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1、COMPANYL O G O市场营销市场营销公共关系（公共关系（PR）LOGOTable of Contents LOGOPublic relations(PR)is the practice of managing the spread of information between an individual or an organization and the public.1 Public relations may include an organization or individual gaining exposure(展出)to their audiences using top
2、ics of public interest and news items that do not require direct payment.2 The aim of public relations by a company often is to persuade the public,investors,partners,employees,and other stakeholders to maintain a certain point of view about it,its leadership,products,or of political decisions.Commo
3、n activities include speaking at conferences,winning industry awards,working with the press,and employee communication.3 LOGO美国美国近代公关事业的兴起近代公关事业的兴起 LOGOHistory(China)Types宣传型公关宣传型公关交际性公关交际性公关社会型公关社会型公关征询型公关征询型公关危机型公关危机型公关服务性公关服务性公关 LOGO宣传型公关宣传型公关交际型公关交际型公关冯谖冯谖社会型公关社会型公关最被大众熟悉最被大众熟悉三种常见类型三种常见类型 LOGO公关类关类型 LOGO新奇绝皮球的故事创新精神认识到媒体的重要性；恰当的认识媒体；善于和媒体打交道媒体目标 公众；强化公共公务关系；服务营销人际传播酒店公关关Types公关市场趋向国际化公关市场趋向国际化公关实务趋向专业化、职业化公关实务趋向专业化、职业化逐步进入组织管理的战略层面逐步进入组织管理的战略层面公关人才市场逐步形成公关人才市场逐步形成公关领域进一步拓宽公关领域进一步拓宽公关教育规模不断扩大公关教育规模不断扩大 LOGO
市场营销公共关系
