《新境界-综合教程1》课件unit.ppt

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1、Company Performance Unit 4 新境界职业英语 综合教程 Part I Text A Part II Applied Writing Part III Text B Part IV Reading Skills Part I Text A Pre-reading Activities Reading of the Text Grammar Review Task 1 Task 2 Task 4 Comprehension Task 1 Task 2 Vocabulary Task 3 Task 4 Syndicate Activities Task 5 Task 7 Tr

2、anslation Task 6 Task 3 Task 1 Task 2 Comprehensive Exercises Mini Text Background Information Text A Task 3 Task 4 Home Phonetics Review Discuss with your neighbor the following questions: Task 1 Pre-reading Activities Back 1. What do you know about company performance? 2. What do you think is the

3、performance of Coca-Cola Company? 3. Which product is the Coca-Cola company best known for? Company performance is the result of the activities of an organization over a given period of time. Coca-Cola Company is placed at the top 10 percent of the largest 2,500 companies in the world. Coca-Cola Com

4、pany is best known for its soft drink Coca-Cola which is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Back 4. How many different Coca-Cola beverages do you know? 5. What was Coca-Colas sales last year? Coca-Cola Company has a portfolio o

5、f more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages. The company reported profits of $6.82bn (4.36bn) for 2009 - a rise of 17

6、% on the previous year. Back Read the following Mini Text and find the words or expressions that match the context meaning given. a) _ : make changes in b) _ : put money in a project for profit c) _ : brand or trade name d) _ : air that all animals depend on to breathe e) _ : consider as coming from

7、 f) _: someone who owns or holds a share of stocks invest innovate trademark oxygen attribute to shareowner Task 2 Back Mini Text Growing Our Business through Trademark Coca-cola “Trademark Coca-Cola is the oxygen for our Company. The profits from its sales enable us to invest in innovating new prod

8、ucts, create new marketing strategies and improve our market presence, allowing us to return value to our shareowners. We are focused on continually growing the trademark and further connecting it with consumers.” Gary Fayard Executive Vice President and Chief Financial Officer 1 2 Back Mini Text Th

9、e sales of Trademark Coca-Cola are what fuel our business. The growth and success of Trademark Coca-Cola enables the Coca-Cola system to further invest in programs, marketing and innovation. Over the past 20 years, Trademark Coca-Cola has sold an additional 5.8 billion unit cases. This additional un

10、it case growth covers every operating group, with the largest growth in Latin America, Europe, and Eurasia and Africa. While a significant amount of this growth is attributed to developing markets, Trademark Coca-Cola continues to also grow in developed markets, and we are confident that it will con

11、tinue to grow globally. 3 4 5 Back Mini Text T r a d e m a r k C o c a - C o l a G l o b a l G r o w t h 2 . 6 1 . 8 1 . 1 0 . 4 0 . 7 2 . 9 4 . 3 2 . 4 1 . 4 1 . 4 0 0 . 5 1 1 . 5 2 2 . 5 3 3 . 5 4 4 . 5 5 N o r t h A m e r i c a L a t i n A m e r i c a E u r o p e E u r o a s i a investing in inno

12、vation; and to enhance our distribution, sales and production capabilities around the world. 3 4 Back Text A Para. 3 Working with our more than 300 bottling partners, we added approximately 650 million unit cases of volume to our business, a 3% gain over 2008. The 2009 additional unit case volume fr

13、om China, India, Mexico and Brazil alone was equal to adding another Germanyour sixth-largest marketto our business. We also grew individual brands, including our Simply trademark which reached retail sales of more than $1 billion. 5 6 Back Text A Para. 4 In 2009, our Company generated $8.2 billion

14、in cash from operations, up eight percent from 2008 and marking the first time we have surpassed the $8 billion mark. We reinvested $2 billion back into our business, repurchased $1.5 billion in Company stock and paid $3.8 billion to shareowners through dividends. Indeed, 2009 marked our 47th contin

15、uous year of increased dividend payments. 7 Back Text A Para. 5 The past year was one chapter in an ongoing growth story for our Company. It was an important year because it reaffirmed our confidence in our Company s ability to overcome an extraordinary global economic crisis and continue to grow. P

16、ara. 6 And most of all, we thank you, our fellow shareowners, for your support. There is no greater responsibility than earning your trust and confidence, and rest assured we will work tirelessly to keep our commitments and protect and grow the value of your investment in our Company. 8 9 10 Back Te

17、xt A With sincere gratitude, Muhtar Kent Chairman and Chief Executive Officer March 22, 2010 Muhtar Kent Back Task 1 1. To meet their 2009 volume and profit growth goals, what does Trademark Coca-Cola have to focus on? Trademark Coca-Cola has to focus on growing their brands, gaining share, driving

18、revenue growth and improving productivity to meet their 2009 volume and profit growth goals. Comprehens ion Work in pairs and answer the following questions according to the text. Back 2. What simple and clear purpose did they keep in mind when they entered 2009? 3. How did the company work to get o

19、ut of the economic crisis in an even stronger position? They wanted to confront the global economic uncertainty by focusing on what they could control. The company communicated with their consumers and retail customers, invested in innovation and enhanced their distribution, sales and production cap

20、abilities around the world. Back 4. How many bottling partners does the company have? 5. Which is the sixth largest market to Trademark Coca-Cola? 6. Name one of the individual brands that Trademark Coca- Cola grew and how much retail sales did it achieve? The company has more than 300 bottling part

21、ners. Germany is the sixth largest market to the company. Simply trademark is one of the individual brands that Trademark Coca-Cola grew, and it achieved retail sales of more than $1 billion. Back 7. How much did the Company generate from operations in 2009? 8. Why will the Company work tirelessly?

22、The Company generated $8.2 billion in cash from operations in 2009. The company will work tirelessly because it is important to earn shareowners trust and confidence, and to keep their commitments, also to protect and grow the value of shareowners investment in the Company. Back 1. What were the imp

23、ortant factors that helped Trademark Coca-Cola grow during the worst economic environment since World War II? a. More friendly environment. b. The passion and determination from the people of Coca-Cola. c. The advertisement the company used. d. More capital the company invested. Task 2 Choose the be

24、st answer to the following questions. Back 2. In the worst economic environment the company_. a. stopped growing b. did not invest c. continued to grow d. sold less 3. The additional unit case volume from China, India, Mexico and Brazil alone in 2009 was equal to adding which country to their busine

25、ss? a. Japan. b. United Kingdom. c. Germany. d. France. 4. In which year did the company surpass the $8 billion mark? a. In 2008. b. In 2009. c. In 2007. d. In 2006. Back 5. In the 4th paragraph, what does it mean by the “47th continuous year of increased dividend payments”? a. The 47th time the div

26、idend payments stayed the same. b. 47 years of unstable dividend payments. c. 47 years of dividend payment reduction without interval. d. 47 years of dividend payment growth without interval. 6. At the end of the letter, who was thanked? a. Shareowners of the company. b. Consumers of the company. c.

27、 The board of directors. d. Staff of the company. Back 7. From question 6, why were they thanked? a. For drinking lots of Coca-Cola. b. For writing a letter. c . For their support. d. For their hard work. 8. Who is Muhtar Kent? a. Company secretary. b. Salesperson. c. Consumer. d. Chairman and Chief

28、 Executive Officer. Back Task 3 Match the following vocabulary items with their definitions, referring to the text for clue. Back 1. She has a great _ to succeed. 2. We have made a _ to pay our bills on time. 3. The wind farm may be able to _ enough electricity for 2000 homes. 4. Nothing is ever dec

29、ided, and all the _ is very bad for staff morale. determination commitment generate uncertainty Task 4 Fill in the blanks with the words given in the box. Change the form where necessary. investment volume commitment continuous uncertainty determination enhance generate Back 5. This is the fifth _ w

30、eekend that I ve spent working, and I m a bit fed up with it. 6. Which of these bottles do you think has the greater _? 7. Rarity _ the worth of old coins. 8. Stocks are regarded as good long-term _. continuous volume enhances investments Back Action 1: Completing Graphs 1. Sales increased steadily

31、over the first 4 weeks and week 5 shows a sharper rise. Syndicate Activities Task 5 Back Action 1: Completing Graphs 2. After a sharp drop in week 1, sales recovered throughout the period from week 2 to 3 and then leveled off. Back Action 1: Completing Graphs 3.There was a fall in sales from week 1

32、to week 3, but it rose sharply at week 4 and peaked at week 5. Back Action 2: Making Comparison of Company Performances Work with your group mates and describe the performance of Coca-Cola and Pepsi by comparing the data of the two companies in the following table. You can use the sentence patterns

33、given below. Coca-Cola had a market cap of , whereas Pepsi owned . Coca-Cola earned revenue of while Pepsi achieved. Back Notes Back Reference Answer: Coca-Cola had a market cap of 126 billion, whereas Pepsi owned 94.7 billion. Coca-Cola earned revenue of 30.8 billion in 2009 while Pepsi achieved hi

34、gher revenue of 43.3 billion. Both the companies had an estimated revenue growth in 2010 - Coca-Cola with an increase of 7.1% and Pepsi with 14.3%. Coca-Cola enjoyed $3.06 earnings per share, whereas Pepsi had $3.71. The price/earning ratio for Coca-Cola was 16 and Pepsi was 14.7. Back 1.The growth

35、of our company is _ _ _(由于可口可乐各位同仁所拥有的激情和 决心 ). (due to, belong to) 2. We confronted the global economic crisis _ _(通过专注于我们所能掌控的事 物 ). (focus on, control) due to the passion and determination belonging to the women and men of Coca-Cola by focusing on what we could control Translation Task 6 by focus

36、ing on what we could control Back 3. In the face of competition, _ _(我们要增 强在分销、销售和生产方面的能力 ). ( enhance, capability ) 4. It was an important year, _ _(因为 2009年是标志着我们连续四十七年提升红利支付的一年 ). ( mark , dividend payments) we should enhance our distribution, sales and production capabilities for 2009 marked our

37、 47th continuous year of increased dividend payments Back 5. The progress reaffirmed our confidence in _ _(我们公司 抗击全球经济危机的能力 ). (confront, global economic crisis) 6. (请你放心警察将会找回 ) _ _your diamonds. (rest assured ) our Company s ability to confront the global economic crisis Please rest assured that t

38、he police will recover Back Translation Task 7 Back 基于全球凯洛格公司员工的努力和热情，伴随着又 一年的持续进步和可靠表现 , 凯洛格的实力在 2009年再 次得到彰显。从任何标准来说，过去一年都是最具难度 的经营之年。然而令人欣慰的是，面对这样艰难的经济 环境和严峻的竞争格局， 2009年成了凯洛格的丰收之年。 我们再次给出了高效高质量的成绩，为凯洛格的明天垫 下稳定的基石。 Phonetics Review Task 1 Back Listen and repeat the following words, paying special

39、attention to the underlined parts. 1. p put keep hope tip 2. b bite rob tube above 3. t top might city asked 4. d duty lord advice played 5. k keep kick come character 6. g give flag argue stronger 1. pick a. photo b. telephone c. psychology d. pepper 2. bite a. lamb b. debt c. beat d. climb 3. pass

40、ed a. fighted b. asked c. rubbed d. raised 4. tide a. handkerchief b. handsome c. Wednesday d. deep 5. crime a. rice b. car c. cinema d. cycle 6. goose a. college b. generation c. gate d. message Phonetics Review Task 2 Back Listen and pick out the word in each group which contains the same consonan

41、t as the word given. Phonetics Review Task 3 Back Listen to the following sentences and underline the word you hear in the brackets. 1. What a lovely ( bear / pear )! 2. The ( pup / pub ) is very noisy. 3. Do you like that ( cart / card )? 4. Im fond of ( writing / riding ). 5. There is a spot on yo

42、ur ( back / bag ). 6. Does Professor Brown like his ( class / glass )? 7. Thats a very small ( pin / bin ). 8. I (send / sent ) all my letters by air mail. 9. Do you want to ( try / dry ) this dress? 10.What a beautiful ( coat / goat )! Phonetics Review Task 4 Back Listen and repeat the following se

43、ntences, paying special attention to the underlined parts. 1. Barking dogs seldom bite. 2. Dumb dogs are dangerous. 3. Time and tide wait for no man. 4. Good children make glad parents. 5. Penny wise and pound foolish. 6. Death pays all debts. 7. Be slow to promise and quick to perform. 8. Give as g

44、ood as one gets. 9. Kindness will creep where it may not go. 10. Birth is much, but breeding is more. Grammar Review Numerals I. Cardinal Numerals twelve b. twelve; twelfth c. twelfth; twelve d. twelve; twelveth 7. During_ century, the world population has already reached 6 billion. a. twenty b. the

45、 twentieth c. twentieth d. the twenty Back 8. Jenny was born_. a. on July 10, 1987 b. in July 10, 1987 c. in 1987, July 10 d. on 1987, July 10 9. _ of the worlds books and newspapers are written in English. a. Three quarters b. Three quarter c. Thirds four d. Threes fourth 10. Now let me have_. a. t

46、he third try b. a third try c. third try d. this third try Back Applied Writing Describing Graphs and Charts Situation 1 Situation 2 Task 2 Task 1 Home The following charts show the orders for five different companies over the three years. Please find out which company each sentence describes and ma

47、tch the charts with proper descriptions. Situation 1 2007 2008 2009 2010 a 2007 2008 2009 2010 b Back c 2007 2008 2009 20102007 2008 2009 2010 2007 2008 2009 2010 d e Back 1. After a sharp drop in 2008, orders recovered for twelve months and then fell again in 2009. 2. Orders remained steady between

48、 2007 and 2010. 3. The order books showed strong growth throughout 2008 and 2010. 4. Orders rose sharply in 2008 and peaked at the end of the year and then fell back to their 2007 levels. 5. After decreasing steadily for two years, orders finally began a recovery in 2009. Situation 1 a b c d e Back

49、1. What does the graph present? The graph shows _. 2. Which type of players annual salary increased fastest? _. 3. Which type of players annual salary increased steadily but not sharply? _. Situation 2 Answer the following questions by referring to the above report. the annual salaries of players Th

50、e basketball players The baseball players Back Situation 2 4. In which year does football players annual salary reach its peak? In the year of _. 5. According to the description of the graph, which type of players earn the least money? _. 1995 The football players Back S a l e s b y p r o d u c t r

51、a n g e 0 200 400 600 800 1000 2007 2008 2009 2010 Task 1 Educational software Computer games Office software Communications software Look at the bar chart below about Oracle Softwares performance. Write four sentences to describe the sales of each different range of software by using the given word

52、s or expressions. Back Task 1 1. Educational software; remain steady; increase sharply 2. Computer games; strong growth 3. Office software; steady decrease 4. Communications software; hardly change Useful Words and Expressions Back Four Sentences: 1. Sales of educational software remained steady unt

53、il 2009 but increased sharply in 2010. 2.There was a strong growth in sales of computer games from 2007 to 2010. 3.There was a steady decrease in sales of office software from 2007 to 2010. 4. Sales of communications software hardly changed throughout the period. Back Task 2 Read the following graph

54、 and complete the graph description below. The Amount of Fast Food Consumed Back The graph shows _ between 1970 and 1990 in grams per person per week. Overall, the amount of fast food eaten more than doubled. The amount of fish and chips eaten _. In 1970, the consumption was about 300g / week. This

55、fell to 220g/week in 1990. In contrast, sales of hamburger and pizza _ _. In 1970, very little pizza was eaten - less than 50g / week. This rose to 280g / week by 1990. In the same period, hamburger sales _ 500%, from 100g / week in 1970 to 500 grams in 1990. In conclusion, although there was a big

56、increase in the consumption of pizza and hamburger, _. Task 2 the amount of fast food consumed declined slightly rocketed / increased sharply shot up / increased by more than sales of fish and chips decreased Back Text B Collaboration and Team Building Background Information Task 1 Task 3 Task 2 Syn

57、dicate Activities Task 4 Reading of the Text Text B Pre-reading Activities Text B Home Collaboration and Team Building Text B Para.1 Team Building is an important factor in any environment; its focus is to specialize in bringing out the best way of solving problems, which also ensures self developme

58、nt, positive communication, leadership skills and the ability to work closely together as a team. Collaboration is one of the most effective routes to team building. 1 Back Text B Para.2 Solving a problem with a team is different from solving a problem as an individual. Someone once said, “None of u

59、s is as smart as all of us. “With a limited view of the problem, an individual might struggle with a problem alone and has limited solutions. However, when a leader calls together his team, he will have different views of the problem at hand. Someone in the team might have found an answer right away

60、, perhaps something obscure to the leader. 2 3 4 Back Text B Para.3 One of the significant advantages of a team is the power of collaboration, which brings better team solutions. When people work together on problems, the different views and interpretations of the problem, plus the different facts a

61、nd knowledge people in the team bring with them, create better solutions. Its simple as that. Para.4 What can a team leader or project manager do to build a collaborative team? Back Text B Create Value for Collaboration on the Team Para.5 The key to collaboration is to open the door to ideas from ea

62、ch team member. The team has a responsibility to create an environment where ideas are encouraged from and by everyone without the threat of embarrassment or disapproval. These ideas can be knowledge, interpretations and any insights that may come about. 5 6 Back Text B Para.6 When collaboration is

63、working really well, team members listen closely to each other, build on each others ideas, amend them, drop them, pick them up again, and come up with new ones. In a way, team collaboration is like a volleyball game of thoughts and ideas. 7 Back Text B Point Out Team Member Differences Para.7 If everyone on a team were cut from the same cloth, it would be a boring team indeed. Some team members are highly skilled in design; another might be good at programming and analysis. Perhaps another team member is excellent with administrative tasks. With differences in background, interests,