XX牛肉市场展望.ppt

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1、XX牛肉市場展望XX Beef Market OutlookXX Beef Export Federation XX OfficeXXX国 家牛肉出口協會XX辦事處 主講人: XXX牛肉出口協會 XX辦事處 處長 XXX Presented by: XXX Beef Export Federation XX office Director: XXX 討論單元 AgendaXXXBeef Export Federation XXOfficeXXX牛肉出口協會XX辦事處 經濟方面分析 Economic Analysis 每人每年對肉類需求分析 Meat Consumption Analysis 牛

2、肉進口分析 Beef and Veal Imports Analysis 策略分析 Strategy Analysis http:/ A. 平均所得 Average Per Capita Income (C$)經濟分析 Economic AnalysisXXXBeef Export Federation XX OfficeXXX牛肉出口協會XX辦事處Per Capita Income: TaiwanYear C$ Year C$1990 11,119 1997 18,6341991 12,283 1998 16,9591992 14,386 1999 18,2441993 15,006 200

3、0 18,0201994 16,186 2001 15,2451995 17,397 2002 15,120 1996 18,189 2003 15,850Source : XXX XXX Beef Export Federation XX OfficeXXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisB. 價格 Price王品牛排 (Wang Steak)西提牛排 (Tasty Steak) NT$ 1000 NT$ 390 XXX Beef Export Federation XX OfficeXXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisC

4、. 品質 Quality Choice/AAA Cowboy鬥牛士案例 XXX Beef Export Federation XX OfficeXXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisD. 產品 Products 牛排 Steak 內臟 (Offal) XXXBeef Export Federation XX OfficeXXX牛肉出口協會XX辦事處Per Capita Meat Consumption: Taiwan (kg.)Year Beef , Veal Pork Poultry Seafood Total1991 2.61 38.43 22.6924.

5、75 39.7243.95 103.361992 2.79 38.7639.65 110.25116.911993 2.72 27.0827.81 47.461994 2.97 40.36 39.76 38.37 109.451995 3.16 28.7830.49 38.3538.42 110.05112.631996 2.80 40.6239.051997 3.44 33.49 42.30 118.28116.771998 3.29 41.1338.76 32.9433.89 39.411999 3.75 43.7240.34 120.12116.522000 3.31 39.5039.2

6、1 33.372001 3.20 33.12 39.89 115.252002 3. 40.0041.12 33.5033.79 40.0040.82 116.80119.232003 3.50 Source: XXXA. 每人每年肉類消費 Per Capita Meat Consumption (kg, Per Capita)肉類消費分析 Meat Consumption Analysis XXX Beef Export Federation XX OfficeXXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis 自19712001 每人肉類消費 Po

7、unds Per Capita19712001 XXX Beef Export Federation XXOfficeXXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis消費者的改變 Customers are changing人口老化Aging population小家庭 Smaller households越來越多的女性工作者 More working women種族融合 Changing ethnic mix營養, 安全, 和動物健康 Nutrition, safety and animal health價格, 價值的平衡 Price/Value

8、equation烹飪的技巧 Cooking Skills Canada Beef Export Federation Taiwan Office加拿大牛肉出口協會台灣辦事處肉類消費分析 Meat Consumption AnalysisB. 消費者在改變消費1.白肉(雞肉, 海鮮) 是中國人的最愛White meat is Chinese favor2.紅肉因受到BSE, FMD 的影響The influence of BSE, FMD3.素食主義的盛行, 也影響肉類的銷售 The vegetarianism is gradually prevalence 牛肉進口分析 Beef & Veal

9、 ImportsA. 牛肉進口量(公噸): Beef Imports by Origin: XXMT)Beef Imports by Origin: Taiwan (MT)Year Canada USA Australia New Zealand Other Countries Total1990 24 3,487 29,421 4,960 50 37,8921991 94 3,793 32,662 8,386 50 44,9351992 104 3,822 36,936 7,244 50 48,1061993 54 4,543 33,083 9,826 70 47,5061994 378 7

10、,012 33,600 10,989 80 51,979 1995 639 10,100 30,390 14,112 100 55,2411996 600 10,795 24,846 12,084 100 48,3251997 1,293 14,315 33,368 13,463 150 62,4391998 1,507 13,766 33,216 11,690 70 60,3791999 2,098 14,417 34,813 15,389 1,962 69,4442000 2,228 12,380 28,568 14,449 2,999 61,1112001 3,006 10,854 28

11、,755 14,223 71 56,9092002 4,026 13,167 33,227 14,704 354 65,054 Source : XXX 牛肉進口分析 Beef & Veal ImportsB. 牛肉市場分析 Beef Market Analysis1.大陸進口加工食品(熟食)對原有市場的影響及衝擊The influence of that processing food(cooked) import from Mainland China2.中南美洲何時在進攻台灣市場Beef re-import from the Central-South America3.大陸已要求南韓進

12、口大陸牛肉, 對北美牛肉的影響The influence of that Mainland China asked for exporting beef to South K orea 策略 Strategies1.協助XXX牛肉出口商及XX進口商共創雙贏並且提高產品附加價值To cerate the win in both sides and to advance products additional values between Canada beef exports and Taiwan beef importers. 策略 Strategy 2. 餐飲學校的教育 Education

13、for hospitality schools 策略 Strategy 3.牛肉消費服務團隊 The Beef Consuming Service Team牛肉切割專家 Cam Daniels牛肉市場專家 XXX 處長 餐飲學術專家 XXX 老師牛肉烹調專家 XXX 主廚 策略 Strategy 4. 促進提昇牛肉消費量 To advance and improve beef consuming 改變是無法避免的 Chang is inevitable食品安全論點 Food safety issues小等份 Smaller portions烹飪的技巧 Cooking Skills價格 Price points牛隻大小 Cattle size牛肉的成本 Cost of beef熟練的工作人員 Skilled staff顧客需求 Customers needs 策略 Strategy 5. 協助XX牛肉及餐飲業者在XXX地區的發展 To assist XX beef importers and food service get into Great XX area