商务英语(同名9196)

《商务英语(同名9196)》由会员分享，可在线阅读，更多相关《商务英语(同名9196)（7页珍藏版）》请在装配图网上搜索。

1、20132014学年第二学期商务英语一期末考试复习 一、 考试题型 I 阅读理解: 30% 两篇阅读，共15个问题，四选一。 II 句子汉译英：20% 五个中文句子，从所附资料中选出。 III 句子英译汉：20% 共五个句子，出自每个单元的阅读文章。 IV 商务写作： Section One: 10% 根据提示，写一篇Memo。 Section Two: 20% Business letter 根据所给中文材料，写一篇商函。 1 除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产， 或者正考虑这么做。 2 “意大利制造” 的标签很重要， 但我们真正提供的是一种风格，风格是文化的体现。 3

2、品牌是消费者心中的一系列联想， 其中之一就是原产地。 对于奢侈品而言， 品牌的作用至关重要。 破坏它是一种弥天大罪。 没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。 4 航空公司与长期的乘客们都在提及急剧增加的机上冲突事件。 有些事件的发生显然是由许多乘客所熟悉的问题造成的。 5 为了削减成本， 他们把更多的乘客塞进机舱， 同时又减少机组人员、缩短培训时间和降低服务质量， 所有这些都令乘客更加沮丧。 6 由于消费者要求购物更划算， 购物经历更有趣和更刺激， 百货公司面临着一个明确的选择： 要么主动适应， 要么关门大吉。 7 “我担心他们将成为零售业的博物馆。” 美国调研集团主席布里特说。

3、 “解决问题的底线是他们必须承认自己有麻烦了， 并找到方法来改造自己。” 8 这有可能有助于解释为什么去折扣商店的家庭数目是去百货公司的家庭数目的四倍。 9 百货公司面对的是来自专业零售商和折扣店如沃尔玛和塔吉特的激烈竞争。 他们的市场份额持续下跌的部分原因可能是因为“百货” 这个概念诞生在一个不同的时代，在当时对一个家庭来说， 去商店购物就是将采购和娱乐相结合。 10 它重新让人们感到兴奋和新奇， 并通过在恰当的时间里以合适的数量开发适销对路的商品来真正吸引顾客。 11 四十二家店面正在运用“重塑” 策略的最近理念进行升级改造， 包括优化试衣间， 提供方便的价格查验设备， 舒适的休息区， 公

4、用电脑亭和购物车。 12 但奈特也承认公司在成功之后迷失了方向。 公司尝试将业务拓展到非运动鞋领域， 结果未能成功， 并在1986年将老大的位置拱手让给了锐步。 1 五年来， Coach 通过只在低成本市场生产产品提高了其毛利率。2 与其他折扣零售商相比，Target 已经形成了更高端更注重风格的公司形象。 3 Technoprint 是一家办公设备生产商，总部位于德国的法兰克福。 4 我和我们的波兰代理商一见如故； 我俩有同样的爱好， 同样的幽默感。Dont bet on these sentences. I. Translate the following sentences into E

5、nglish: 1. 我公司经营轻工产品已有20年。 We have been handling light industrial products for 20 years. 2. 我们从商会得知你公司有意购买大量红茶。 We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea. 3. 如果你认为我方的价格合理，请与我方联系。 If you find our price reasonable, please contact us. 4. 我

6、们将非常乐意收到你方寄来的最新商品录。 We shall be pleased to receive your latest catalogue. 5. 我们从互联网上得知贵公司的名称和地址。 We have learned your name and address from the Internet. 6. 小企业由于资金不足或管理能力有限而难以扩展。 Small businesses find it hard to grow because of /due to inadequate financing or limited management capacity. 7. 到2005年，

7、在发达国家，雇员平均工作时间超过半数的时间将在家里度过。 By 2005, more than half of the average working hours of employees in advanced countries will be spent at home. 8. 上海是中国通向世界的东大门，是中国最大的海港城市。 Shanghai, eastern gate of China to the outside world, is the its largest seaport. 9. 上海是现代中国城市的象征，是地球上最具活力、最有希望的城市之 。 Shanghai is t

8、he symbol of modern Chinese cities. It is one of the most dynamic and promising cities on the planet. Shanghai, symbol of modern Chinese city, is one of the most dynamic and promising metropolis throughout the world.10. 浦东开发是中国改革开放的重要标志，未来的浦东将变得更加光彩夺目。 The development of Pudong is milestone of China

9、s reform and opening-up and P will enjoy an even brighter future. 11. 我们很遗憾你们的发盘比美国供应商的价格高出5%。 We regret that your offer is 5% higher than that of the American suppliers. 12. 羊毛行市目前疲软，除非你方能降价5%，否则无法成交。 As the wool market is declining, theres no possibility of business unless you reduce your price by

10、 5%. 13. 兹遗憾通知你方，本地买主认为你方报价太高。 We regret to inform you that our customers here find your price too high. 14. 我们的报价相当合理，且已为你地其他客户所接受。 Our price is quite reasonable and has been accepted by other customers at your end. 15. 至于男式衬衫，我们盼望能够按接近我们的价格达成交易。 As regards Mens shirts, we look forward to doing bus

11、iness with you at a price close to our quoted price. 16. 我们为自己的技术手艺感到自豪。 We take pride in our craftsmanship. 17. 你们的鞋子在我们市场将会大受欢迎。 Your shoes will win great popularity in our market. 18. 商品质量好才能不断有销路。 Good quality ensures continued sales. 19. 如果畅销，生意肯定会做大的。 If the sales go well, big business is sure

12、 to follow. 20. 我希望你方能给我们最优惠的条件。 I hope you could offer us your most favorable terms. II Business Letter Writing 1 Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the paper. This s

13、ection totals 20 points. 1 对方公司名称和地址：Tiddie Somer, Inc. 900 Richards Street, Vancouver, B.C., Canada 收件人姓名和头衔：Fred Johns Purchase Manager 2 写信日期：2008年5月18日 3 确认收到对方5月12日的来函，询购你方的“永久牌”自行车。 4 谨告知，你方的自行车是为各个年龄层次的群体制作的，因此，提供对方所要的货肯定没有问题。 5 对方要求的数量折扣可以满足，对于金额在50,000美元以上的订单我们可以给5%的折扣。 6 此外，你方一直是以即期信用证付款做生

14、意的。但是，一旦与对方公司建立起牢固的贸易关系，对于付款条件你方愿意重新考虑。 7 兹附你方的夏季商品目录和报有CIF温哥华价格的价格单；希望双方能在所报的条件上达成协议。 8 盼望很快得到您的回音。 9 写信人为Huang Tao Sales Manager 公司名称和地址：Dalian Trading Co. Ltd. 689 Huayuan Road, Dalian 116000，Liaoning, China Dalian Trading Co. Ltd. 689 Huayuan Road, Dalian 116000，Liaoning, China （1分） 18 May 2008

15、（1分） Mr. Fred Johns Purchase Manager Tiddie Somer, Inc. 900 Richards Street, Vancouver, B.C. Canada（1分） Dear Mr Johns （1分） Thank you for your letter of May 12, inquiring for our “Forever Brand” Bicycles.（1.5分） For your information, there would be no trouble in supplying you from our wide selection o

16、f bicycles which we make for all age groups.（2分） We can offer you the quantity discount you asked for which would be 5% off net prices for orders of over $50,000.（2分） In addition, we always deal on payment by sight L/C. （2分）However, we would be prepared to review this once we have established firm t

17、rading relations with you.（2分） We are now enclosing our summer catalogue and price list quoting CIF Vancouver, and do hope we can reach an agreement on the terms quoted. （3分） We are looking forward to hearing from you soon. （1.5分） Sincerely yours （1分） Huang Tao Sales Manager（1分） Encl.:1. 对方公司名称和地址：K

18、iddie Korner, Inc. (#202-418 Richards Street, Vancouver, B.C. Canada V6B 3A7) 收信人姓名与职务: Mr. Fred Johns Chief Buyer2. 得悉对方昨天传真发来的信函，要求以30天付款交单(D/P)方式付款。3. 告知对方，本公司财务政策规定新客户须以即期信用证支付货款。4. 待双方建立起牢固的贸易关系后，可重新考虑付款条件。5. 我公司一般给贸易折扣10%，对于金额在20,000美元以上的订单另给5%的数量折扣。6. 盼回复。 写信人职务: 市场部经理Kiddie Korner, Inc.(#202

19、-418 Richards Street, Vancouver, B.C. Canada V6B 3A7December 12th, 2013 Mr. Fred Johns Chief BuyerDear Mr. Johns, Thank you for your faxed letter of yesterday, in which you required payment by 30 days D/P. We would like to inform you that / Please note that it is our corporate policy that new custom

20、ers should make payment by sight L/C. However, new terms of payment will be renegotiated / reconsidered after the establishment of a solid business relationship between us. We usually offer our customers a trade discount of 5% and another quantity discount of 5% is allowed on orders over US$20,000.

21、Your early reply / prompt response is expected/ awaited. Yours sincerely, Sylvia Green Market Manager Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the Answer Sheet. This section

22、 totals 20 points. 1 对方公司名称和地址： Shanghai Foreign Trading Company Ltd. 688 Gubei Road Shanghai 200336, China 收件人姓名和头衔： Mr. Dave Wong, Import Manager 2 写信日期： 2013年12月25日3 对对方12月18日来函询购NOBEL 系列卧室家具表示感谢。 4 要求即期信用证付款， 证到后30天内交货。 5 能给10% 贸易折扣， 订单金额达10万美元，可享有5% 数量折扣。 6 如订货，请提供客房平面图（floor plans） 及所需尺寸。 7 写信

23、人： Antonin Crajicek Export Manager 公司名称和地址： Vltava Trading Company Ltd. 18 Dvorak Street Prague, Czech Republic Vltava Trading Compnay Ltd. 18 Dvorak Street Prague, Czech Republic (1) December 25, 2013 (1) Mr. Dave Wong, Import Manager Shanghai Foreign Trading Company Ltd. 668 Gubei Road Shanghai 20

24、0336 China (1) Dear Mr. Wong, (1) Thank you for your letter of December 18, inquiring for our NOBEL range of bedroom suites. (2) Our terms of payment are by sight L/C and delivery can be made within 30 days after receipt of your L/C. (4) We can offer you a 10% trade discount and also a 5% quantity d

25、iscount on orders of no less than US$100,000. (4) Please send us floor plans for your guest rooms and dimensions for the furniture if you would like to place an order with us. (3) We are looking forward to your initial order. (1) Sincerely yours, (1) Antonin Crajicek Export Manager (1) You are Danie

26、l Black. You have organized a marketing conference for your company at the Karoliny Conference Centre, Prague. Write a memo to the delegates: * saying where the conference will be * saying when the conference will be * asking everyone to confirm if they can attend. Write 30-40 words. From: To: Subject: The marketing conference is from 25 to 27 September at the Karoliny Conference Centre, Prague. You should arrive in time for dinner on the Friday evening. Please confirm if you will be able to attend or not.