GoodBusinessLetter服装专业英语.ppt

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1、 1 Chapter 7 Good Business Letter Contents 7.1 Introduction 7.2 Envelope 7.3 The Parts of Business Letters 7.4 Model Letters 7.5 E-mail 2 7.1 Introduction attractive business letter profit business opportunities. writing guideline of good business letter in clothing industry. Be clear, brief and bus

2、inesslike; Dont write confused, overlong or pointless letter; Be polite, friendly and informal; Write to communicate; Write concise and purposeful letter. 3 7.2 Envelope 7.2.1 Envelope Pattern letterhead quality tastes inside address same style S t a m p E n v e l ope P a t t e r n R e t ur n A ddr

3、e s s : P ol o C o. L t d. 36, O xf or d S t . L ondon, W , 5 E ngl a nd V I A A I R M A I L T o: M e r c ha ndi s e G r oup 26 C a l i f or ni a A ve nue S e a t t l e , W A 6288 A t t e nt i on of M r . S m i t h U S A 4 7.2.2 Envelope Remark remark words Air Mail, Printed Matter, Express, Registe

4、red, etc. By Courtesy of Mr.or By Favors of Missetc. Attention of Mr. or Recommending Mr.etc. 5 Lecturing Exercises 1. Write out some special notes of envelope. 2. Give an example of illustrated envelope. 6 7.3 The Parts of Business Letters 7.3.1 Letter Pattern international business letters definit

5、e sequence convenient standard pattern. 7 F u l l B l oc k S t y l e L E T T E R H E A D R e f e r e nc e N um be r D a t e I ns i de N a m e Tabulate all the relevant details about product. End with a friendly message. 25 C a s e I : C on f i r m i n g a P u r c h a s e 7 M a r c h 2003 M r . M i c

6、 ha e l C ha n 82 C ha ngi R oa d S i nga por e D e a r M r . C ha n, A s a r e s ul t of our r e c e nt e xc ha nge of e - m a i l , w e w i s h t o c onf i r m ou r m e r c ha ndi s e f r om you of 15000 pi e c e s pa nt s . T he f ol l ow i ng t e r m s a nd c ondi t i ons w i l l a ppl y . 1. 1.

7、 1. 1 U ni t P r i c e : F O B U S $ 20 pe r pi e c e . 1. 1. 1. 2 T ot a l A m ount : F O B U S $ 300000 1. 1. 1. 3 P a c ki ng: I ndi vi dua l P ol y - ba g f or e a c h pa nt s 1. 1. 1. 4 P a ym e nt : B y c onf i r m e d a nd i r r e v oc a bl e l e t t e r of c r e di t i n you f a vor , pa ya

8、bl e by dr a f t a t s i ght . W e a r e pl e a s e d t ha t t hi s f i r s t t r a n s a c t i on w i t h your c om pa ny ha s c om e t o a s u c c e s s f ul c onc l us i on. W e l ook f or w a r d t o a c ont i nui ng a nd m ut ua l l y be ne f i c i a l t r a de be t w e e n our c om pa ni e s .

9、 Y our s S i nc e r e l y , S t a r G a r m e nt L t d. M a r y R o b e r t M a r y R obe r t s M e r c ha ndi s e r 26 C a s e I I : A dj u s t i n g a D e l i v e r y D a t e 8 S e pt e m be r 200 3 M r s . J ul i a A nt - K i ds I nc . 8 H i gh R oa d C l a pha m UK D e a r M r s . J ul i a W e r

10、 e f e r t o you r or de r on A nt - 686 f or 100 0 pi e c e s 100 % c ot t on m e n s s hi r t . O w i ng t o pr obl e m s a t t he por t , w e w i l l not be a bl e t o m e e t t he a gr e e d de l i ve r y da t e of 20 O c t obe r . W e a r e doi ng e ve r yt hi ng pos s i bl e t o s hi p you r o

11、r de r but t he c ont r a c t e d da t e ha s no w be c om e unr e a l i s t i c . W e be l i e v e , how e ve r , t ha t w e w i l l be a b l e t o m e e t a 25 O c t obe r de l i ve r y de a d l i ne . W e a pol og i z e f or t he i nc onv e n i e nc e , but t he de l a y i s due t o c i r c um s

12、t a nc e s be yon d our c ont r ol . Y our s f a i t hf ul l y , R yki e l F a s hi on L t d. T K K o n g T K K ong E xpo r t M a na ge r 27 Lecturing Exercises 1. Write a payment letter by your suggestion. 2. Write a shipment letter by your suggestion. 28 7.4.4 Complaint Letters selling goods enter

13、prises handle 29 C a s e I : D e l a y i n g C om pl a i n t 16 A ugus t 2003 M i s s H e l ga B ond J a c k G a r m e nt L t d. 18 D or a do D r i ve D a l l a s T e xa s U S A D e a r M i s s , W e a r e s ur pr i s e d t ha t ou r o r de r of t he M a r c h 18 f or m e n s s hi r t s ha s not ye

14、t c om e t o ha nd. O ur c us t om e r s a r e w r i t i ng t o us e ve r y da y , a s ki ng f or a n e xpl a n a t i on, be c a us e t he y a r e ur ge nt l y r e qu i r i ng t he s h i r t s . I f you va l ue your t r a de w i t h us , pl e a s e s e nd m e n s s hi r t s t o us i m m e di a t e l

15、 y , a nd n ot i f y us by phone or e - m a i l i f . Y our s f a i t hf ul l y , R yki e l F a s hi on L t d. R o y C h e R oy C he S e ni or M e r c ha ndi s e r 30 C a s e I I : C om pl a i n t a bou t Q u a l i t y 16 M a y 200 3 B a ndy F a s hi on I nc . 1 12 B uki t T i m a h S t r e e t S i

16、ga p or e D e a r S i r s , W e dul y r e c e i ve d 180 doz e ns o f 100 % c ot t on pa nt s you s e nt us , but r e gr e t f i ndi ng on e xa m i na t i on t ha t 6 doz e n of t he m w e r e poo r qua l i t y , be i ng m a t e r i a l de f e c t s or m a nuf a c t ur i ng pr obl e m s . W e w oul

17、d be gl a d i f you w i l l l ook i nt o t he m a t t e r , a nd l e t u s kno w w ha t you pr opo s e t o do. Y our s S i nc e r e l y , P ol o F a s hi on L t d. M a y L i M a y L i M e r c ha ndi s e r 1 我们按时收到贵公 司发出的 180 打 100 % 全棉裤子，但 是经过检测后遗憾 地发现其中 6 打裤 子存在品质差、面 料瑕疵或工艺疵点 等问题。 31 C a s e I II :

18、 A n s w e r i n g a C om pl a i n t 16 M a y 200 3 P ol o F a s hi on L t d. 87 J a l a n A r na p K ua l a L um pur M a l a ys i a D e a r S i r s , A de a l e r i n H ong K ong s ol d $25 0 w or t h of P ol o s hi r t s i n t hr e e da y s . T hi s oug ht t o a ns w e r you r c om pl a i nt t ha

19、t our s hi r t s don t s e l l . W e a r e e nc l os i ng a c opy of t ha t de a l e r s l e t t e r t o s ho w you , t oo, c a n r e a l l y m a ke m one y t hr oug h s e l l i ng R yki e l br a nd s hi r t s . Y our s ve r y t r ul y , R yki e l F a s hi on L t d. E l s a L i E l s a L i M e r c h

20、a ndi s e r 香港的一家经 销商在短短三 天内共卖出价 值 250 美元的 樽领衬衫。这 可以回答你关 于我们的衬衫 不好销的抱怨 吧。 32 Lecturing Exercises 1. List the characteristics of a sales letter. 2. Write a sales letter of garment products by your suggestion. 33 7.5 E-mail Understanding of article Rapid expansion Internet Network Short message Clothi

21、ng industries Electronic messages Company Computer network 34 7.5.1 E-mail Element To E-mail address Username Character Domain Subject statement incoming mail identify messages 35 Cc business communication carbon copy Body Text full text appropriate greeting appropriate close. Attached File attach w

22、ord documents program files pictures Enc. business letter 36 7.5.2 Case Study Summary Writing guidelines Keep one subject per message, and dont cover various issues in a single e-mail. Use a descriptive subject heading. Keep messages short and to the point, and write short sentences. Use bulleted li

23、sts to break up complicated texts. Quote from the original e-mail if required and target dates. Conclude your message with actions required and target dates. 37 Case I: Participation for S ales P resentation Date: 10 th December , 200 4 To: From: jamesgranford.co.uk Subject: Participation for S ales

24、 P resentation Dear Sir , Thank s for you r imp res siv e sal es pre sen ta tion abo ut leisure wear on 15 th May . It was ver y inf orm ati ve and we obtain ed lot s of new buyers . In the meeting of management board, w e have discussed your proposals very thoroughly. Unfortunately, after consideri

25、ng our fin anc ial sit uat ion and mar ket situa tio n, we dec ide d not to participate in this sales presentation. Ove r the nex t few mon ths , we wil l be sli mmi ng dow n our operations to compensate for the downturn in trad ing and market . Whe n the eco nom y pic ks up, we sha ll cer tai nly b

26、e interested in talking t o you r company gain. In any eve nt, ple ase con tac t wit h us during six mon ths , whe n we might be interested in talking about further matters. Thank s for your time and effort s . Yours faithfully , Bandy Liu Merchandising Manager Rykiel Fashion company 在接下来 几个月 内，我们需紧

27、缩 业务开销以补偿 贸易与市场销售 额的下降。当经 济变好时，我们 一定有兴趣与你 们公司再谈相关 事宜。 38 Cas e II: Announcing a Price Increase Date: Tuesday , August 2 0 , 200 4 20:11:48 To: ivan Cc: james163. com From: Alexwinpap.co.uk Subject: Announcing a Price Increase Dear Sir, We enclose our new catalogue and price list. The revised prices

28、will apply from 1 September 2004. You will be aware that inflation is affecting the whole clothing industry . W e have been affected like everyone else and some price about woven collection increases have been unavoidable. We have not, however, increased our prices across the board. In many cases, t

29、here is a small price increase, but in others, none at all. We can assure you that the quality of our product has been maintained at a high standard. W e l ook f or w a r d t o r e c e i vi ng your or de r s . Yours faithfully , Alex Wang Merchandising Manager Polo Trading Ltd. E n c . ： P r odu c t

30、 C at al ogu e an d P r i c e L i s t 由于通货膨胀影 响整个服装行 业，连带令机织 系列产品价格上 涨。虽然如此， 我们并未全面提 升价格，调整幅 度也不大。 39 Lecturing Exercises 1. List the contents of e-mail. 2. Write a piece of e-mail in the clothing industry by your suggestion. 40 D a t e : M a y 19 , 200 6 T o: i v a n z x l 126 .c om C c : r a y t o

31、m .c om F r om : m a y 166 g m a i l .c om S u bj e c t : D e t a i l s a bou t c a r t on box f or s t y l e M - 12 D e a r i v a n z x l , P l e a s e f ol l ow s u p t h e de t a i l s a bou t c a r t on s i z e of s t y l e M - 12. T h e d i f f e r e n c e i n t he h a nge r s h o ul d n ot a f

32、 f e c t t he h e i ght o f t he c a r t o n , s o i f w e c h a ng e t o t h e A 4 c a r t o n ( 21 ” *15 ” *15 ” ) , w hi c h i s a bo u t a n i nc h hi gh e r , c a n w e g e t a t l e a s t on e m or e g a r m e n t i n a c a r t on ? I f w e m a ke t hi s c h a ng e , I w o ul d a l s o l i ke

33、t o c h a ng e t h e s t yl e M - 13 t o t h e s a m e A 4 c a r t on . H ow m a n y u n i t s of a M - 13 c a n y ou g e t i n t o a A 4 c a r t on ? P l e a s e c on f i r m y ou r a c c e pt a n c e by r e t u r n . T h a n ks . M a y M e r c h a n di s e r P ol o T r a di n g C om pa n y 3. Writes a returned E-mail according to following messages. 41 Reviewing Business Letter in different situation Write and return the Business E-mail for different situation in clothing industry E-mail for sample approved Others