联合国总署关于亚非拉地区的传媒报告Unmediache

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1、1Shake the media mix.Social Media Week Milano.23 settembre 2010Un media che cambiaEnrico GasperiniPresidenteDigitalMagicsPresidenteAudiweb 23 settembre 20102Shake the media mix.Social Media Week Milano.23 settembre 2010UtilizzoglobalediinternetlAsia dominer la rete per numero di utentiLaCinailpaesec

2、onpiutentidiinternetinassoluto.LIndiail2paeseperpopolazionemahamenoutentidelGiappone.DiventicinquePaesidellUnioneEuropealItaliaventiduesimaperpercentualedifamiglieconaccessoaInternetdacasa.(IstateAudiweb2009)3Shake the media mix.Social Media Week Milano.23 settembre 2010InternetLa diffusione del mob

3、ile avviciner il mondo a internetNonostantelaminorediffusionediInternetlItaliailprimopaeseinEuropaperdiffusionedidispositivimobiliInternetraggiungermoltefascedipopolazionegrazieallosviluppodelmobileintuttoilmondo.InIndiasarannopresenti138milionididispositiviportatiliperlafinedel2010(Gartner2010)4Sha

4、ke the media mix.Social Media Week Milano.23 settembre 2010Utilizzoglobalediinternet晚上好所有晚上好所有晚上好所有atotalof755millionmobilesubscribersinChinaLaCinapucontareoltre700milionidiutentidiinternetmobile.Traalcuniannilaretesardominataquantitativamentedaicontenutiinlinguacinese.5Shake the media mix.Social Me

5、dia Week Milano.23 settembre 2010Web3.0/Web2Web 3.0DefinitionsofWeb3.0varygreatly.AmitAgrawalstatesthatWeb3.0is,amongotherthings,abouttheSemantic Web andpersonalization.ConradWolframhasarguedthatWeb3.0iswherethecomputerisgeneratingnewinformation,ratherthanhumans.AndrewKeen,authorofTheCultoftheAmateu

6、r,considerstheSemanticWebanunrealisableabstractionandseesWeb3.0asthereturnofexpertsandauthoritiestotheWeb.()OthersstillsuchasManojSharma,anorganizationstrategist,()proposesthatWeb3.0willbeaTotallyIntegratedWorld-cradle-to-graveexperienceofbeingalwayspluggedontothenet.FuturistJohnSmart,leadauthorofth

7、eMetaverseRoadmapechoesSharmasperspective,definingWeb3.0asthefirst-generationMetaverse(convergence of the virtual and physical world),awebdevelopmentlayerthatincludesTV-qualityopenvideo,3Dsimulations,augmentedreality,human-constructedsemanticstandards,andpervasivebroadband,wireless,andsensors.Web3.0

8、searlygeosocial(Foursquare,etc.)andaugmentedreality(Layar,etc.)websareanextensionofWeb2.0sparticipatorytechnologiesandsocialnetworks(Facebook,etc.)into3Dspace.Semantic webSemanticWebisa group of methods and technologies to allow machines to understand the meaning-or semantics-of information on the W

9、orld Wide Web.ThetermwascoinedbyWorldWideWebConsortium(W3C)directorTimBerners-Lee.Accordingtotheoriginalvision,theavailabilityofmachine-readablemetadatawouldenableautomatedagentsandothersoftwaretoaccesstheWebmoreintelligently.Theagentswouldbeabletoperformtasksautomaticallyandlocaterelatedinformation

10、onbehalfoftheuser.6Shake the media mix.Social Media Week Milano.23 settembre 2010SocialNetwork:driverdellacrescita:Thebottomlineisthis:theFacebooklikebuttonhascompletelyreducedthefrictionforthecommonuserstovoteforcontent.Il“mipiace”rimpiazzerillink7Shake the media mix.Social Media Week Milano.23 set

11、tembre 2010IlmobileentranellareteUn device capace di superare ogni aspettativa8Shake the media mix.Social Media Week Milano.23 settembre 2010Smartphone9Shake the media mix.Social Media Week Milano.23 settembre 2010Applicazionivs.MobileWebWeb ApplicationVivesulwebedaccessibiledalbrowser-EvoluzioneHTL

12、M5)Riduceicosti,pifaciledasviluppareeaggiornare.EpiaccessibilePermettevideo,interfacciatouch,geolocalizzazione.Native ApplicationMarketinginclusonellepiattaforme.Generaricavi.Accessoallepotenzialitdeldevice.Maggioreappeal.10Shake the media mix.Social Media Week Milano.23 settembre 2010Nuovimodellidi

13、businessLa diffusione del mobile contribuisce ad ampliare il mercato dellonlinemCommerce Il28%deipossessoridiiPhonecercaprodottidacomprare.Il13%acquistaprodottiviamobilealmenounavoltaalmese.Daquial2014,il40%degliacquistionlinesareffettuatodalcellulare.NeconvintoeBay:ilmaggioresitodiasteonline,difatt

14、o,harivistoalrialzolestimerelativeallmCommerceperil2010,portandoleda1miliardoa2miliardididollari,aconfermadellegrandiprospettivelegateallevenditeviatelefonino11Shake the media mix.Social Media Week Milano.23 settembre 2010IlfuturodellageolocalizzazioneQuando la mappa diventa il territorioLageolocali

15、zzazionestaavendolamassimarisonanzaconFoursquare,edanoiconMobNotesFacebookhaintrodottoPlaces.“dovemitrovo”ilnuovo“cosastofacendo”ProximitymarketingSocialrecommendationSocialgamesBadgesemprepiattrattivi12Shake the media mix.Social Media Week Milano.23 settembre 2010EinItalia?Audienceetempospesoonline

16、sonoaumentatinotevolmentenellultimoannoNelmesediluglio 2010risultano23,835 milioni gli Italiani online,conunincremento del 9,9%rispettoaluglio2009.10,8milionigliutentiattivinelgiornomedio,conunincrementosubaseannuadel3,8%(Audiweb)13Shake the media mix.Social Media Week Milano.23 settembre 2010Access

17、opermezzo14Shake the media mix.Social Media Week Milano.23 settembre 2010OnlineAudiencenelgiornomedio15Shake the media mix.Social Media Week Milano.23 settembre 2010ISocialNetworkinItaliaThebottomlineisthis:theFacebooklikebuttonhascompletelyreducedthefrictionforthecommonuserstovoteforcontent.Il“mipi

18、ace”rimpiazzerillinklITALIAEILPRIMOPAESEALMONDOPERTEMPOMEDIODIUTILIZZOMENSILEGliutenti/meseinItaliasonopassatida16a20milionifraillugliodel2009eillugliodel2010Il25%deltempoonlinespesosuSocialNetwork(datiNielsen&Audiweb)16Shake the media mix.Social Media Week Milano.23 settembre 2010Facebook&co.inItal

19、iaFacebookhadapocoraggiuntoi500milionidiutentinelmondo.InItalia:Utentiattivinelmese:17.362Activereach:67.4%Tempospesosutotaleonline:23%Universereach:49.5%Dati Audiweb-Luglio 201017Shake the media mix.Social Media Week Milano.23 settembre 2010TrendadvonlineinEuropaDati:IAB201018Shake the media mix.So

20、cial Media Week Milano.23 settembre 2010Investimentipubblicitariinrete-ItaliaSuinternetsono)eancoraautomobili(+27,4%)atrainarelacrescitamedia/editoria(+60,4%),telecomunicazioni(+14,9%Neiprimisettemesidellannopubblicitonlineincrescitadel17,8%controil4,9%delmercatoSonomedia/editoria(+60,4percento),tel

21、ecomunicazioni(+14,9percento)eancoraautomobili(+27,4percento)atrainarelacrescita.Ilmercatoecircail10%diquellototale,controil15-25%deipaesinordeuropeiDati:Nielsen19Shake the media mix.Social Media Week Milano.23 settembre 2010SocialAdvertising20Shake the media mix.Social Media Week Milano.23 settembr

22、e 2010Ilnuovoonlinemix21Shake the media mix.Social Media Week Milano.23 settembre 2010Grazie.22Shake the media mix.Social Media Week Milano.23 settembre 20109、静夜四无邻，荒居旧业贫。9月-239月-23Sunday,September24,202310、雨中黄叶树，灯下白头人。09:26:3209:26:3209:269/24/20239:26:32AM11、以我独沈久，愧君相见频。9月-2309:26:3209:26Sep-2324-

23、Sep-2312、故人江海别，几度隔山川。09:26:3209:26:3209:26Sunday,September24,202313、乍见翻疑梦，相悲各问年。9月-239月-2309:26:3209:26:32September24,202314、他乡生白发，旧国见青山。24 九月 20239:26:32 上午09:26:329月-2315、比不了得就不比，得不到的就不要。九月 239:26 上午9月-2309:26September24,202316、行动出成果，工作出财富。2023/9/24 9:26:3209:26:3224September202317、做前，能够环视四周；做时，你只

24、能或者最好沿着以脚为起点的射线向前。9:26:32 上午9:26 上午09:26:329月-239、没有失败，只有暂时停止成功！。9月-239月-23Sunday,September24,202310、很多事情努力了未必有结果，但是不努力却什么改变也没有。09:26:3209:26:3209:269/24/20239:26:32AM11、成功就是日复一日那一点点小小努力的积累。9月-2309:26:3209:26Sep-2324-Sep-2312、世间成事，不求其绝对圆满，留一份不足，可得无限完美。09:26:3209:26:3209:26Sunday,September24,202313、不

25、知香积寺，数里入云峰。9月-239月-2309:26:3209:26:32September24,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。24 九月 20239:26:32 上午09:26:329月-2315、楚塞三湘接，荆门九派通。九月 239:26 上午9月-2309:26September24,202316、少年十五二十时，步行夺得胡马骑。2023/9/24 9:26:3209:26:3224September202317、空山新雨后，天气晚来秋。9:26:32 上午9:26 上午09:26:329月-239、杨柳散和风，青山澹吾虑。9月-239月-23Sunday

26、,September24,202310、阅读一切好书如同和过去最杰出的人谈话。09:26:3209:26:3209:269/24/20239:26:32AM11、越是没有本领的就越加自命不凡。9月-2309:26:3209:26Sep-2324-Sep-2312、越是无能的人，越喜欢挑剔别人的错儿。09:26:3209:26:3209:26Sunday,September24,202313、知人者智，自知者明。胜人者有力，自胜者强。9月-239月-2309:26:3209:26:32September24,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。24 九月 20239:2

27、6:32 上午09:26:329月-2315、最具挑战性的挑战莫过于提升自我。九月 239:26 上午9月-2309:26September24,202316、业余生活要有意义，不要越轨。2023/9/24 9:26:3209:26:3224September202317、一个人即使已登上顶峰，也仍要自强不息。9:26:32 上午9:26 上午09:26:329月-23MOMODA POWERPOINTLoremipsumdolorsitamet,consecteturadipiscingelit.Fusceidurnablandit,eleifendnullaac,fringillapurus.Nullaiaculistemporfelisutcursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉