商务英语话题总结

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1、.广告 Advertising：设计，费用，设计者，形式 形式：magazine,newspaper,TV,internet,poster,billboard广告牌,leaflet 费用：最贵的是 TV，需要 Spokesman,Internet can reach to a wide range 作用：Attract consumers attention Introduce product information Establish public brand awareness Strengthen corporate image Help consumer make their buyi

2、ng decision Designer:为公司请 Designer 需要考虑：-Track record 过去的成就 -strong point -Good reputation -Face-to-Face munication -simple design -cost Design：优秀的广告牌设计 -layout -typeface，color，3D -Amount of information 信息量 -Words should be attractive -including Key point -cost Recruitment/Interview:面试官的选择，面试求职者，形式

3、形式 form：-one-to-one interview -panel interview -face-to-face interview -internet interview -phone interview 面试官的选择：-personal quality Think objectively Quick in making decision -Interviewing skills Raise questions,-E*perience in relevant field 面试求职者：招聘*一部门的人 -form -first impression -personal quality

4、-working e*perience -work achievement Employ training:过程，衡量结果，公司培训容 Customer relation：.How to keep good relationship with customer:-customer satisfaction survey Advance，e*pectation。-offering discount voucher-customer monitoring system Performance in our website-establish internet forum Sharing their

5、 ideas-newsletter Provide them with product-related information Product promotion:planning-market research Select target consumer,way to promote-sales person Recruit,outgoing,persuasive,dynamic,Training,introduction of the product,pany history and culture,how to perform better in the process-adverti

6、se Wayleaflet,poster,internet.Control e*penditure Advertisement design 进展时：-high-techhigh-definition display,DVD,overhead projector,microphone-monitoring the whole process Staff performance,consumer reaction,accident After promotion：-summarize Advantages and disadvantages,proceed using the good aspe

7、ct,avoid bad aspect Career planning:Importance:-clear developing direction Avoid frequent jo-hopping,easy to make decision when changing another job,never feel lost,guide you to the right way-better acknowledge yourself SWOT-strength,weakens,opportunity,threat When changing job:-personal SWOT analys

8、is-job analysis Whether relative to your previous work Career prospect:social network,your possibility of promotion,your potential e*ploit.Work environment,atmosphere benefit system Basic salary,year-end bonus,heath care,child care,parents care appraisal system About salary and promotion Internation

9、al affair：-know the difference between domestic and foreign marketculture,costume,way of doing business-market research-language skill-select e*perts who have a wealth of e*perience-pilot projectrunning for 3 months,avoid misstep in the longterm Marketing：(是否投放新产品-market research E*pectation Demand

10、Purchasing habit Market situation-pay heed to petitors their new product,program,activity-waysquestionnaire survey Pricing:-cost Fi*ed cost-insurance,rent and equipment Variable cost-raw material,labor-demand Strong-high price,weak-low price-petitor Considering a merger with another pany:-their prod

11、uct line 产品围 Whether they have the similar product or can help eath other but not in a pletely different direction-laws and regulation restriction-petition situation-budget-culture differences Selecting pany location:-demand for product and services-transportation-cost Rent rate,ta*Business travel:-

12、transportation fort,cost-effective,convenient,destination.-acmodation Hotel location,facilities provided,size,cost-selecting agency Reputation,speed of service,discount-preparation Arrange unfinished task,things need to take with,arrive time Appraisal system:-basic salary According to their ability,

13、work efficiency,work performance-e*tra benefit Bonus,shopping card,voucher.-promotion chance munication within pany:Channel-regular meetinge*change views and opinions,set mon objectives-using state-of-the-art technologies Forum,video conference-incentive system Awards for the most active person and

14、the best advices supplier-activities Basketball,badminton,table tennis match,camping,hiking,travel,party Decide weather float the pany to stock market:-policy and requirement Total capital should meet a certain level After-ta*profit meet a certain level-take responsibility For board and society,bear

15、 ta*es.E*hibition:-e*hibit your product Fine demonstration and e*planation-acknowledge market quotation/condition petitors product quality and price Selecting e*hibitor:-represent corporate image Well quality,personality-ability of obtain market information-e*perience indemonstrating product,municat

16、ing,marketing skill,answering any question would be asked,securing contract skillfully Meeting:Planning a meeting-agenda Easy to know the topic and keep the conversation focused.Listing all items to be discussed and purpose of each item-size Depends on the number of people and the form of the meetin

17、g-facilities Overhead projector,microphone,muti-media,-inform Email,phone,invitation card Internal meeting:-Keep track of work progress-summarizing the past performance-make decision for the future-improve munication Meeting with others(合作伙伴-better understanding each other-benefit for long-term rela

18、tionship-broaden or strengthen cooperation Ensure optimum rate of corporate development:-control e*pansion-careful planing Considering the budget in detail Open more market Right direction Careful when merging other firm and listing Manage heavy work load:-timetable-keep municating and get advice fr

19、om others-keep heathy,energetic Maintain magnet of product for customer:-quality Reliable to use,durable-keep good reputation,bring it into international brand-direction:intellectual,multi-functional and user-friendly-eye-catching design-good packaging Reflect firm image and product distinctive feature-offer discount-sound after-sale service