运营管理-盒马鲜生VS每日优鲜ppt课件

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1、在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确 Why appear 01contentsC O N T E N T SIntroduction and characteristics 02Operational characteristics 03在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 01 Why appear01The simple fresh B2C e-commerce modelthe cost of cold chain logistics

2、is very high.flow cost is very high.it is difficult to cover logistics coststhe loss of goods in the short shelf life of B2C fresh e-commerce can not be effectively controlledthere is a design thinking in the gene-committed to solving the core problem of B2C fresh e-commerce.在整堂课的教学中，刘教师总是让学生带着问题来学习

3、，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 02Introduction and characteristics02Fast delivery:within 3 km of the store,it is delivered to the door in 30 minutes.multifunctional：is a supermarket,a restaurant,and a vegetable marketonly support Alipay payment,do not accept cash,在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有

4、一定的梯度，由浅入深，所提出的问题也很明确Service object First,home users who spend most of the night at home.Second,launch targeted convenience stores or light meals based on office scenarios.Third,on weekends,people who go to the supermarket to take the children out for the user.Fresh“one warehouse store”：hidden a log

5、istics distribution center to support online sales在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确News of in 2018-12-06fresh coconut milk expired 2 months Box horse:is a stolen goods mistaken Recently,some netizens broke the news on Weibo,saying that on December 1st,they bought two Lithai coco

6、nut milk in Box Ma Xiansheng Shanghai Jinqiao Store.After arriving home,they found that the product had expired for more than two months.In this regard,Alibaba official customer service posted a message under the Weibo,it is indeed the responsibility of the,and proposed a ten times compensation prog

7、ram.operation and supply chain process:step 5:returning products back from customers and support for customers who have problems with products在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 03Operational characteristics031.effectiveness:just want to create vaiueThis model also brings huge

8、 costs to the initial investment of Box Horse.According to public reports,Hou Yi has revealed that the cost of opening a store in Box Ma Xiansheng ranges from tens of millions of yuan.The whole system is divided into the front desk and the back office.The user orders and sorts within 10 minutes,and

9、the delivery within 3 kilometers is realized in 20 minutes.2.Warehouse shop integration:It is both a store and a warehouse.在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确4.The power of intelligent technologyThe price is lower than the traditional restaurant more than 10%.These dishes weigh no

10、 less than 480 grams.Zhang Guohong said that We dont chargehe supplier for a penny entry fee,and directly subsidize the savings on the entire chain to the consumer,ensuring that the box will continue to operate in a low-profit situation.3.price advantage perfect combination of big data,Internet and

11、intelligent equipment to achieve optimal matching between people,goods and fields.operation and supply chain process:step 2 sourcing:the relationship between the partners of firm在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E5.Lean manufacturingFresh food

12、is not sold overnight.The sales method of the small package guarantees the use of the ingredients on the same day There is no need to worry about the waste of materials and storage caused by the excessPurchasingconceptlogistics processbusiness process在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问

13、题也很明确01The obtains products or services from the supply market as enterprise resources to ensure the normal operation of the companys production and business activitiesAn or a obtains products or services from the supply market under its own conditions as its own resources,to meet its own needs or t

14、o ensure the normal production and operation activities02在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确suppliersFreshippocustomers1、Transfer the ownership of goods2、Check goods3、Decrease price4、Provide services (packing and shipping)在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的

15、教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确Logistics Management：在整堂课的教学中，刘教师总是

16、让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确Logistics Management：fast在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确reduced the workImprove the efficiency在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确“Distributed picking”在整堂课的教学中，刘教师总是

17、让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确Background of fresh industry 01contentsC O N T E N T SOperation mode 02Procurement 03在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 01 Background of fresh industryMissfresh and Freshippo belong to the first formation,and Missfresh ranks first.China

18、s market has broad prospects在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 02Operation mode 1.Three aspects should be grasped at the same time2.Social membership sediments users在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确PART 03Procurement of Missfresh All category SKU1.14%2.lo

19、w 3.years 在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确Cash in hand 在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E1.Environment analysis There are many excellent quality agricultural products in China,but the traditional sales channels include ma

20、ny wholesalers and distributors.These links lead to high prices for quality agricultural products and lower the quality of the products.Now,what Meiriyouxian need to do is to improve the efficiency of the whole value chain around consumption upgrade.在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题

21、也很明确在此输入标题E N T E R T H E T I T E H E R E2.Threat There is 3 threats in order to achieve the goal in the logistics process of value chain First,cost of cold-chain logistics must minimized.Thats most likely to be competitive factor Second,delivery time too long so that customer satisfaction is may no

22、t high.Last,Shortage of warehousing resources在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E3.Solution Meiriyouxian creates the“stock-keeping unit”mode,establishes a warehousing system of“urban sorting center+community front warehouse”,sets up sorting cent

23、ers in each city,and establishes SKU in business districts and communities according to order density.Each front bin covers a radius of three kilometers.After the goods are put into storage,after the quality control,sorting and processing of the city sorting center,according to the replenishment coe

24、fficient provided by the intelligent replenishment system,the whole chain is transported in cold chain,and the goods are distributed to each SKU.在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E3.Solution The last mile from SKU to customer is also important

25、to promote customer satisfaction To improve it,Meiriouxian The daily guarantee is delivered in one hour after the order is placed.After the system processes the information,the SKU is intelligently allocated.Within this hour,the delivery staff arrives at the SKU to pick up the goods and delivers a c

26、ertain amount of reward.Timeout customers will get the benefit.And he will issue questionnaires regularly to find the problem and solve it accurately to improve customer satisfaction.在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E3.Solution Meiriyouxian se

27、t up unmanned shelves and upgrade big data systems and IoT systems,use this system for intelligent replenishment,intelligent pricing,and reduce the risk of excessive logistics time在整堂课的教学中，刘教师总是让学生带着问题来学习，而问题的设置具有一定的梯度，由浅入深，所提出的问题也很明确在此输入标题E N T E R T H E T I T E H E R E3.Solution It is hard to say

28、how much the SKU can contribute to profitability,but the SKU setting has begun to become a new competition in the retail industry.Ali,Jingdong,SF and so on have all begun.In the future,it may be inevitable that the battle for positions in the front positions will be inevitable.Currently,meiriyouxian has begun active financing for the construction of SKUs.