商业模式的创新与改进PPT76页英文

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1、Your Business Model how to identify and improve itLa Trobe University,Melbourne,July 2007精品资料网 the menuwhats ontoday?精品资料网 2the alchemy of business model innovation精品资料网 3first:what are your expectations for today?精品资料网 4example of business model innovation精品资料网 5waste water treatment systems精品资料网 6

2、offercustomer segmentrevenue streamdistribution channelwaste water treatment systemCanadian mining sitesone time sales feesales force精品资料网 7idea!精品资料网 8sell waste water treatment systemCanadian mining sitesone time sales feesales forcetotal waste water treatment managementCanadian mining sitesrecurr

3、ing service feesales force精品资料网 9精品资料网 10an exerciselets doto understand精品资料网 11your offersyour client segmentsyour channelsoffersclient segmentsdistribution channelsconsultingbanking executivespersonal networkbanking knowledgebanking professionalsdedicated websitetrainingprogram精品资料网 12sell waste w

4、ater treatment systemCanadian mining sitesone time sales feesales forcecore activitiescore capabilitiescostspartner networkclient relationshipbuild treatment systemswater treatment knowledgeproduction costssuppliersfollow-up精品资料网 13build treatment systemswater treatment knowledgeproduction costssupp

5、liersfollow-uptotal waste water treatment managementCanadian mining sitesrecurring service feesales forcedispatch repair teamserror free systems developmentcall centervariable costs of repair services精品资料网 14business model templateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRI

6、BUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCE精品资料网 15the basics of identifying and improving business models精品资料网 161.describe it2.discuss it3.improve it4.implement it精品资料网 171.describe it精品资料网 18Development planQuisque augue felis,comm

7、odo a,elementum id,faucibus id,sem.Aenean rutrum enim.Praesent pulvinar dignissim nisl.Cras a nunc.Donec tincidunt odio sit amet lacus.Pellentesque metus tortor,ullamcorper vitae,lobortis vel,euismod in,mi.Ut laoreet,tellus laoreet blandit mollis,massa purus posuere purus,quis molestie ligula massa

8、eu metus.Duis placerat,nulla sit amet ornare interdum,neque nunc mollis leo,vitae porttitor mi orci sit amet neque.Donec at enim.In facilisis tellus gravida ligula.Phasellus ut lorem.Pellentesque ac tortor eget augue suscipit ullamcorper.Aenean eleifend porta orci.Etiam at arcu.Vestibulum lacinia nu

9、nc in eros.Suspendisse potenti.Aliquam erat volutpat.Donec gravida.Lorem ipsum dolor sit amet,consectetuer adipiscing elit.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus.Maecenas vel enim et metus semper fringilla.Donec ornare arcu.Maecenas faucibus ligula conval

10、lis nibh.Mauris dui quam,congue eu,commodo nec,tristique in,enim.Nulla auctor semper urna.Quisque a elit eu purus iaculis vestibulum.Aliquam dictum risus at odio.Fusce at lorem et elit faucibus placerat.Aenean velit.Proin elit odio,blandit et,scelerisque quis,pulvinar a,dui.Nunc magna dolor,bibendum

11、 ut,accumsan congue,tincidunt sit amet,neque.Proin consequat tincidunt lacus.In urna dui,congue nec,tincidunt sit amet,facilisis imperdiet,lorem.Morbi sed nibh.Vivamus vitae dolor.Ut bibendum volutpat mi.Pellentesque quis magna non lectus elementum pretium.Aliquam quis est vitae arcu consequat fring

12、illa.Cras magna risus,placerat eget,egestas consectetuer,ornare vel,felis.Nam ornare justo id orci mattis ultricies.Morbi luctus.Ut pretium odio ac libero.Nunc sollicitudin pharetra lorem.Aenean scelerisque,lacus eget ullamcorper scelerisque,ipsum urna viverra mi,eget viverra quam eros eget velit.Ut

13、 lacinia feugiat purus.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus.Etiam nunc nisl,aliquam blandit,luctus id,commodo laoreet,sem.Phasellus sit amet orci ut sapien vulputate pellentesque.Pellentesque dapibus purus et quam.Nam sit amet magna in neque dignissim s

14、odales.Aenean non justo nec magna lobortis volutpat.StrategyLorem ipsum dolor sit amet,consectetuer adipiscing elit.Cras in tortor.Sed posuere erat.Maecenas pulvinar nulla eu magna.Vivamus semper,risus ut egestas pulvinar,lectus ante feugiat quam,sit amet congue odio lacus ac ipsum.Aliquam suscipit,

15、est ut volutpat vulputate,nulla felis pulvinar libero,non ornare libero ipsum tristique tortor.Fusce sed lorem vitae justo feugiat malesuada.Donec aliquet.Vivamus semper eros nec diam.Vivamus sem arcu,imperdiet nec,congue ac,scelerisque vel,nulla.Donec et mauris.Integer a nulla vulputate pede conseq

16、uat euismod.Praesent molestie urna nec leo.Proin eros.Maecenas ac sem nec dui sodales tempus.Maecenas suscipit egestas velit.Suspendisse vel tortor.Proin imperdiet,sem nec aliquet ultrices,nunc est egestas eros,non hendrerit magna eros eget augue.Maecenas sed leo vitae leo faucibus vulputate.Proin d

17、ignissim eros at augue.Nam luctus nulla non nibh.Nam at lorem ac mauris laoreet viverra.In placerat consequat nunc.Donec rhoncus nunc ac urna.Integer vestibulum condimentum orci.Fusce velit turpis,malesuada quis,scelerisque ut,eleifend vitae,ipsum.Vestibulum eu erat.Vestibulum justo nisl,tincidunt e

18、t,semper vel,tristique quis,eros.Vestibulum tempus,massa vel consectetuer congue,erat magna consequat purus,a facilisis orci nibh vitae purus.Nam tincidunt venenatis ligula.Nunc orci nulla,ornare quis,lobortis viverra,dapibus at,turpis.Suspendisse sit amet nisl at enim tincidunt blandit.Curabitur au

19、gue est,suscipit sed,egestas sit amet,vehicula vitae,tellus.Maecenas nec metus vel nisi interdum pellentesque.WordsTextTextText18%300%12%1%we dont really know how to精品资料网 192.discuss it精品资料网 20but there is no common language精品资料网 213.improve it精品资料网 22we dont really have the tools精品资料网 234.implement

20、 it精品资料网 24HereCEOs10Managers60HereStaff360Okeverything else than planned精品资料网 25mainthechallenge精品资料网 26think outside-of-the box精品资料网 27insanity:doing the same thing over and over again and expecting different resultsAlbert Einstein“”精品资料网 28enabling business model innovation精品资料网 29user-centered精品

21、资料网 30creativity&exploration精品资料网 31interdisciplinary approach精品资料网 32strategic fit精品资料网 33more examples精品资料网 34whats the connection?精品资料网 35activitiesprecision micro-engineeringcostspartnersclient relationshipmechanical watchesluxury buyersrevenue streamschannelsmechanicaljointspatients精品资料网 36Ceme

22、x example精品资料网 37activitiescore competenciescostspartnersclient relationshipcement bycubic meterbuildersrevenue streamschannelscement delivered during time windowon time deliveryfleet management精品资料网 38the business model design process精品资料网 391.identify interdisciplinary stakeholders-set-up team精品资料

23、网 402.understand(business)environment frame problem精品资料网 413.suspend reality-ideate精品资料网 424.bring back reality-prototype精品资料网 435.chose suitable design-decide精品资料网 446.execute-project portfolio精品资料网 457.evaluate,learn and redesign-manage improvement精品资料网 46精品资料网 47Alexander Osterwalder,PhD精品资料网 all

24、 photos from Flickrunder a creative commons licenseauthors indicated in comment page of ppt精品资料网 49annex Iother精品资料网 50the business modelers toolbox精品资料网 51co-creation精品资料网 52ideation精品资料网 53visualization精品资料网 54prototyping精品资料网 55some examples精品资料网 56Goldcorpmininglow costs through open exploration

25、CUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSexploitingmines“geology prize”500000$USREVENUESTREAMSDISTRIBUTIONCHANNELSGoldcorp publicly shared all of its geological data and offered US$500000 in prizes for determining where they might find the next 6 million ounces of goldresearch精品资料网 57精品资料网 58from copyri

26、ght to creative commons精品资料网 59Skypefree VoIP&value added servicessoftware developmentwebsiteglobal(non segmented)deliver voice&video quality“eBay”large scalelow margininternetsoftware developmentfree voice-over-IP VoIP telephony&value-added services精品资料网 601291 Cityhomeslow cost accommodation New Y

27、orklow costCUSTOMERRELATIONSHIPSthe cost sensiblerenting out roomskeep down costsapartment ownersrentsDISTRIBUTIONCHANNELSfind demandyoung curious Swisslow-cost hotel/rental in New York City精品资料网 61Tecnovatelow-cost multi-lingual call center outsourcinglow costCUSTOMERRELATIONSHIPSEuropean corporati

28、onsACTIVITYCONFIGURATIONkeep down costs“import”young curious Europeans to India to workREVENUESTREAMSDISTRIBUTIONCHANNELSbusiness process outsourcing“up-side down”in India精品资料网 62from bloated head to the long tail精品资料网 63VALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHAN

29、NELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSFREE advertising supported mobile telephonymobile network operator that“rents out”capacity to Blyksubscribers fill out pro the Internetmarketing to mobile users with an interesting advertising profileregular ad messages via mobile phon

30、emarketingpaying mobile phone minutesthe young and the hipincreasing the number of mobile phone users with the right pro increase the value for advertisersINFRASTRUCTURECUSTOMEROFFERFINANCEaccess to a pool of targeted young advertising publicadvertising feesfinding and contracting advertisersadverti

31、serssales force精品资料网 64annex IIbusiness model template精品资料网 65VALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEa business model describes the value an organization offers

32、to various customers and portrays the capabilities and partners required for creating,marketing,and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams精品资料网 66VALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTION

33、CHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgives an overall view of a companys bundle of products and servicesportrays the network of cooperative agreements with other companiesdescribes the channels to communicate and get in touch with customersdescribes the arrangement of

34、 activities and resourcesexplains the relationships a company establishes with its customerssums up the monetary consequences to run a business modeldescribes the revenue streams through which money is earneddescribes the customers a company wants to offer value tooutlines the capabilities required

35、to run a companys business modelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribing a companys business model精品资料网 67VALUEPROPOSITIONvalue proposition 1value proposition 2OFFERdescribing a companys offer精品资料网 68VALUEPROPOSITIONTARGETCUSTOMERvalue proposition 1value proposition 2target customer 1target cust

36、omer 2CUSTOMEROFFERdescribing who a company offers value to精品资料网 69VALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalue proposition 1value proposition 2distribution channel 1distribution channel 2target customer 1target customer 2CUSTOMEROFFERdescribing how a company reaches its customers精品资料网 70V

37、ALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalue proposition 1value proposition 2relationship type 1relationship type 2target customer 1target customer 2CUSTOMEROFFERdescribing the relationships a company builds精品资料网 71TARGETCUSTOMERREVENUESTREAMrevenue stream 1revenue stream 2target customer

38、1target customer 2FINANCEVALUEPROPOSITIONvalue proposition 1value proposition 2OFFERCUSTOMERdescribing how a company makes money精品资料网 72CORECAPABILITIESVALUEPROPOSITIONcore capability 1core capability 2value proposition 1value proposition 2OFFERINFRASTRUCTUREdescribing what capabilities are required

39、精品资料网 73describing what activities are requiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalue proposition 1value proposition 2core capability 1core capability 2activity 1activity 2INFRASTRUCTUREOFFER精品资料网 74describing the partners that leverage the business modelVALUEPROPOSITIONPARTNERNETWO

40、RKCORECAPABILITIESvalue proposition 1value proposition 2core capability 1core capability 2partner 1partner 2INFRASTRUCTUREOFFER精品资料网 75VALUEPROPOSITIONCOSTSTRUCTUREcost account 1cost account 2value proposition 1value proposition 2FINANCEINFRASTRUCTUREOFFERdescribing the costs of a business modelCORECAPABILITIEScore capability 1core capability 2精品资料网 76