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1、1March,200323Coca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple 5Amazon 3Brands in many cases can represent on average 35%of a companys market capitalization50%+Of Mkt.CapIs your Digital Brand Protected?45Growing complexity of domain name registrations drives customer towards outsourced servi

2、ces x192 RegistriesRestricted 106 countriesUnrestricted 86 countries3 C,.net,.org4 Restricted.edu,.gov,.mil,int.2 Unrestricted.info,.biz5 Restrictedname,pro,aero,museum,coopDomain Names243 Country Code top level domains+Existing gTLDs+New gTLDs+MultilingualBrands+Services+Products+DivisionsCorporate

3、 Digital AssetsRegistration Requirements,Language Barrier,Time Zones,Currencies,Renewal DatesMultiLingual gTLD 130 LanguagesMultilingual ccTLD130 Languages6BRANDSProtect and PromoteIn the Digital World7 Breath of digital asset management services Industry expertise,enterprise customer support Financ

4、ial strength and stability Market leader and Registry operator -VeriSign manages more than 80%of Fortune 1000 .com,.net and.org names -DBMS has 200 clients of the Global 500 Global Reach Serious about Security -More than 5 billion DNS lookups per day8Strategy“Domain Names The E-Sign to Your Business

5、”Ted ChamberlinGartner,Inc.Aug 22,2001MonitorBuildManageSearch9 Risk tolerance?Corporate Security?Copyright Piracy Protection?Intellectual Property Protection?E-Commerce Strategy?Brand Protection?On-line Partner Compliance?Unauthorized Distribution?Renewal Management?10 Global Search on Domains gTLD

6、s/cCTLDs?Trade Marks,Service Marks,Brands,Domains,Slogans?Registrant Search?Brand Presence?Home Page Content?11Search Mechanism:Crawling 40 million+registered domains and 20 million+home pages.Search each domain and analyze the content of the sites to determine if the site conducting eCommerce,conta

7、in objectionable content,site alive,etcMonitor if the brand name appears in either the domain,site title,meta tags,text/link/logo on the home page for each of the sites.If there is a hit,one count is recorded for that specific category(i.e.porn,hate,gambling,.).These are highly relevant information.

8、Brand Presence Brand name is present within the following partsof home pages.CountPercent body161796%link1207%meta503%image131%title10%1680 Total Home Pages Domains Brand name appears on the following number of domains.(aggregated by TLD)CountPercent COM1239%CN516%ORG516%NET516%INFO26%CO13%UK13%31 T

9、otal Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category)CountPercent conventional166199%porn121%violence60%gambling50%hate00%1680 Total Home Pages 12Search Mechanism:Crawling 40 million+registered domains and 20 million+home pages.Sea

10、rch each domain and analyze the content of the sites to determine if the site conducting eCommerce,contain objectionable content,site alive,etcMonitor if the brand name appears in either the domain,site title,meta tags,text/link/logo on the home page for each of the sites.If there is a hit,one count

11、 is recorded for that specific category(i.e.porn,hate,gambling,.).These are highly relevant information.Brand Presence Brand name is present within the following partsof home pages.CountPercent body500084%link203334%meta63111%image3065%title140%5922 Total Home Pages Domains Brand name appears on the

12、 following number of domains.(aggregated by TLD)CountPercent COM2361%INFO38%UK38%KR38%NET38%ORG38%38 Total Domain Names Home Page Content Brand name appears on the following number of home pages.(aggregated by site category)CountPercent conventional579198%porn781%violence541%gambling311%hate60%5922

13、Total Home Pages 13 Domain Renewal Management Lock Down Domains and Standardize Manage DNS14 Global Registration Local Presence Services Domain Recovery/Acquisition15Netherlands(.nl)Colombia(.co)Paraguay(.py)Czech Republic(.cz)Norway(.no)El Savador(.sv)Portugal(.pt)Finland(.fi)Saudi Arabia(.sa)Franc

14、e(.fr)More than 100 countries have a restricted domain registration process,including 7 of the top 10 markets(as measured by GDP)VRSN Local Presence can help you to satisfy this requirements.South Korea(.kr)Germany(.de)Singapore(.sg)Hong Kong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.

15、tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)16 Global Domain and Web Watch Install Surveillance to Continuously Monitor Brands17uDomain Watch for Cybersquatting A truly unique cybersquatting solut

16、ion combining 100%coverage of all TLDs,patented web crawling technology,and a case management system uWeb Watch for Online Brand Abuse(includes Domains)A truly unique brand protection solution combining 100%coverage of home pages and registered domains,patented web crawling technology,and a case man

17、agement system.uPremium Brand Protection(Comprehensive)A comprehensive protection solution covering 40,000,000+domains and 5,000,000,000+web pages,and many more.Introducing uniquely affordable brand protection services.18Master List of over 40,000,000 Registered Domains+Monthly Searches of Every Hom

18、e Page+Detailed Attributes about Offending Site for Context+Exclude Criteria to Eliminate Irrelevant Information+Action CenterUnique,aggressively priced online brand protection productsThese low-cost services leverage industry-proven technology.19Intelligence Center20Domain WatchWeb WatchTYPE OF BRA

19、ND ABUSE IDENTIFIED:Brand Use in Domain(cybersquatting)Brand Use in Home Page Text(visible or invisible)Brand Use in Home Page Source Code(meta tag)Brand Use in Link on Home Page Logo Use on Home Page MATCHING TECHNOLOGY:Wildcard Search within Domain Common Misspellings within Domain Use of Special

20、Characters within Domain Exact Match on Home Page 21Domain WatchWeb WatchCONTEXTUAL INFORMATION PROVIDED:Site Status(Live,Parked,Error)eCommerce Status(Yes or No)Objectionable Content Flag(Hate,Violence,Gambling,Pornography)Site Traffic Archive Version of Page Site Registration Contact Information 2

21、2Domain WatchWeb WatchFILTERING AND RELEVANCY CRITERIA:Exclude Based on List of Sites Exclude Based on Top-Level Domains Exclude Based on Site Status Exclude Based on Objectionable Content Exclude Based on eCommerce Status Excluded Based on Minimum Amount of Site Traffic Exclude Previously Delivered

22、 Sites Exclude Based on Location of Brand Presence DELIVERY:Monthly Reports Action Center Subscription 23Domain WatchWeb WatchBrand Protection(Premium)Search Scope40,000,000+domains40,000,000+domains20,000,000+home pages40,000,000+domains5,000,000,000+web pagesSpam emailRelevancy CriteriaExclude lis

23、tsExclude listsCustomer-specific configuration of scoring formulas Site AttributesYesYesYesAction CenterBasic FeaturesBasic FeaturesAdvanced Features:Batch emailUpload EvidenceFolders5 user idsA simplified comparison of Brand Monitoring Services:24New China ccTLD25262728Corporate Intellectual Proper

24、ty LawyersProtecting valuable trademarks and brands on the Internet through domain namesPreventing off-shore cybersquatters from infringing on intellectual propertyPreventing litigation in foreign country to get back a domain name that is trademarked chances are youll lose!Marketing/E-CommercePromot

25、ing brands and e-commerce initiatives globally through domain name registration local content,global messageDriving traffic to e-commerce through ccTLD registrationProtecting valuable trademarks and brands on the Internet through domain namesWebmaster/Technical ContactsManaging the inventory of doma

26、ins and receiving a consolidated quarterly billing statementRenewing domains automatically and paying in a foreign currency when requiredProviding security for gTLDs domain names preventing unauthorized modifications or deactivations29bMaster Services Agreement:No P.O.or money needed to execute2 yea

27、r term,automatic 2 year renewalsDesignate up to 5 individuals to place task ordersAutomatic discount on premium services such as international registrationsDedicated account team from VeriSign Digital Brand Management ServicesService-level guaranteeTask OrderOnline Portal Management30Portfolio of global digital brand assetsEnterprise level of serviceAuthoritative industry knowledgeProtect and PromoteDriving Brand Value in the Digital World