房地产渠道拓展岗位职责.doc

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1、 房地产渠道拓展岗位职责篇一：房地产开发公司市场拓展部工作职责(DOC_8页) 市场开发部工作职责 一、部门工作职责 1、根据集团公司发展需要，进行房地产开发的市场调研，为确定集团公司房地产开发的投资策略和投资计划提供依据。 2、 房地产市场的信息收集、整理、分析与反馈，投资机会研究，市场拓展和新项目酝酿，资源搜索；房地产开发项目策划和项目的可性行分析，包括选址看地、组织开展技术、经济、社会全方位可行性分析。 3、土地资源管理，办理土地征用等有关手续。 4、房地产开发项目全过程的跟进与监控管理，保证项目策划意图的实施；包括参与项目规划方案设计和产品设计，参与企业形象宣传和品牌推广、参与制定物业

2、管理方案。 5、根据集团公司的营销方针和目标，审核开发楼盘和其他房地产项目的营销策划方案。 6、参与进行开发楼盘价格的拟定；销售管理制度的拟定与实施、监控和协调销售网络及销售团队的建设与管理。 7、负责招商引资的市场调查工作，包括市场条件的成熟度、项目位置的可发展性、可负责规模调查判断等；有了市场调研的基础，就可以确定商业类型及详细定位方案；之后便可以确定项目组织和建立工作次序；进而确定主力商或核心并略微提前进行主力户的招商洽谈；进一步研究项目的微观及合作伙伴、确定项目融资渠道；进行项目规划设计；讨论设计方案；系统化整合项目设计、市场调整方案及财务方案；项目方案的政府许可；依据商业定位确定政府

3、支持政策和项目操作管理单位； 8、负责项目招商的整个过程，包括提前招租项目内的大型主力户；品牌商家的引进和规划；充分掌握客户需求；多渠道进行招商沟通；最终商户确定。 9、负责对供方（物资和外包）进行评定，做好评定（招标过程）记录，建立合格供方名录。 10、搜集有关房地产市场信息及资料，建立和逐步完善信息资料库的管理，为市场租售提供有利依据。 11、提供广告策划方面的报价，以及材料、市场动态，铺位、写字楼招租、房地产销售市场信息等资料，并分类整理(转 载于:wWW.cSsYq.cOM 书业网:房地产渠道拓展岗位职责)存档管理。 12、深入了解项目的经营特色和经营情况，定期收集房地产信息，不断推出

4、各种促销手段和措施。 13、协助人事行政部做好本部门人员招聘、考核、培训工作。 14、负责根据销售部各时期的租售计划，制订相应的推广策划方案，配合销售部招商工作的开展。 15、制定本部门的月、季、年度的工作计划和总结分析。 16、积极配合公司各部门运作管理及协调工作。 二、工作流程 1、对房地产市场进行全面调查，具体要做的工作包括：信息收集、整理、分析与反馈，投资机会研究，房地产开发项目策划和项目的可性行分析，包括选址看地、组织开展技术、经济、社会全方位可行性分析。 2、提供广告策划方面的报价，以及材料、市场动态，铺位、写字楼招租、房地产销售市场信息等资料，深入了解项目的经营特色和经营情况。

5、3、在充分了解市场状况的基础上，充分掌握客户需求，拟定招商策划案，确定商业类型及详细定位方案，进而圈定适合自己的经销商目标群。 4、确定主力商或核心并略微提前进行主力户的招商洽谈。 5、规划并引进品牌商家。 6、多渠道进行招商沟通。 7、最终确定商户。 三、部门人员岗位职责 （一）部门负责人（经理） 1、负责集团公司项目的前期策划、营销策划工作并全程跟踪。 2、负责编制本部门的年、季、月度工作计划、租售计划，行政费用、租售费用计划。 3、根据以上计划指标，负责制定相应的实施方案和措施，在确保完成计划指标同时，能有效地节省费用。4、负责协助总经理对集团公司所有工程项目投资策划，项目可行性研究工作

6、。 5、主持、组织策划工作，拟定招商、招租及租售方案，确保完成租售指标。 6、统筹或主持本部门主管级以上的人事招聘、培训及考核等工作，提名本部门主管级以上人员的聘任、辞退、升职，经综合管理副总审核，报总经理批准。 7、负责集团公司及本部门的信息资料档案管理督导工作，保证重要文件、资料的保密不外泄。 8、负责抓好集团公司员工的思想动态、精神文明、道德教育及职业操守工作，稳定和提高本部门员工队伍素质等企业文化建设工作。 9、有效管理部门成员，合理分工、团结协作，做好部门本职工作及领导交办的其它工作。 10、负责与公司各部门进行有效沟通，按照集团公司总体发展目标积极主动开展工作。 11、参与制定公司

7、年度经营实施计划组织制订所属部门经营计划，经总经理办公会批准后组织实施。 12、负责处理公司重大突发事件。 13、积极完成上级临时交办的各项工作。 （二）业务员 1、营销策划（1）负责有关市场策划方案的撰写、广告方案的撰写与编制。 （2）为公司提供市场及租售策划方案，并协助实施与监控。 （3）编制市场推广费用的计划，并加以监控与及时呈报。 （4）负责展销会现场气氛布置的方案，组织实施并确保租售计划的完成。 （5）协助人事行政部做好本部门人员招聘、考核、培训工作。 （6）协助经理制定本部门的月、季、年度的工作计划和总结分析。 （7）负责根据销售部各时期的租售计划，制订相应的推广策划方案，配合销售

8、部招商工作的开展。 （8）根据集团公司有关推广工作的要求，实施各项推广方案及措施。 （9）负责项目外部公共场地公关活动的组织、策划、实施工作。 （10）积极配合公司各部门运作管理及协调工作。 （11）由董事长或部门经理授权处理的其他重要事项。 2、招商引资 （1）市场调查阶段 调查市场条件成熟度篇二：房产营销渠道部管理制度 XYC 渠 道 部 管 理 制 度 2015年8月一、部门定义 渠道部，隶属某某房地产开发有限公司营销管理部下的重要职能部门，主要承担圈层资源的建立和维护、拓客渠道的搭建和管理职责，工作目的是通过增加客户数量从而服务于项目产品销售。主要对接部门有销售部（客户导入）、策划部（

9、后勤支持）、外联部（社会关系协助）、客服部（数据管理）。直属上级为营销部经理，间接上级为副总经理（分管营销）。 注：统一名称为“渠道部”，应业务要求，对外可宣称“市场部”或“大客户部”。 二、组织建设 1、组织架构 2、人员编制及薪资体系（暂定） 3、岗位职责 3.1、渠道部经理（含主持工作副经理） 负责主持部门整体运作，带领团队成员共同完成营销部下达的各项工作计划及任务： 3.1.1、负责团队组建、培训、梯队建设等本体建设工作的有效落实；3.1.2、负责根据项目营销节点编制各阶段渠道工作计划，上报领导执行； 3.1.3、负责开展调研，依据市场反馈阶段性调整渠道工作内容； 3.1.4、根据营销

10、部绩效考核制度，负责部门人员的绩效考核及考核评定，及时向上级反馈考核结果，对员工的奖励、处罚、升职、劝退等作出建议； 3.1.5、负责与营销部各模块沟通、协调工作，建立渠道部对接协作的工作标准； 3.1.6、负责与银行、政府、外部拓展资源等相关单位的联络，促进各项产品推广工作的顺利进行； 3.1.7、负责建立项目企业渠道资源库、拓客外聘团队资源库； 3.1.8、负责部门日常行政管理，根据公司各项制度严格控制管理费用； 3.1.9、上级交办的其它工作任务。 3.2、渠道主管（分模块） 3.2.1、负责协助渠道经理执行本体团队建设工作； 3.2.2、负责指导、监督分管模块渠道专员业务工作的开展；

11、3.2.3、负责分管模块工作相关数据采集（见附表）； 3.2.4、负责分管模块外聘团队的业务外联、合同管理及行政管理工作； 3.2.5、负责分管模块渠道专员客户资源管理、业绩追踪管理。 3.3、拓客专员（call客组长） 3.3.1、负责外聘话务团队的组织、培训和管理工作； 3.3.2、负责call客周、日计划的制定和上报，负责每日数据的统计并汇总至模块主管； 3.3.3、负责与策划部门的对接，及时补充call客资源并向其反馈结果分析； 3.3.4、个人意向客户的约访，与案场销售有效对接，促成成交； 3.3.5、领导交办的其他工作。3.4、拓客专员（带访组长） 3.4.1、负责外聘兼职团队的组

12、织、培训和管理工作； 3.4.2、负责竞品拦截周、日计划的制定和上报，负责每日数据的统计并汇总至模块主管； 3.4.3、负责竞品的每周调研并形成报告上报模块主管及策划专人； 3.4.4、个人意向客户的约访，与案场销售有效对接，促成成交； 3.4.5、领导交办的其他工作。 3.5、拓客专员（派单组长） 3.5.1、负责外聘兼职团队的组织、培训和管理工作； 3.5.2、负责协助模块主管完成派单周、日计划的排布，负责汇总每日小队数据并统计至模块主管； 3.5.3、负责根据计划排布，协助模块主管对接策划，确保派发物料及礼品的前置补充； 3.5.4、负责协助模块主管完成区域派单地图的绘制； 3.5.5、

13、个人意向客户的约访，与案场销售有效对接，促成成交； 3.5.6、领导交办的其他工作。 3.6、企拓专员 3.6.1、负责收集企业资源，并结合公司协助、个人拓展等方式，协助模块主管制定企业拓展计划，并按照计划开展执行； 3.6.2、负责统计拓展企业关键人资料、合作意向程度、合作方式，汇总后协助模块主管形成资源库； 3.6.3、负责协调企业拜访，提请销售物料及礼品的申报，协助模块主管对接策划部前置完成；3.6.4、负责与合作企业接洽达成合作意向，并协同策划部形成活动方案，督导活动执行，并达成销售； 3.6.5、负责对接合作单位及销售部，形成客户导入的有效方式，详细记录合作单位客户到访反馈； 3.6

14、.6、个人意向客户的约访，与案场销售有效对接，促成成交； 3.6.7、领导交办的其他工作。 3.7、行政助理（暂兼职） 3.7.1、负责部门内外文件资料的传递与归档，包含不限于公司内部函文、合作方协议合同、外部单位函文、部门决议等； 3.7.2、负责协助渠道经理完成各模块报表的汇总，上报渠道经理； 3.7.3、负责协助渠道经理完成部门业绩的统计，对接客服部完成每月佣金提报； 3.7.4、负责部门办公用品及设备的申领及管理； 3.7.5、负责部门排班，考勤管理； 3.7.6、领导交办的其他工作。 4、培训管理 XYC渠道部培训体系，以树立职业形象、强化销售技巧、提升综合素养为目标，贯穿日常，持之

15、以恒。 4.1、根据月度推盘节点，编制XYC渠道部月度培训计划表 4.2、培训内容 4.2.1、企业文化类：学习企业发展历程，企业文化精髓，并熟知企业重点项目； 4.2.2、制度管理类：主要围绕员工手册开展，对公司及部门管理制度、流程管理等进行学习；篇三：渠道专员岗位要求 新城地产渠道专员职位描述： （一）岗位职责 1、熟知所在项目推售信息，跟进客户及时、答客问 2、派发单页、截客拉访、拜访客户、收集客户名单等 3、每天准时提交当天导入和回访客户名单及简单客户情况描述 4、领导交办的其他任务 （二）录用要求 1、一年以上房地产经验，从事过开发商渠道工作的优先，大学应届毕业生优秀者可考虑 2、具

16、有工作激情、敬业，思维清晰，形象谈吐佳 3、具有良好的团队协作精神、执行力强、抗压能力强。 保利地产渠道专员职位描述： 1、 配合渠道经理落实渠道管理工作。 2、 配合渠道经理寻找、洽谈、确定合作资源。 3、 根据现有项目区位及容量，负责寻找渠道点位、商超、社区、加油站等外部资源，形成渠道资源供方库。 4、 负责各巡展点位的监督、巡视及督导。 5、 有房地产企业渠道管理相关工作1年以上经验优先。 该岗位为物业编制。 旭辉渠道专员职位描述： 一、岗位职责 1、负责项目巡展相关工作，寻找和包装巡展现场，洽谈巡展方式及费用，邀约客户至项目现场； 2、负责制定派单工作计划，包括前期调查、人员安排及培训

17、监管、物料准备等，保障活动有序开展； 3、负责对接电商，摸排中介资源，确定合作资源及合作商务条件等； 4、其他需要负责的事务性工作。 二、任职要求 1、大专及以上学历，具有半年以上房地产行业渠道管理相关工作经验； 2、具备良好的沟通能力和语言技巧，强烈的责任意识，良好的团队合作意识和服务意识；有良好的职业道德和职业操守。 合景泰富地产渠道岗位职责： 1、制定渠道开发、选择、管理的总体方案，经批准后实施 2、寻找并管理渠道合作者 4、行业推广渠道发展趋势分析 5、审查渠道合作者的资格 6、渠道合作者的联络、考评、筛选、淘汰和更新工作 7、负责对渠道合作者提供持续支持 8、渠道合作者的培训、售前协

18、助、售后客户服务和技术支持等工作 9、参与渠道战略规划，并执行企业渠道战略 10、渠道管理策略持续改进 11、完成领导临时交办的其他任务 任职要求：市场营销、广告策划、中文、房地产经营等专业，大学专科以上学历。具有2年以上房地产本职工作经验。 其它工作技能要求： 业务技能及专业知识：具备房地产项目拓展、营销策划、政策法规等方面的知识，有较广的知识面，较强的文字功底和组织协调能力； 能力要求：计划、组织、控制、沟通、协调、创新能力； 语言及计算机要求：熟练掌握Office办公软件。organization system and working mode, the selection of a n

19、umber of municipal strengthening group to build innovation and strengthen the organization of the basic level organizations advanced model.(seven) the manual work of the Communist Youth League Organization published and League branch of manual work, to promote the use of two manuals in the citys org

20、anizations at various levels. The county committee, directly under the group (work) is under the jurisdiction of grassroots League and group (total) using branch ratio shall not be less than 70%.Three, to further strengthen the groups leadership and team building(a) to strengthen the leagues leaders

21、hip at all levels of construction. Continue to do a good job of municipal Party Committee Organization Department on the strengthening of the Communist Youth League cadres management opinions implementation. To promote the group counties (autonomous counties, cities) Commission and city directly und

22、er the group (workers) appointed to carry out the Five team building activities. Improve the League Association Department working mechanism. Conscientiously fulfill the duties of CO, combined with the city group directly under (the) Committee of the general election and the adjustment, actively joi

23、ntly with the unit where the party organization department good group leadership selection with the work. Do a good job in municipal Party committee assistant committee leadership and leading cadres of the annual assessment work, adhere to and improve the assistant secretary of the Communist Youth L

24、eague talk system group To weave individual conversation and collective conversation, to strengthen the committees of all levels, the Standing Committee of the Standing Committee, the establishment of a sound system of central group learning, the system of investigation and study, the system of impo

25、rtant issues and the reporting system.(two) to strengthen the work of education and training of cadres to conscientiously implement the Central Committee. On the implementation of grassroots cadres training project and opinions on carrying out the mission municipal CYL Cadres training project implem

26、entation opinions, full implementation of the project of the City Youth League cadres training education. Focus on the county grassroots cadres and workers focused on training, the new school system vocational training League cadres, for the Municipal Organization Department jointly held the third s

27、ession of the Communist Youth League system training cadres in party. Focusing on the construction of new socialist countryside, strengthening village cadres and rural construction team group member of the young team, the county organizations at various levels throughout the year is expected to trai

28、n 100 00 rural grassroots cadres, plans to train 1000 village secretary of the village Party branch.(three) actively promote grassroots cadres election work. Under the unified leadership of the party organization, to strengthen grassroots organizations direct work, standardize the election work rule

29、s and procedures, in the designated candidate, open competition to democratically elected branch secretary at the same time, actively and steadily the development of Township, streets and other grassroots organizations in the direct election of the pilot work, on the basis of summarizing the experie

30、nce and gradually expand the scope of the pilot, and gradually formed a set of measures and cadres election system.(four) to strengthen the cadres testing exercise. To study the development of XX city from 2006 to 2008 cadres testing exercise planning. To select outstanding cadres to the central mis

31、sion in Beijing, Shanghai, Guangzhou and other central organs and sending work in developed areas. With the Central Committee the implementation of the western region and ethnic minorities cadres training plan . To carry out the eighth batch of municipal organs attachment cadre management, selection

32、, training work. The outstanding cadres to start the National Development Bank XX branch testing exercise.(five) to strengthen the group construction. The main position to play the role of Youth League cadre education and training as the city, in accordance with the requirements of post training, fu

33、rther curriculum scientifically and rationally, adopt arrangement menu course, basic theory includes group work, focus, hot and difficult issues, to enhance the content and practice; to strengthen the construction of teaching staff, the integration of teachers, establish a quality teacher training t

34、eam, establish and implement course evaluation system; take delivery of training to the countryside, on-site training, and increase the rural grassroots cadres training efforts.Four, efforts to strengthen the work of young talent(a) to tenth XX young 54 medal in recognition of the publicity, and act

35、ively explore the XX youth service. 54 Medal of institutionalization, standardization and socialization mechanism. Give full play to the XX award in recognition of 54 youth medal Association, Youth Award winner in the 54 chapter, investigation activities. Who won the Youth Service medal, dedication

36、to the society to create conditions, build the stage. During the 54, named in recognition of the tenth XX young 54 medal. The association of XX editing of young talent , the exchange of information and communication platform for the XX of outstanding young talents.(two) the establishment of municipa

37、l Party committee of young talent information database. In accordance with the feasible, effective, classification management, implement step by step principle, the establishment of municipal Party committee of youth talent database; guiding organizations at various levels generally established the

38、young talent database, construction of city, county (directly under the Communist Youth League), grassroots organizations three young talent information database the relevant information collection system, and gradually establish the citys young people, the Communist Youth League youth talent inform

39、ation network, provide information platform for young talent resource development.Five, take effective measures to strengthen the mission management(a) to strengthen the mission management work. Strengthen the dues collection and management, continue to adhere to the dues collection regularly report

40、ing system, the annual comprehensive award in recognition of the tour and the tour one vote veto system audit system. Do statistical work in the group. The group service award in recognition of the advanced units, standardization, promoting group management work institutionalized.(two) to strengthen

41、 the organization of research and information exchange efforts. Grassroots carry out research, efforts to form a number of theoretical results. Make full use of the network carrier, to explore the establishment of electronic group service system, promote the work of Communist Youth League informatio

42、n.Attachment 4:XX municipal Party Committee Propaganda Department of the Communist Youth League work pointsIn 2006, the Communist Youth League propaganda ideological work XX to Deng Xiaoping theory and the important thought of Three Represents as guidance, study and implement the partys sixteen and

43、the spirit of the the fifth Plenary Session of the 16th CPC Central Committee implementation of the eight plenary session of the two committee, the citys cultural work conference, the Propaganda Department of the meeting and the the fourth Plenary Session of the 15th CPC Central Committee permanent

44、mission spirit, closely around 11th Five-Year XX the goal of full implementation of Scientific Outlook on Development, emancipating the mind, seeking truth from facts, keep pace with the times, close to reality, close to life, close to the young, persevere grasp orientation, grasping deepening, gras

45、ping construction innovation, further improve the groups propaganda and ideological work ability, unity To guide the majority of members of the youth to achieve the 11th Five-Year planning tasks, the overall construction of a well-off society, building a socialist harmonious society to make new cont

46、ributions.One, adhere to the Three Represents important thought and Scientific Outlook on Development education to guide the youth, to further strengthen the ideological and political education of youth(a) armed with youth science theory. Unremittingly with Deng Xiaoping theory and the important tho

47、ught of Three Represents armed members of youth education, to promote the study and implement to expand the depth and breadth. To study and implement the important thought of Three Represents with the establishment and implementation of Scientific Outlook on Development combine with the implementati

48、on of the requirements of constructing socialist harmonious society with Scientific Outlook on Development, carry out education as an important part of the theory of armed youth in the new period, strengthen the establishment and implementation of Scientific Outlook on Development education, educate

49、 and guide the youth to fully understand the great significance of establishment and implementation of Scientific Outlook on Development, in-depth understanding of the Scientific Outlook on Development era back The king, the practice foundation, basic connotation, historical status, spirit and pract

50、ice requirements, a profound understanding of Scientific Outlook on Development with Marxism Leninism, Mao Zedong thought, inheriting and developing relationship between Deng Xiaoping theory and the important thought of Three Represents, to help young people establish and consciously practice Scient

51、ific Outlook on Development. Persist in learning, grasping the backbone, grasp the practice, grasp the opportunity. Catch club, effective way to grasp the network, with the group of cadres, young students and young backbone fronts as the focus, to promote the work of the armed youth theory to develo

52、p in depth, to help the youth continue to firm ideals and beliefs, to build a powerful spiritual pillar. To carry out the study and implementation of the partys sixteen session of the five Eight plenary session of the two plenary session of the Central Committee and the party spirit, to the citys Yo

53、uth League members thinking into the spirit of the meeting, to achieve the goal of national consciousness and XX economic and social development in 11th Five-Year period. Contribute to help and guide the youth to a profound understanding of the significance and main task of building a socialist harm

54、onious society, actively join the construction of socialist harmonious society.(two) to strengthen the ideological and moral construction of teenagers. Thoroughly implement the central spirit of the document No. 8, No. 16 and the program for Improving Civic Morality to minors and students as focus g

55、roups, to strengthen and improve the ideological and moral construction of minors and the ideological and political education of college students. Make full use of the spirit and the spirit of the Three Gorges migrants Hongyan XX unique the use of educational resources, school, into the team, the le

56、ague, to join the party, adult occasions, extensive Hongyan spirit generation theme education activities. Use of holidays and leisure time, youth organizations three rural areas, four communities, four and moral practice, guide the youth Youth to enhance national pride, self-esteem and self-confiden

57、ce, to establish the trend of the times and adapt to the trend of thinking, value orientation and behavior.(three) innovative ways and means of ideological education. Grasp the new trend of the development of the times, the new hot new features and social ideological status of young people, to furth

58、er explore the methods of ideological education using modern technology and communication mode of education make lively and vivid, fully embodies the close to reality, close to life, close to the young principle through the cultivation and selection. Hongyan demonstration group, good boy, Hongyan Ho

59、ngyan Youth and other forms of more scientific use of advanced typical influence and promote youth, and strive to create advocating advanced, learning advanced, striving to advance a good atmosphere.Two, in order to forge ahead with the motherland, and XX with the development as its theme, guide the

60、 youth to build a common ideological basis for the construction of a socialist harmonious society(a) grasp the theme of the purpose of the activity. The go ahead with the motherland in the youth, and XX with the development of theme educational activities. Vigorously promote patriotism as the core o

61、f the national spirit and reform and innovation as the core spirit of the times, the combination of youth with common ideals and beliefs, with great achievements in socialist modernization the motivation of youth, the youth to enhance self-confidence, sense of mission and responsibility to educate a

62、nd guide the youth to personal pursuit into the common pursuit of all people, their personal struggle into the great practice of building socialism China characteristics, further firmly follow the party China characteristics The confidence and determination of the socialist road, and build the commo

63、n ideological foundation of the young people to build a socialist harmonious society.(two) rich theme activities. By carrying out the two generation dialogue , in my eyes, the charm of XX situation and policy through activities such as lectures, report, seminars, theatrical performances, mass cultur

64、al activities, to help young people understand Chinas reform and opening up the extraordinary journey and brilliant achievements achieved fruitful results, to understand the citys economic and social development since the new XX, so that young people understand, love the new XX, and then to the cons

65、truction of the new XX, a firm with the party on the road to socialism with China characteristics of faith; make full use of the 54, 61, National Day and the commemoration of the 85 anniversary of the founding of the red In the 70 anniversary of the victory of the long march and other major activities, the favorable opportunity of majo