麦肯锡PPT图库(英文)

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1、机密2004参考版式环节图Mckinseyrfc组302制作mckinsey机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate 2004*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText2GBUTtemEXHIBIT TITLE*资料来源：3GBUTtem*资料来源：Unit of measure4GBUTtemTextTextTextTextTextTextTextTextTextTe

2、xt2X2 CUBED*资料来源：Unit of measure52X2 TOWER*资料来源：Unit of measure65Ps MARKETING*资料来源：Unit of measure7StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure8ARROW 3D*资料来源：Unit of measure9GBUTtemCUBES1 3D*资料来源：Unit of measure10GBUTtemCUBES2 3D*资料来源：Unit of measure11GBUTtem*Footnote

3、Source:CUBES3 3D*资料来源：Unit of measure12GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure13New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure14TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure15TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure16TextTextT

4、extLINEAR A 3D*资料来源：Unit of measure17TextTextTextTextLINEAR B 3D*资料来源：Unit of measure18TextTextTextLINEAR C 3D*资料来源：Unit of measure19TextTextTextLINEAR D 3D*资料来源：Unit of measure20TextTextTextTextLINEAR E 3D*资料来源：Unit of measure21TextTextTextLINEAR G 3D*资料来源：Unit of measure22TextTextLINEAR I 3D*资料来源：

5、Unit of measure23TextTextTextTextLINEAR J 3D*资料来源：Unit of measure24TextTextTextTextLINEAR N 3D*资料来源：Unit of measure25TextTextTextLINEAR P 3D*资料来源：Unit of measure26TextTextLINEAR Q 3D*资料来源：Unit of measure27TextTextLINEAR Q 3D*资料来源：Unit of measure28PlanImplementSupportLINKS 3*资料来源：Unit of measure29PER

6、SPECTIVE 3D*资料来源：Unit of measure30GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure31RINGS 3D*资料来源：Unit of measure32GBUTtemTextTextSCALE*资料来源：Unit of measure33TextTextSCALES*资料来源：Unit of measure34TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure35SPIRAL1 3D*资料来源：Unit of measure36SpiralBrakesT

7、ube in tubeSPIRAL2 3D*资料来源：Unit of measure37GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measure38TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure39GBUTtemStars 3D*资料来源：Unit of measure40GBUTtemTextTextWIRE CUBES*资料来源：Unit of measure41TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure42Te

8、xtLEVEL 1*资料来源：Unit of measure43TextTextLEVEL 2*资料来源：Unit of measure44TextTextTextLEVEL 3*资料来源：Unit of measure45TextTextTextTextLEVEL 4*资料来源：Unit of measure46TextTextTextTextTextLEVEL 5*资料来源：Unit of measure47TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measure48TextHeaderHeaderTextFLOW 2*资料来源：Unit o

9、f measure49TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measure50TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measure51TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measure52TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measure53TextTextHeaderHeaderTextHeaderHea

10、derTextTextFLOW 4 TITLE*资料来源：Unit of measure54TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measure55TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measure56TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measur

11、e57TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measure58TextTextTextTextBLADES*资料来源：Unit of measure59TextTextTextTextBOX*资料来源：Unit of measure60TextTextTextTextBOX*资料来源：Unit of measure61TextTextTextCYCLE 1*资料来源：Unit of measure62TextTextCYCLE 2*资料来源：Unit o

12、f measure63TextTextTextCYCLE 3*资料来源：Unit of measure64TextTextTextTextCYCLE 4*资料来源：Unit of measure65TextTextTextTextTextCYCLE 5*资料来源：Unit of measure66TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measure67TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measure68TextTextTextTextTextTextTextTextCYCLE 8

13、*资料来源：Unit of measure69TextTextTextTextTextTextINCOMING*资料来源：Unit of measure70TextTextTextTextTextRIBBON*资料来源：Unit of measure71TextTextTextTextTextRING*资料来源：Unit of measure72TextTextUPON 2*资料来源：Unit of measure73TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measure74TextTextTextTextCUTOUT*资

14、料来源：Unit of measure75TextTextTextLINEAR A*资料来源：Unit of measure76TextTextTextTextLINEAR B*资料来源：Unit of measure77TextTextTextLINEAR C*资料来源：Unit of measure78TextTextTextLINEAR D*资料来源：Unit of measure79TextTextTextTextLINEAR E*资料来源：Unit of measure80TextTextTextLINEAR F*资料来源：Unit of measure81TextTextTextL

15、INEAR G*资料来源：Unit of measure82TextTextTextTextLINEAR H*资料来源：Unit of measure83TextTextLINEAR I*资料来源：Unit of measure84TextTextTextTextLINEAR J*资料来源：Unit of measure85TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure86TextTextTextTextLINEAR N*资料来源：Unit of measure87TextTextTextLINEAR P*资料来源：Unit of m

16、easure88TextTextLINEAR Q*资料来源：Unit of measure89TextTextTextPROPELLER*资料来源：Unit of measure90TextTextTextTextTextSTEP 5*资料来源：Unit of measure91TextTextTextText2 ON 1*资料来源：Unit of measure92TextTextTextTextTextTextAGAINST*资料来源：Unit of measure93TextTextTextTextTextAT WORK*资料来源：Unit of measure94TextTextCOU

17、PLED HORIZ*资料来源：Unit of measure95TextTextCOUPLED VERT*资料来源：Unit of measure96TextTextTextTextFOCUSED*资料来源：Unit of measure97New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure98TextTextTextPARALLEL*资料来源：Unit of measure99TextTextTextTextSPLIT*资料来源：Unit of measur

18、e100TextSURROUND*资料来源：Unit of measure101TextTextTWISTED*资料来源：Unit of measure102TextTextUP&AWAY*资料来源：Unit of measure103TextTextUP&DOWN*资料来源：Unit of measure104CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure105SkillsSharedvaluesStrategyStaffStructureSystemsStyleA cohere

19、nt set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalitie

20、s The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto

21、 most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure106The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in

22、 the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior

23、)which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theind

24、ividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure107Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure108Change visionChief ExecutiveLeadersh

25、ip groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measure109 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient ma

26、nagers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-

27、way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure110Natural owner Relative ability to e

28、xtract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRet

29、ain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure111Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure112Restructuring framewo

30、rk 1 5 4 3 2 PENTAGON*资料来源：Unit of measure113Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure114Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom u

31、p action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure1153.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure116Stage 1 Stage 2 Stage 3 Stage 4

32、Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure117Selling margin ContributionSalesSelling rateSalesAvailable selling time Effectivenes

33、sContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：U

34、nit of measure118MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure119Real Perceived Clients relative ability to extract valueCorporate center skillsLink

35、ages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit o

36、f measure120HeaderTextGANTT10*资料来源：Unit of measure121HeaderText#GANTT15*资料来源：Unit of measure122TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measure123TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure124TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure

37、125TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure126TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure127TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure128TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure129TextTextTextText

38、TextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure130TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measure131TextTextDIFFRACTION*资料来源：Unit of measure132TextTextTextFLOW DOWN*资料来源：Unit of measure133TextTextPASS THRO

39、UGH*资料来源：Unit of measure134Label 1Label 2Label 3AREA*资料来源：Unit of measure135GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measure136GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measure137GBUTtemLa

40、bel 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measure138GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure139GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源：Unit of measure140GBU

41、TtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure141GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measure142GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of me

42、asureCOLUMN 2*资料来源：Unit of measure143GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure144GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure145GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSerie

43、s100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measure146GBUTtemTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measure147GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label

44、3Label 4Label 5COST CURVE*资料来源：Unit of measure148GBUTtemARROWS*资料来源：Unit of measure149GBUTtemThis report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Compan

45、y.DISCLAIMERS CLIENT*资料来源：Unit of measure150GBUTtemThis report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside McKinsey&Company.If

46、you are not the intended recipient of this report,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measure151GBUTtemThis report is solely for the use of client personnel.No part of it m

47、ay be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measu

48、re152GBUTtemLegendLegendLegendLEGENDS*资料来源：Unit of measure153GBUTtemMcKINSEY LOGO*资料来源：Unit of measure154GBUTtemMISC*资料来源：Unit of measure155GBUTtemVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measure156GBUTtemILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLE

49、FOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFTSTICKER*资料来源：Unit of measure157GBUTtemCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALSTICKER OTHER*资料来源：Unit of measure158GBUTtemWORLD MAP*资料来源：Unit of measure159GBUTtem2004参考版式环节图Mckinsey-rfc302制作2004-01-04 mckinsey160GBUTtem