you,Ethics