步建立socialmedia.ppt

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1、3 steps to a perfect social network. Laura Fries web director, association of alternative newsweeklies should you add social networking to your site? defined. Social network individual profiles of preferences, linked to other users to provide in-network benefits, forming a social organism with benef

2、its for all. rethink. Social networking determine what value you can provide for your users at the individual, shared, and community level. workshop three questions. consider 3 aspects. 1. what value can you give the individual user? 2. what value can users get from each other? 3. what value can a u

3、ser get from the social community? individual what value can you provide for an individual user? how do you make your site more useful to one person? or, brainstorming features for your user profiles individual. site organization How can you help your user organize, archive, access & find: - content

4、 thats relevant to them - past site interaction - preferences for receiving information individual. tools What tools can you give an individual that will make your site more useful to them? How would a user want to use your site content elsewhere? How can you make it easy for them to do so? Think “t

5、heir” yourbrand content. individual. promotional How might a user want to use your site to promote their interests? Make new contacts? Drive traffic to their own site? What tools can you give them to help them achieve their goals without obscuring yours? individual. pull mechanisms What content pull

6、 mechanisms will be useful to your users? Predictive content, based on past browsing? Newsletters? How would your users like information to come to them outside of the browser experience? How can you make this easy for them to manage? shared what value can users provide each other? how does your sit

7、e make it easier to share with other users? or, brainstorming user interaction mechanisms shared. How can you facilitate: social recommendations of site content serendipitous finds of friends site content browsing site content via friends interaction intra-network contact sharing of personal prefere

8、nces what value can a user get from your community? community. How can micro-actions (like tagging, rating, linking) provide cumulative benefit to the community? How can aggregate user data give useful popularity metrics? How can community action uncover trends? How can community interaction spur real-life actions? adding value on the individual, shared, and community level creates smart social networks. Laura Fries web.aan.org web director, association of alternative newsweeklies