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1、Unit 1Lead-inBusiness is a key activity of the culture of any society,enabling people to serve the needs of each other freely.Making profit is a good sign that business is running well,at the same time,business ethic is necessary both for the corporate success and a positive corporate image.Ethical

2、business behavior also covers supporting peoples rights as consumers.After studying this unit,you will be able to:Understand the relationship between business and society.Discuss issues concerning business ethics.Know how to protect yourself as a consumer.Text A Social Responsibility1.Social Respons

3、ibility2.Developments in Social Responsibility3.Social Responsibility Today4.Other opinions towards social ResponsibilityWhat is social responsibility?Social responsibility is the idea that firms have obligations to society beyond their economic obligations to owners or stockholders and also those p

4、rescribed by law or contract.Social ResponsibilityIn general,a business has two main responsibilities.1.to obey the law.2.to earn profits to continue operations,pay employees,and provide a return to owners and stockholders.Social ResponsibilityTo behave in a socially responsible way,managers must be

5、 ware of how their actions influence the environment.Social ResponsibilitySocial ResponsibilityDevelopments in Social Responsibility Government regulation in the early 1900s was minimal.Most consumers believed that competition and general market activity would correct the abuses of the marketplace.D

6、evelopments in Social Responsibility From 1920 to 1950,businesses used aggressive sales methods to expand their profits.They believed that the best ways to inform consumers about products were personal selling and advertising.As the marketplace became increasingly competitive,the Congress passed law

7、s to reduce the monopolistic tendencies of big business and forced companies to provide social services to individuals.Social ResponsibilitySocial ResponsibilitySocial Responsibility Today By the early 1950s,finding that the key to increasing sales is to produce things that people want and need,busi

8、nesses planned products to meet customers needs.Social ResponsibilitySocial Responsibility TodaySociety expresses what it does not want in several ways.1.Lawmakers and regulatory groups attempt to prohibit and control undesired business practices.2.A wide variety of laws and guidelines relate to pro

9、duct safety,warranties,packaging,labeling,advertising,personal selling,and pricing,not to mention competitive and environmental issues.3.special-interest groups pressure business to achieve desired performance standards or to change certain ongoing activities.Social ResponsibilitySocial Responsibili

10、ty Today To be successful,a business must determine what customers,employees,government regulators,and competitors,as well as society in general,want or expect in terms of social responsibility.Social Responsibility An expanded view of social responsibility regards organizations as having a corporat

11、e social consciousness.As part of being responsible,the interests of the corporation are balanced against its accountability for the effect of its actions upon society,the environment,and other interested parties.A company with a strong corporate social consciousness would be:profitable pay high wag

12、es attract high-quality job candidates be admired by the general public and the governmentSocial ResponsibilityOther opinions towards social ResponsibilitySocial Responsibility Most companies today consider the implementation of social responsible actions a cost of doing business.A Wal-Mart senior e

13、xecutive says,“The watchword for all our people is Do what is right.Thats what we really preach and teach,and we want”.Two of Wal-Marts merchandising decisions were to sell:1.hunting rifles,but not handguns 2.tabloid newspapers like the National Enquirer,but not adult magazines like PenthouseOther o

14、pinions towards social Responsibility1.Business Ethics2.Responsibility of Business in Society3.The Concept of the Pyramid of Social Responsibility4.Ethical Decision-Making5.Ethical LeadershipText B Four Broad Themes of Business Ethics6.Corporate GovernanceBusiness EthicsEthics is the study of morals

15、 and moral choices.It focuses on standards,rules,and codes of conduct that govern the behavior of individuals and groups.Four Broad Themes of Business EthicsFour Broad Themes of Business EthicsResponsibility of Business in SocietyBusiness and society are interdependent.Society depends on business fo

16、r wealth creation while business depends on society for an environment wherein it can meet its duty to create wealth.The Concept of the Pyramid of Social Responsibility At the bottom of the pyramid is the expectation that businesses create employment and wealth.At the next level,businesses are also

17、expected to obey the law and minimize any social problems that appeared in running their business.Finally,if business is successful,society expects business to give back.Four Broad Themes of Business EthicsMaking ethical decisions can be difficult.We make most of them in a world of economic,professi

18、onal and social pressures.Four Broad Themes of Business EthicsEthical Decision-MakingEthical decision-making requires more than a belief in the importance of ethics.It also requires ethical sensitivity to implications of choices,the ability to evaluate complex,ambiguous and incomplete facts,and the

19、skill to make ethical decisions effectively.Four Broad Themes of Business EthicsEthical Decision-MakingEthical LeadershipWithout ethical leadership,rewards and promotions for ethical behavior,and a lack of training and attention to developing a strong ethical culture can lead to corruption and the t

20、ype of news stories we have seen so much of lately.Four Broad Themes of Business EthicsEthical LeadershipLeaders and managers in the organization must establish values and train employees to understand those values as they relate to operating within the organization and as a representative of that o

21、rganization.Four Broad Themes of Business EthicsEthical LeadershipParticular features of formal ethics programs,such as appointment of a responsible senior executive and implementation of codes of conduct,training programs,reporting systems,and disciplinary systems,should be considered in business e

22、thics education programs.Four Broad Themes of Business EthicsCorporate Governance Corporate governance refers to formal systems of accountability,oversight and control.Knowing the principles and practices of sound,responsible corporate governance can be an important deterrent to unethical behavior.F

23、our Broad Themes of Business EthicsBusiness programs should address topics such as the following:shareholder rights and stakeholder participation level executive compensation,CEO selection and termination processes board of director composition,structure&CEO role in board decisions auditing,control

24、systems and risk management integrity of financial reporting compliance with corporate governance reformFour Broad Themes of Business EthicsCorporate Governance 1.What is Consumerism?2.Consumerism4.The Right to Be Informed5.The Right to Choose3.The Right to SafetyText C Consumerism6.The Right to Be

25、HeardWhat is Consumerism?Listening SkillThe activities undertaken by independent individuals,groups,and organizations to protect their rights as consumers are known asconsumerism.ConsumerismThese four rights are the basis of the consumer legislation over the last three decades.1.The right to safety

26、2.The right to be informed 3.The right to choose 4.The right to be heard Listening SkillConsumerismConsumerismThe Right to Safety The right to safety means that a product must be safe for its intended use,must include thorough and explicit directions for use and must have been properly tested to ens

27、ure reliability and quality.To ensure product safety,business must not sell anything that could result in personal injury or harm to consumers.Defective or dangerous products erode public confidence in the ability of business to serve society.Listening SkillConsumerismListening SkillConsumerismThe R

28、ight to Be Informed The right to be informed gives consumers the freedom to review complete information about a product before they buy.This means that detailed information about ingredients and instructions for use are to be printed on labels and packages.The right to be informed also applies to se

29、rvices.The true cost of borrowing money and repayment terms,for example,must be clearly stated in a contract.The Right to ChooseListening SkillConsumerism The right to choose ensures that consumers have access to a variety of products and services at competitive prices.The assurance of both satisfac

30、tory quality and service at a fair price is also a part of the consumers right to choose.The right to choose means that competition is free to flourish.No company becomes so dominant that it limits consumers opportunities to find new,improved products.Listening SkillConsumerismThe Right to Be Heard

31、The right to be heard assures consumers that their interests will receive full consideration when the government formulates policy.It also assures the fair treatment of consumers who voice their complaints about a purchased product.Listening SkillConsumerismThe Right to Be Heard In addition,many tra

32、de groups have been organized to process grievances so that consumers can appeal beyond a company if they are unable to resolve a problem with the manufacturer or provider of a service.Most businesses realize that one highly dissatisfied,vocal customer can have a widespread,negative impact or reputation.大连理工大学电子音像出版社http:/演讲完毕，谢谢观看！