威海市商业银行济南分行2022年校园招聘测试题(7)名师模拟卷[VII]3套含答案详解

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1、书山有路勤为径，学海无涯苦作舟！ 住在富人区的她 威海市商业银行济南分行2022年校园招聘测试题(7)名师模拟卷3套含答案详解（图片大小可自由调整）全文为Word可编辑，若为PDF皆为盗版，请谨慎购买！第壹卷一.题库(共125题)1.银行间以一天为期限互相拆借资金的利率，称为（）A、行间拆借利率B、资金拆借利率C、隔夜拆借利率D、隔日拆借利率答案：C2.资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not

2、only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its compet

3、itors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identit

4、y through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colo

5、rs represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present

6、more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, pac

7、kaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to b

8、e original and to have impact and style._are used to show the_of the company.A.Hair style and clothes; corporate identityB.Colors and symbols; culture and identityC.Hair style and clothes; imageD.Colors and symbols; taste and mission答案：B解析：本题考查细节理解。【关键词】used to show; of the comany【主题句】第3自然段All group

9、s from all cultures and throughout the ages have used colors and symbols to show their identity.所有来自不同文化和年龄的群体都使用颜色和符号来表达他们的身份。【解析】题目意为“_常被用来展示公司的_。”选项A意为“发型和衣着；公司形象”，选项B意为“颜色和符号；文化和身份”，选项C意为“发型和衣着；形象”，选项D意为“颜色和符号；品味和任务”。根据主题句，应选B。3.2,3,7,46,( )A. 2112 B. 2100 C. 64 D. 58答案：A解析：(2112)，故选A项。4.高通胀下的GD

10、P增长将导致金融市场行情（ ）。A.上升 B.下跌C.不变 D.都有可能答案：B解析：当经济处于严重失衡下的高速增长时.总需求大大超过总供给，这将表现 为高的通货膨胀率。这是经济形势恶化的征兆，如不采取调控措施，必将导致未来的“滞胀”。 这时经济中的各种矛盾会突出地表现出来，企业经营将面临困境，居民实际收入也将降低，因 而失衡的经济增长必将导致金融市场行情下跌。B项符合题意。5.下列属于商业银行监事会监督内容的有（ ）。A.银行会计事务B.银行业务活动C.国有资产保值增值D.履行社会责任答案：A,B解析：监事会是商业银行为了防止董事会、高级管理层滥用职权，损害银行和 股东的利益，在股东大会上选

11、举出与董事会并列设置的专门监督机关，对银行业务活动和银行 会计事务等进行监督。故AB选项正确。6.2，3，7，16，65，321，（ ）A4542 B4544 C4546 D4548答案：C解析：先前后作差得1、4、9、49、256，分别为1、2、3、7、16的平方，且2、3、7、16分别为前一项。所以下一项为65的平方，65的平方+321=4546。7.股票市场的功能主要有( )。A.筹集资金B.优化资源配置C.转换企业机制D.分散风险答案：A,B,C,D解析：股票市场是指股票发行及流通转让的市场。其功能主要有四个：筹集资金、优化资源配置、转换企业机制和分散风险。 8.根据测算，全国城乡普遍

12、实施“单独二胎”政策，将使总人口在2030年达到14.53亿，峰值人口增加1500万;2050年，总人口下降为13.85亿，但比现行生育率增加约5000万人，“单独二胎”与现行生育政策相比，2030年老龄化水平从24.1%降到23.8%;2050年从34.1%降到32.8%;直到2074年以后，该政策会影响老年人口数量。另外，城乡普遍推行“单独二胎”政策15年，劳动年龄人口规模开始增加，2030年15-59岁劳动年龄人口数量从8.75%亿升到8.77亿;2050年从7.00亿升至7.26亿。我国实施“单独二胎”政策之后，2050年劳动人口数量将比2030年减少A.1.75亿人 B.1.61亿人

13、 C.1.51亿人 D.1.85亿人答案：C解析：1.51亿解析：由材料可知，我国实行“单独二胎”政策之后，2030年劳动人口为8.77亿，2050年劳动人口为7.26亿，2050年比2030年减少8.77-7.26=1.51亿，选C。9.Boeing 707 on service from Bogota, Colombia, crashed while _ its destination at New Yorks JFK International Airport.A.to approachB.having approachedC.approachingD.to be approached答

14、案：C解析：本题考查句子时态。四个选项皆为approach“接近”的不同形式。句中已有谓语动词crashed，所以需要一个非谓语动词。题目意为“一架从哥伦比亚首都波哥大飞来的波音707飞机，在接近目的地纽约肯尼迪国际机场时坠毁。”while后不加to do，加doing，表示正在进行。B选项having done表示已经完成，不符合题意。10.夏天少数人为贪图凉爽，早餐以冷饮代替豆浆和牛奶，这种做法在短时间内不会对身体产生影响，但长期如此会伤害“胃气”。在早晨，身体各系统器官还未走出睡眠状态，过多食用冰冷的食物，会使体内各个系统出现挛缩及血流不顺的现象。所以早饭时应首先食用热稀饭、热豆浆等热食

15、，然后再吃蔬菜、面包、水果和点心等。这段文字主要谈的是（）A.夏天吃早餐的重要性B.夏天早餐喝冷饮的危害C.夏天早餐应吃什么食物D.夏天吃早餐的注意事项答案：C解析：本段话第一句是说“早餐吃冷饮伤害胃气”，第二句是说为什么会伤害，第三句是说应该吃什么。可见，最后一句才是本段的中心，即夏天早餐究竟是应该吃冷饮还是热食。故选C。11.病毒式营销，是指发起人把产品的最初信息发送到用户，再依靠用户自发进行口碑宣传的一种营销方法。这种战略像病毒一样，利用快速复制的方式将信息传向数以千计、乃至百万计的受众。根据上述定义，下列属于病毒式营销的是A.某公司通过发展客户作为销售渠道，鼓励他们向更多人推销该公司产

16、品B.某企业举办广告创意设计大赛活动，让消费者自己设计相关产品的广告C.某公司通过电子邮箱随机发送产品广告，并告知转发该广告可参与抽奖D.某商家用标新立异的广告词宣传，网友纷纷转发使其迅速成为流行语答案：D解析：本题对定义中宾语和状语的考察。定义给出的“这是的营销方法，得到最初信息后，用户自发地宣传”。A选项中公司鼓励客户推销，不是自发行为;B选项中广告创意大赛不是营销行为。C选项通过抽奖刺激用户转发，不是用户自发行为。D选项网友纷纷转发是自发的行为。因此，本题答案为D选项。12.2012年7月中国成立了三沙市，包括（ ）、南沙群岛、中沙群岛的岛礁及周围的海域。A.西沙群岛 B.东沙群岛C.北

17、沙群岛 D.海南岛答案：A解析：三沙市是中国地理位置最南端的城市，为海南省第三个地级市，下辖西沙群岛、南沙群岛、中沙群岛的岛礁及其海域。13.七名候选人中有女性三人：张丽、孙美和朱萍，男性四人：赵海、王波、李田和胡庆。现要队这七名候选人中选出三人组成某委员会，且符合以下规则：孙美和王波不能同时入选，胡庆不能与女性候选人同时人选。问如果赵海和李田不人选，那么该委员会的组成有几种可能？（ ）A.种 B.两种 C.三种 D.四种答案：B解析：形式推理题。不选赵海和李田，只剩五人，依相关规则，只有两种组成：（1）三名女性；（2）张丽、朱萍和王波。因为肯定有女性候选人人选，因此胡庆不人选；在（2）中，王

18、波人选，所以孙美不人选。故选B。14.A startup company in California is using machine learning and arificial itelligence to advise fire departments about how to plan for earthquakes and respond to them. The company hopes its algorithms can take a lot of the guesswork out of the planning process for disaster response

19、by making accurate predictions about earthquake damage. Is one of a handful of companies rolling out atificial itelligence and machine learning systems that could help predict and respond to foods, cyber-attacks and other large- scale disasters.Nicole Hu, the companys chief technology oflicer, says

20、the key is to feed the computers three mam categories of data. The first is data about homes and other buildings, such as what materials theyre made of, when they were built and how likely they are to collapse when the ground starts shaking. The next category is data about the natural environments.

21、For example. What is the soil like What is the elevation like? What is the general humidity like? explains Hu. The third thing we look at is live instant data. she says, such as the magnitude of the quake, the trafic in the area of the quake and the weather at the time of the quake. The computer use

22、s the information to make predictions about what would happen if an earthquake occurred in a particular area. It then uses data from past earthquakes to see whether its predictions are any good, and revises its predictive models accordingly. In other words, it learns as it gocs, which is basically h

23、ow machine learning works.Stanford University earthquake engineer Gregory Deierlein consulted for the company. He says one of the most remarkable things about the companys software is its ability to incorporate data from an earthquake as its happening. and to adjust its predictions in real time. Tho

24、se sort of things used to be research projects. says Deierlein After an event, we would collee data and a few years later we d produce new models. Now the new models appear in a matter of minutes. He note the companys exact methods are opaque. Like many startup companies theyre not fully transparent

25、 in everything theyre doing. He says.“I mean, thats their proprietary knowledge that theyre proprietary knowledge that theyre bringing to it.Nonetheless, some first responders are already convinced the software will be useful. Fire chief Dan Ghiorso leads the Woodside Fire Protection District near S

26、an Francisco, which covers 32 square miles. The San Andreas fault is only a couple hundred feet behind the firehouse. Ghiorso says in the past, when an earthquake hit, he d have to make educated guesses about what parts of his district might have suffered the most damage, and then drive to each plac

27、e to make a visual inspection. He hopes the company s software will change that, although he has yet to put it to the test during an actual quake. Instead of driving thity two square miles, in fifteen minutes on a computer Ican get a good idea of the concerns. he says,“instead of me, taking my educa

28、ted guess, they re putting science behind it, so I m very confident. Unfortunately, its going to take a natural disaster to see if his confidence is justified.How does Dan Ghlorso view the software?A. It saves both money and labor.B. It helps improve the situationC. It relies too much on past data.D

29、. It needs more attention答案：B解析：细节题。根据题目人名定位文章最后一段，“when an earthquake hit, hed have to make educated guesses about what parts of his district might have suffered the most damage, and then drive to each place to make a visual inspection. He hopes the company s software will change that, although he

30、has yet to put it to the test during an actual quake.,可以判断出B选项正确。15.Rising wages - together with currency fluctuations and high fuel costs - are eating away the once-formidableChina price advantage, prompting thousands of factory owners to flee the Pearl River Delta. Much has been written about the

31、more than doubling of wages at the Shenzhen factory of Foxconn, the worlds largest electronics contract manufacturer, which produces Apple iPhones and iPads and employs 920,000 people in China alone.One can talk about a world pre- and post- Foxconn, says Victor Fung, chairman of Li & Fung, the world

32、s biggest sourcing company and a supplier of Wal-Mart. Foxconn is as important as that.Foxconns wage increases are only the most dramatic. Our analysis suggests that, since February, minimum wages have climbed more than 20 percent in 20 Chinese regions and up to 30 percent in some, including Sichuan

33、. At a Guangdong Province factory supplying Honda, wages have risen an astonishing 47 percent. All this is bad news for companies operating in the worlds manufacturing hub, and chief executives should assume that double-digit annual rises - if not on the scale witnessed this year - are here to stay.

34、Looked at another way, however, wage inflation provides companies with a once-in-a-generation opportunity to rethink radically the way they approach global production - and they should do so sooner rather than later.Why the urgency? After all, wage hikes in China are nothing new. Since 1990, they ha

35、ve risen by an average of 13 percent a year in U.S. dollar terms and 19 percent annually in the past five years.There are two big reasons the situation is different now. The first has to do with productivity.Over the past 20 years, productivity increases have broadly matched wage increase, negating

36、their impact. The pay rises came from a very low base, so while average wages grew 19 percent a year from 2005 to 2010, this amounted to only ￥260 a month per employee, a sum that could be offset by more efficient production or switching to cheaper sources of parts and materials.If labor costs conti

37、nue, however, to increase at 19 percent a year for another five years,monthly wages would grew ￥623 per month, according to BCG estimates. Such an increase would ripple through the economy in the form of higher prices for components, business services, cargo-handling and office staff.The second reas

38、on relates to societal change. Until now, if has been easy to lure a seemingly unlimited number of young, low-wage workers to the richer coastal regions and house them cheaply in dormitories until they saved enough to return home to their families in the interior provinces. In the future, though, yo

39、ung workers will be harder to recruit. This is partly because there will be fewer of them: Largely because of the countrys one-child policy, the number of Chinese aged 15 to 29 will start declining in 2011. Moreover, with living standards rising across China, fewer of todays rural youth will want to

40、 go to coastal regions to toil for 60 hours a week on an assembly line and live in a cramped dormitory.So what can CEOs do in this fast-changing environment? An instinctive reaction is to search for cheaper labor elsewhere. But this is short-sighted and would provide - at best - a short-term fix. An

41、other option is to stay in China and try to squeeze out greater productivity gains.According to paragraph 1 and 2, we can summarize that （）.A.China will always boast a very impressive price advantage around the globeB.Foxconns rising wage is just a one-sided caseC.Souring wages has improved a widesp

42、read impact on foreign companiesD.Foxconn is a manufacturer of great significance to China答案：B解析：此题根据前两段的解读，可以得知答案。 16.金融机构具有决定利率、汇率、证券价格等重要价格信号的功能，并通过调节价格引导资源配置，这体现了金融市场的（）功能。A.资源配置 B.资金融通C.经济调节 D.定价答案：D解析：题干所述为金融市场的定价功能，解答本题时要区分开经济调节与定价的功能。17. 超额剩余价值生产的特点有（）。 A.是通过全社会共同提高劳动生产率而实现的B.是在个别企业的劳动生产率高于社

43、会平均劳动生产率的前提下发生的C.往往只是一种暂时的现象D.是资本家集体改进生产技术的结果答案：B,C解析： 超额剩余价值是指个别资本家提高劳动生产率，使自己的个别价值低于社会价值而得到的更多的剩余价值。生产率高的企业商品个别价值低个别价值与社会价值的差额就是高于一般企业的超额剩余价值。资本家追求超额剩余价值是其提高企业生产率的动机。资本家通过追求超额剩余价值，而使社会劳动生产率得以提高，而全社会劳动生产率的提高，为相对剩余价值在全社会范围的产生提供了条件。因此，正确选项为8、C。 18.March 3,2006Asa Mitchell7690 Cardinal Hill #34Melbour

44、ne, VictoriaDear Mr. Mitchell,I have the great privilege of inviting you to the sixteenth annual Fight Cancer Foundation(FCF) celebrator dinner and fundraiser on the evening of March 21. We have had tremendous success over the last year in collecting donations and forwarding them to organizations co

45、mmitted 47 a cure for cancer. Come help us celebrate that success!This will be a black-tie event, and all of FCFs board members and executives will be48.Dinner, drinks, and musical entertainment will be provided. Ordinarily, tickets to this event cost $100 per person. However, as a regular and gener

46、ous contributor to our worthy cause, you will receive two tickets absolutely49All guests will of course have the opportunity to make additional donations at the dinner. We at the Fight Cancer Foundation thank you for your support,and we hope you can join us on March 21st.Sincerely,Valerie Sobetzki阅读

47、以上短文，回答194-196题。第47题答案是_A.to findingB.findingC.to findD.find答案：A解析：如果知道短语“commit oneselfto doing”(自觉努力做。献身)就可以很容易地解答此题。19.我是学桥梁的，大半辈子都和桥打交道。过去架设连在江河两岸的桥梁，现在看来，更重要的还是要架起科学与人民的桥梁，让千百万群众掌握科学技术。科学普及工作做好了，科学技术现代化才有基础。这段话主要支持了这样一个论点：（）。A: 我是一个桥梁工作者B: 科普工作是一项很重要的工作C: 我还将架更多的桥梁D: 我们应该让更多的人懂得架桥的技术答案：B20.下列不属

48、于直接非关税壁垒的是（ ）。A. 进口押金制B. 进口配额制C. 进口许可证D. “自动”出口限制答案：A21.在资金短缺的情况下，当利率放开后，可能会对宏观经济产生一定影响，导致（ ）。A.投资规模下降B.投资规模过大C.通货膨胀D.通货紧缩答案：A,C解析：在资本短缺时，当利率放开后，必然会导致利率水平的大幅上升，从而隐含风险。这种风险主要表现为：社会筹资成本大幅提高，导致投资规模下降;吸引外资大量流人，易诱发通货膨胀，加重金融市场投机,从而可能造成宏观经济运行的极不稳定。22.0,0,6,24,60,120,( )。A. 180 B. 196C.210 D. 216答案：C解析：本题为三

49、级等差数列，具体规律见下图：23.当选定文件或文件夹后，不将文件或文件夹放到“回收站”中，而直接删除的操作是（）。A.按Delete(Del)键B.用鼠标直接将文件或文件夹拖放到“回收站”中C.按Shift+Delete(Del)键D.用“我的电脑”或“资源管理器”窗口中“文件”菜单中的删除命令答案：C24.某年下半年，粮食期货的价格相比上半年上涨了 50%，而同期世界经济的增长率为 3%，全球粮食需求并没有出现急剧的增加。这说明粮食价格的急剧上涨并不是由于世界粮食供需关系的变化导致的，而是国际投机资本在粮食期货市场进行过度投机的结果。假设以下各项为真，则最能质疑上述推论的是（ ）A、下半年全

50、球气候发生了变化，不利于秋粮的丰收B、粮食需求变化率与粮食价格变化率并不对等C、对于国际投机资本来说，投资粮食期货风险巨大D、上半年至下半年，各国政府普遍加大了粮食的储备量答案：C解析：C 确定文段的论点：粮食价格急剧上涨是国际投机资本在粮食期货市场进行过度投机的结果。选项 C 直接否定论点，强调投资风险巨大，不会产生过度投机的行为，故最能质疑上述推论。选项 A 属于无关选项；选项 B 中“并不对等”削弱力度有限。25.在我国加入WTO后的今天，外资银行已经逐步突破地域、业务等限制进人我国市场。外 资银行在我国拓展业务，由于对国情、民情和金融法规不甚了解，难以准确把握市场信息。外 资银行把握市

51、场信息的捷径就是实现管理人员的“本土化”。外资银行用优厚的薪酬待遇、优 越的工作环境、良好的福利保障、众多的出国培训机会、灵活的用人机制来吸引和留住人才。 这一举措导致了我国金融人才的大量流失，这对我国商业银行人力资源开发和管理提出了严 峻挑战。下列属于商业银行人力资源开发与管理内容的是（ ）。A.人力资源规划B.员工的考核与任用C.员工的思想政治教育D.员工绩效评价答案：A,B,D解析：商业银行人力资源开发与管理的主要内容包括：（1)人力资源规划； (2)员工的考核与任用；（3)人力资源的激励制度；（4)员工绩效评价；（5)人力资源的心理及职 能开发；（6)人力资源的环境开发。故本题选ABD

52、。26.2016年，全国高等教育研究生在校生198.11万人，其中女研究生占全部研究生的比重首次超过一半，达50.6%，比2010年提高2.8个百分点；普通本专科女生1416万人，占52.5%，提高1.7个百分点；成人本专科女生338万人，占57.8%，提高4.6个百分点。2016年，全国高中阶段毛入学率（年度某级教育在校生数占相应学龄人口总数比例）达87.5%，比2010年提高5个百分点；高中阶段教育在校生中共有女生1899万人，占全部在校生的47.8%；普通高中在校生中的女生自2015年起超过半数，2016年比重达50.6%，比2010年提高2个百分点；中等职业学校在校生中女生比重43.7

53、%，低于2010年1.8个百分点。2016年，九年义务教育巩固率为93.4%，比2010年提高2.3个百分点；小学学龄女童净入学率为99.9%，与男童基本持平；义务教育阶段在校生中女生所占比重为46.4%。2016年，全国学前教育（包括幼儿园和学前班）幼儿数4414万人，其中女童超过2056万人，比2010年分别增加1437万人和704万人；学前教育女童所占比重为46.6%，提高1.1个百分点。女童学前三年毛入园率由2010年的56.6%提高到2016年的77.4%。2010年全国普通本专科女生占比与成人本专科女生占比相比：A.低2.4个百分点B.低2.9个百分点C.低5.3个百分点D.高1.

54、0个百分点答案：A解析：第一步，本题考查和差计算问题。第二步，定位第一段文字材料“2016年普通本科女生1416万人，占52.5%，比2010年提高1.7个百分点；成人本专科女生338万人，占57.8%，提高4.6个百分点”。第三步，根据已知数据，可得2010年全国普通本专科女生占比为52.5%1.7%=50.8%，成人本专科女生占比为57.8%4.6%=53.2%，50.8%53.2%，排除D选项。低了53.2%50.8%=2.4%，即2.4个百分点。因此，选择A选项。27.从所给的四个选项中，选择最符合左侧图形规律的一项：答案：B解析：将汉字当作图形来看，每个汉字中均包含且只包含两个元素“

55、一”，在备选项中有此特征的只有B项。考生寻找共同元素的时候，应该从最简单的图形开始找，那么本题应该从“与”开始找。28.在公共汽车上，一个人张大嘴打了个哈欠，他周围会有几个人也忍不住打起了哈欠。有 些人不打哈欠是因为他们受暗示性不强。哪些人受暗示性强呢？可以通过一个简单的测试检 査出来。让一个人水平伸出双手，掌心朝上，闭上双眼。告诉他现在他的左手上系了一个氢气 球，并且不断向上飘;他的右手上绑了一块大石头，向下坠。三分钟以后，看他双手之间的差距， 距离越大，则受暗示性越强。这段文字说明的主要是（ ）A.人常常迷失在自我当中，形成一定程度的从众心理B.人很容易受到来自外界信息的暗示，从而出现自我

56、知觉的偏差C.人很容易相信一个笼统的、一般性的人格描述特别适合他D.在日常生活中，人不可能总把自己放在局外人的地位来观察自己答案：B解析：这段文字主要讲的是人受外界信息暗示性的问题。第一、二句从打哈欠的事例 出发，引出了受暗示性的说法。第三句之后通过一个实验来测试个体受暗示性的强弱。A项说 “从众心理”，文中谈的是“受暗示性”，排除。C、D项内容都与文段无关,排除。29.Advertisers tend to think big and perhaps this is why theyre always coming in for criticismTheir critics seem to

57、resent them because they have a flair for self-promotion and because they have so much money to throw around Its iniquitous, they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year It only goes to show how much profit the big companies a

58、re making Why dont they stop advertising and reduce the price of their goods? After all, its the consumer who pays The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products It is precisely because of the heavy advertising that consumer goods are s

59、o cheap But we get the wrong idea if we think the only purpose of advertising is to sell goods Another equally important function is to inform A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we readAdvertisements introduce us to new products or re

60、mind us of the existence of ones we already know about Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisementLots of people pretend that they never read advertisements, but this claim may be seriously do

61、ubted It is hardly possible not to read advertisements these days And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to rea

62、d only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities We must not forget, either, that advertising makes a positive contribution to our pockets Newspapers, commercial ra

63、dio and television companies could not subsist without this source of revenue The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers Just think what a newspaper woald cost if we had to pay its full price!Another thing we mustnt forget is thesmall ads whi