意味特披萨店设施规划和布局设计教案

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1、意味特披萨店设施规划和布局设计 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望BackgoundThe Pizza Connection is in Worthington,Ohio.It is a franchise of a large,national chain of pizza restaurant.Its product and operations are typical of the industry.Carry-outDine-inA hybri

2、d layoutClick to add TitleClick to add TitlePreparation tasksBakingCut and box tasksThe Pizza ConnectionCustomer contractPizza productionThe facility in the Pizza ConnectionCustomerCarry-outDine-inCashierServed by waiters and waitressesPlace an orderPick up a previously phoned-in orderCompletion of

3、their meal and receipt of the check from serverThe cashiers area becomes quite crowed with customers waiting for carry-out orders and dine-in customers.CustomerCustomer ContractPizza ProductionHistorically,the Pizza Connection has been very successfully.Recently However A decline in salesConclusions

4、 depend on some research are summarized as follows.1.The changing market demands-speed,convenience,alternative dining options.Dine-in patrons-(店内吃)get in,eat and get out quickly.Phone-in,carry-out customers(订餐、外带)-wanted their orders ready when they arrived.Restaurant parties-growing demand for part

5、y space2.Competiton increase significantly.The number of dining establishments in the area had more than tripled.The dining establishments Ranged from drive-through to dine-in optionsCovered the entire spectrum form Mexican to ChineseCovered the entire spectrum form chicken to burgers Drive-throughD

6、rive-throughDrive-throughDrive-throughDrive-through得来速始于得来速始于1975年,现在年,现在美国加拿大欧洲亚非拉12,200家得来速(占餐厅总数的87%)970家得来速(占餐厅总数的68%)3,940家得来速(占餐厅总数的61%)2,290家得来速(占餐厅总数的29%)得来速餐厅销售额占餐厅销售总额的63%得来速餐厅销售额占餐厅销售总额的56%得来速餐厅销售额占餐厅销售总额的45%得来速餐厅销售额占餐厅销售总额的52%EUROPEEUROPE数据来源 2008 In China1 DT120 DTs?DTs201020052020Now,t

7、he Pizza Connection need a reconfiguration of its layout,which would enable the Pizza Connection to address some of these changing customer demands.In order to respond to customers demands for speed and convenience,we try to reconfigure the layout.Reconfigure the Customer-oriented system Take into a

8、ccount-The presence of customers The opportunity to influence sales volume and customer attitudesThrough care fully designed layoutsThe labor turnover problems cashierDining areasSalad barWCofficestorageWork Bev.Bev.Cut and boxpreparationovencashierDining areasSalad barWCofficestorageWork Bev.Bev.Cu

9、t and boxpreparationovenapproachgeneraldistantreconfiguration自助点餐自助点餐自助点餐自助点餐CustomerCustomer ContractPizza Production店外外带分流自助点餐自助点餐CustomerCustomer ContractPizza Production店内进食付款分流自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐自助点餐Pizza in foreign countriesPizza today is the most powerful marketing to

10、ol in the pizza industry.Pizza Today was launched in 1984 when a pizzeria owner in the tiny town of Santa Claus,Indiana,realized he needed help growing his business.contentSomething about Operation Management in the pizza industryJeff Cahill Studio is specializing in restaurant design.Pizza magazine in China意味特-Thanks for listening!

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