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1、ProductQuestINFORMATIONCConsumerevaluationHEDONIC-liking,-purchase intentJ Intensity databy trained orconsumer panelsJ“Just right”databy consumer panelsPERCEPTION-attribute data$LaboratoryanalysisANALYTICAL-chemicalcontent0102030405060708090100ACGHI deal123456789Cocoa aromaCocoa flavourMalt/Cereal a
2、romaCreamy textureBitter aftertasteAstringent aftertasteSweet flavourSoy aftertasteDairy/Milky aromaCoffee flavourRoasted aromaMouthcoat aftertasteOverall likingWeight0.870.77-0.670.62-0.62-0.620.53-0.500.230.120.110.10Aroma:CocoaFlavor:CocoaAftertaste:MouthcoatTexture:CreamyFlavor:Sweetaverage over
3、all liking ratingAroma:Dairy/MilkyAftertaste:BitterFlavor:CoffeeAroma:RoastedAftertaste:AstringentAroma:Malt/CerealAftertaste:SoyECBAoptimalGFDJKIJ26.5%42.4%2D Fit=68.9%2001 Market Facts,Inc.12345ACGHI deal123456789SweetnessRichnessColourStrength of coffee flavourRoast tasteCreaminessConsistencyOver
4、all likingToo weakToo weakToo lightToo weakToo weakNot enoughNot enough718643231815SweetnessRichnessColourStrength of coffee flavourRoast tasteCreaminessConsistency%Just Right2611103596Too strongToo strongToo darkToo strongToo strongToo muchToo smooth68728455727479Product A-2.1-1.9-1.9-1.2-1.0-1.4-1
5、.0-1.1-1.4-1.2-1.5-1.3-0.8-1.7PenaltyPenalty%Products A and B have the most potential31.646.423.63421.915.933.842.243.534.555.748.818.941.111.133.62136.532.320.435.417.719.634.735.354.944.563.129.725.536.130.126.6SweetnessRichnessStrength of coffee flavour8.5187.987.797.547.437.557.327.587.577.616.1
6、96.466.255.435.215.465.635.66.376.977.48123456789ActualPotentialInfluence ofOverall likingABCDEFGHIJK6357553734ColorConsistencyCreaminessStrength of coffee flavorSweetnessRoast Taste 30(1)Maintenance:Product A must continue to provide current perceptions of color,consistency,and creaminess to mainta
7、in current level of overall liking.(2)Potential:Product A must improve perceptions of coffee flavor strength,sweetness,and roast taste to increase the level of overall liking.*5-point poor to excellent scalesMaintenance(1)%Potential(2)%0.420.440.460.480.50.520.540.560.58147101316192225283134BatchPro
8、bability of preference0.511.522.533.5SweetnessProbability of preferenceSweetnessAroma:CocoaFlavor:CocoaAftertaste:MouthcoatTexture:CreamyFlavor:SweetAroma:Dairy/MilkyAftertaste:BitterFlavor:CoffeeAroma:RoastedAftertaste:AstringentAroma:Malt/CerealAftertaste:Soy26th29th24th27th15%77%2D Fit=92%2001 Ma
9、rket Facts,Inc.Overall Liking25th23rdChange over time7476Number of incorrectrepliesNumber of correctrepliesThere is significant(with 95%confidence)discriminationTRIANGLE TESTN=15040%60%PRODUCT APRODUCT BREFERENCE SAMPLE RBSignificant 95%confidence levelDUO-TRIO TEST6040PRODUCT APRODUCT BPAIRED COMPARISONProductQuest演讲完毕，谢谢观看！
《品牌转换模型(Product Quest)》
