一轮复习阅读材料Unit11TheMedia

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1、一轮复习阅读材料 Unit11 The Media阅读下列文章，完成阅读任务AThe China Daily newspaper group is looking for Englishlanguage senior business editors，senior copyeditors，copyeditors and graphic designers to strengthen its international team.We offer a competitive salary package，free accommodations with useful things paid fo

2、r，90 percent medical reimbursement(补偿)，seven days of paid leave，eleven public holidays and a return ticket to the country of residence.Senior Business EditorYou must：assist the Business editor in setting goals and working on achieving them；be an excellent team person who can generate ideas and think

3、 creatively，be able to rewrite totally if needed and give advice to junior staff；ideally be working or have worked in a position of responsibility and understand what leadership involves；have had at least five years editing experience working on editing the Business Desk and be familiar with industr

4、y software.Business CopyeditorYou must：work on shifts in the Business Desk and usually have the last word before the page is sent to print；edit or rewrite copy and give smart headlines and titles；have had at least two years editing experience working on editing desks and be familiar with industry so

5、ftware.CopyeditorYou must：be good at editing or rewriting copy and writing interesting headlines and explanations；be able to work on shifts for different pages，and usually have the last word before the page is sent to print；have had two years of editing experience working on copy desks，and be famili

6、ar with industry software.Senior Graphic DesignerYou must：have excellent skills in information graphics；be good with illustrations and freehand drawings；be experienced in newspaper or magazine layouts(排版)；have a good sense of typography；have good news judgment；be wellskilled with Macintosh software：

7、In design；Illustrator，Photoshop；be fluent in English；For enquiries or to apply，write to jobTask1 Choose the best answers1Which is NOT required about copyeditor?ABeing familiar with industry software.BHaving two years of editing experience.CHaving a good sense of typography.DWriting interesting headl

8、ines and captions.2Which position doesnt need the editing experience?ASenior Business Editor.BBusiness Copyeditor.CCopyeditor.DSenior Graphic Designer.3Which of the following can be used as the title of the advertisement?AChina Daily Needs New MembersBChina Daily is very InterestingCChina Daily is a

9、n International TeamDChina Daily Has Good Working Conditions4If you are admitted into China Daily，you can enjoy all the following EXCEPT Afree accommodationsBseven days leave without payCa return ticket to the country of residenceDeleven public holidaysTask2: What type of passage is it? As to the ty

10、pe of the passage, what type of questions are often given in a test? Extension: list the features of a news report BViolence on television is bad for people.In fact，when I watch shooting，killing and fighting on TV，it 1 (break) my heart.Sometimes I cant open my eyes to watch it.I think its not such a

11、 big problem with 2 (adult). They distinguish TV programs from real life clearly，but its 3 good to watch too much.We watch many acts of violence on TV，and then we dont feel violence is violence. We need to have more time doing other things than 4 (watch) TV. Its important to communicate with the fam

12、ily，go outside and do exercise，enjoy a hobby，think about something，and so on. TV is one part of our life enjoyment，and we must choose TV programs 5 (wise) and watch actively.Televised violence has many effects on kids. They want to imitate things they see. They dont know 6 difference between good th

13、ings and bad things well. Moreover，in some programs a robot comes up again after it has been killed. Little children dont know its not the same 7 real life. They may behave aggressively(侵略地)against their friends.Parents must control the TV programs their children watch. But many parents go out for w

14、ork， 8 they make TV take care of their children after school. People must think about the way to get along with TV.Maybe I think it is bad to televise violent programs while children are still awake. Violent shows are bad not only for children but also for society because people 9 watch violent TV s

15、hows want to imitate the TV shows. I think parents who have children should restrict 10 (they) childrens viewing of violent TV shows.Task1: Fill in the blanksTask2: Choose the best answers 5This passage mainly tells us Awhat the author thinks about televised violenceBhow to choose proper TV programs

16、 to watchCwhy the author gets so addicted to violent programsDhow to break away from violent TV programs6People dont feel violence is violence if Athey spend more time doing other thingsBthey treat TV programs as a kind of enjoymentCthey watch too much of it every dayDthey often go out and do exerci

17、se7Violent programs are bad for little kids because .Athey might do what they see in the programsBthey might fight against their friendsCthey dont know what a robot is made ofDa robot can come back to life8According to the 4th paragraph，why do parents let their children watch TV after school?AThey c

18、ant control the TV programs.BThey dont have time to take care of them.CKids can benefit from the programs.DViolent programs are very interesting.Task3: Give a title to the passage: CMoney spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of

19、goods at reasonable prices，so setting up a firm home market and so making it possible to provide for export at good prices. 1 . By helping to increase demand it causes an increased need for labor，and is therefore a nice way to fight unemployment. It lowers the costs of many services：without advertis

20、ements your daily newspaper would cost four times as much，the price of your television program would need to be doubled，and travel by bus or subway would cost more.And perhaps most important of all，advertising provides a promise of reasonable value in the products and services you buy. Besides the f

21、act that twentyseven Acts of Parliament govern the terms of advertising，no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. 2 . He will not do so for long，for the public has the good sense not to buy the poor article more than once. If you see an

22、article frequently advertised，it is the proof I know that the article does what is promised for it，and that it has good value. 3 . There is one more point I feel I ought to touch on. Recently I heard a wellknown television person declare that he was against advertising because it persuades rather th

23、an informs. He was telling us the real difference. 4 .If its message were nothing but information，that would be difficult to get more people to buy，for even a detail such as the choice of the color of a shirt is a bit persuasiveadvertising would be so boring that no one would pay any attention. 5 .T

24、ask1: Choose the right sentences A. Of course advertising tries to persuade. B. Advertisements will reduce the cost in our daily life. C. However, advertising can make people smarter in choosing products.D. But perhaps that is what the wellknown television person wants.E. He might fool some people f

25、or a little while through misleading advertisingF. By drawing attention to new ideas it helps greatly to raise standards of livingG. Advertising does more for the good of the public than any other force I can think of.Task2: choose the best answers9By the first sentence of the passage the author mea

26、ns that Ahe is fairly familiar with the cost of advertisingBeverybody knows well that advertising is money consumingCadvertising cost money like everything elseDit is worthwhile to spend money on advertising10In the passage，which of the following is NOT included in the advantages of advertising?ASco

27、ring greater fame. BProviding more jobs.CRaising living standards. DReducing newspaper cost.11The author means that the wellknown TV personality is Avery precise in passing his judgement on advertisingBinterested in nothing but the buyers attentionCcorrect in telling the difference between persuasio

28、n and informationDobviously partial in his views on advertising12What attitude does the author hold for advertising?ANegative. BPositive. CRidiculous. DNot stated.DThe appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of

29、poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers mone

30、y.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very th

31、in, but there was the same number of calories in every loaf.On the positive side, emotionally appeals may respond to a consumer real concerns. Considering fire insurance. Fire insurance may sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of kno

32、wing that property is protected by insurance make the purchase of fire insurance a worthwhile investment for most people. Though consumers consider the message in the ads and the quality of the insurance plans as well as, they will benefit from the advertising.Each consumer must evaluate her or his

33、own situation. Are the benefit of the product importance enough to justify buying it? Advertising is intended to appeal to consumers.But it does not force us to buy the product. Consumers still control the final buying decision.Task1:Find the ten mistakes in the last two paragraphsTask2:Choose the b

34、est answers13Advertising can persuade the consumer to buy worthless products by Astressing their high qualityBconvincing him of their low priceCmaintaining a balance between quality and price Dappealing to his buying motives14The reason why the bread advertisement is misleading is that Athin slices

35、of bread could contain more calories Bthe loaf was cut into regular slicesCthe bread was not genuine bread Dthe total number of calories in the loaf remained the same15The passage tells us that Asometimes advertisements really sell what the consumer needsBadvertisements occasionally force consumers

36、into buying things they dont needCthe buying motives of consumers are controlled by advertisementsDfire insurance is seldom a worthwhile investment16It can be inferred from the passage that a smart consumer should Athink carefully about the benefits described in the advertisementsBguard against the deceiving nature of advertisementsCbe familiar with various advertising strategiesDavoid buying products that have strong emotional appealQuestions: whats your opinion on advertising?( use the information in passage C&D and the text in lesson 3)4