商务英语Unit8TheStockMark
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1、商务英语Unit 8 The Stock Market教材:新视野商务英语(下) Unit 8 The Stock Market Objectives Warming up Language Focus Skills Business communication Key Vocabulary lead-in Speaking Reading Homework Objectives When the learners finish learning this unit, they should be able to Know the importance of the stock market
2、Collecting information on stock market Warming up You are quite often to meet lots about the stock market when you do business. Ask learners what kind of problems can occur. What to say? How to solve the problems? That is what we are going to practice in Unit 8. However, lets try to work out what wo
3、uld be important information? Discuss. Language focus Present perfect: present result Present perfect: unfinished past Pronunciation: strong and weak form of have,for Skill Writing: Curriculum Vitae Reading: Pepsi and Coca-Cola Listening: competing in a global market Business Communication Interview
4、 skills Key Vocabulary stock market stock exchange issue share equities ordinary shares shareholders securities traded dividends bonds Lead-in Many companies are authorized to use the stock exchange to trade their shares. Every day, the press gives prices and other information about the shares of th
5、ese listed companies. Read the following newspaper headlines. In group, decide whether each one reflects a good or poor performance of the companys shares on the stock exchange. Words and expression stock market: a market place for buying and selling shares. patent : to get a legal document to stop
6、others manufacturing a product anti-establishment: not in agreement with government or authority. rebel: some one who fights against authority customized: designed for a particular customer Language Focus Sequence markers and connectors We use sequence markers to list and sequence things. First; fir
7、st of all ; firstly Second secondly third thirdly then after that next lastly finally now/today When we list ideas or arguments we usually use: Firstly, secondly, thirdly, lastly, finally There are a number of reasons for this: firstly the economy is weak, secondly labour costs are high and finally
8、there is strong competition. When we talk about actions we usually use: first of all, then, next, after that , next. First of all, they designed a new type of shoe, then they found a manufacturer to make it. After that they started to export it. The building which stands near the train station is a
9、supermarket. Grammar Present Perfect and past simple Present perfect: We use the present perfect to talk about: Language points 1. Get the idea - saying what the problem is - asking for more details - giving information - giving the reason for the problem - apologizing and saying what could be done
10、for the problem Grammar: Model Verb: We use model verbs to: 1.give advice and make recommendations. (Should, ought to ) 2.express possibility 3.talk about the future ( will ) Should and ought to ( recommendations ) Use: We use should and ought to recommend change, or to give advice, You ought to hir
11、e a management consultant. They should listen to womens views. You shouldnt try to change the things you cant change. You ought not to postpone the meeting. What should we do? /What ought we to do? Should we change our code of practice ? Ought we to change our code of practice? Present Perfect We us
12、e the present perfect to talk about: 1.How a past action has consequences in the present. The two companies have merged. Past action: they merged Present result: There is one company now. Weve opened a new office in Paris. Past action: We opened a new office. Present result: Weve got a new office in
13、 Paris. 2. An action or state which started in the past and still continues. The company has had an office in Moscow since 1992. She has worked for the family business for 35 years. SpeakingPair work. Find out some problems in competition and make notes Sum-up We learned from this unit first of all
14、the general problems in the stock market people may come across , then focus on how to deal with some problems, at last, practice how to open the market and enter the new markets. Reading hooked : addicted gather pace: to move faster and faster accelerate: to make sth. happen more quickly. novel: new, unusual and interesting lag behind: to move more slowly than foster: to help sth develop squeeze: a us electronic stock exchange Homework 1.listening to the tape after class. 2.reciting the new words and the text of key vocabulary. 3.writing a composition.
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