经贸英语课件cha.ppt

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1、New Foreign Trade and Economic English,Welcome to my class!,任课教师：孙慧 （讲师）,Chapter 2,Unit 2 Trade,Key words,Trade,Part1 Understangding of Trade Trade? International trade? Other trades? Visible trade? Invisible trade?,1.trade:_ of goods and services for money or other goods and services.,1.trade:excha

2、nge of goods and services for money or other goods and services. tradeDomestic trade Foreign trade :direction(按方向) Export Trade Import Trade Transit Trade trading form(按交易形式) Goods Trade (visible trade) Service Trade (invisible trade),2.International Trade(World trade): can be defined as the exchang

3、e of goods and services（商品和劳务） produced in one country with those （商品和服务） produced in_. 世界各个国家（地区）之间商品和劳务的交换活动。,2.International Trade(World trade): can be defined as the exchange of goods and services produced in one country with those produced in another.,3.visible trade : involves the import and e

4、xport of goods and merchandise that can be_. 4.invisible trade : involves the exchange of _or _ between nations.,3.visible trade : involves the import and export of goods and merchandise that can be seen. 4.invisible trade : involves the exchange of services or technologe between nations. invisible

5、tradetourism insurance,5.Other trades(brief meaning) Free Trade : no customs duties Bilateral Trade（双边贸易）: through negotiations to safeguard a healthy and steady development of trade relations seek Transit Trade （过境贸易） : Indirect trade Compensation Trade:（补偿贸易） Barter Trade（易货贸易）,Words & Expressions

6、,货物术语比较 merchandise good commodities ware freight,Merchandise: 正式用词，指商业上销售或商家拥有货物的总称。 Goods: 一般生活或商业用词，指销售或购入的商品。 Commodities: 作“商品”解时系经济学名词，也可指日用品。 Ware: 指上市待卖的商品或货物。多用复数形式。 Freight: 指“货物”时，可与goods互换，美国英语。在英国，freight志指船装货物。,小百科,Useful Express,1.从得知贵公司的名称及地址。 Having obtained/had your name and adress

7、 from 2. 由谁推荐给我们 On the recommended to us by 3. 我们是进口商/出口商的排头。 We are one of the leading importers/exporters of 4.我们是的代表。 We are one of the representative importers/exporters 5. 我们的产品享有很高的信誉。 We are enjoying an excellent reputation.,6. 我们期待你的早日回复。 We are looking forward to your earlier reply/recevin

8、g your reply. 7. 你的早日回复我们将不胜感激！ We would appreciated your early reply.,Establishing Trade Relations,Foreign Trade English Letters,To establish business relations with prospective dealers is the base of starting and developing of business. It is vitally important for both a new dealer and an old one.

9、 But by what means can a businessman secure all the necessary information about a new market and a new customer? Well, he may do so through the following channels or with the help of:,(1) the advertisements in newspapers, from broadcast, TV, and through internet (2) the introduction from his busines

10、s connections (3) the introduction from his subsidiaries or branches, agents abroad (4) the market investigations (5) attendance at the export commodities fairs (6) visit abroad by trade delegations and groups (7) self-introductions or enquiries received from the merchants abroad (8) the banks (9) t

11、he Commercial Counselors Office (10) the chambers of commerce both at home and abroad,In such cases, the writer usually informs his addressee of the following: (1) the source of his information (2) his intention (3) the business scope of his firm (4) the reference as to his firms financial position

12、and integrity,If the writer intends to buy for import, he may also make requests for catalogues, samples, price list, etc. To close the letter, the writer usually expresses his expectation of cooperation and an early reply. This kind of letters should be written cordially, sincerely and courteously.

13、,Writing Practice(1):key words,1. commercial adj. 商业的，商务的 commercial counsellor/kansl(r)/商务参赞/顾问 commerce n. 商业 commerce department 商业部门 2. embassy n. 大使馆 3. dealer n. trader 商人 retail dealer (or retailer) 零售商 wholesale dealer (or: wholesaler) 批发商 deal n. v. 贸易，成交，经营 make (or: do) a deal with. 与做交易

14、deal on credit 信用交易，赊帐买卖,4. light industrial product 轻工业产品 5. competitive adj. 有竞争力的 If your price is competitive, We will place an order with you。 如果你方价格有竞争力的话，我们将向你方发出订单。 6standing 资信情况，信誉，固定的，永久的 standing cost 长期成本，固定成本 standing orders长期定单 standing director常务董事 有关“资信情况”的表达方法还有： credit standing信誉情

15、况 financial standing財金情况 finances 财源，资金情况,Importer Writes to Exporter 进口商给出口商的信,Dear Sirs, We have obtained your address from the Commercial Counselor of your Embassy in London and are now writing to you for the establishment of business relations. We are very well connected with all the major deale

16、rs here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary information regarding your prod

17、ucts for export. Yours faithfully,Writing Practice(2):key words,1specialize in 专门(从事)，专门(经营) We specialize in the import and export of Arts and Crafts我们专门经营工艺品的进出口。 2chemicals n 常用复数，化工产品、化学制品(chemical products) 3enjoy great popularity享有盛誉 类似的表达方法有： The goods are most popular with our customers The

18、goods have commanded a good market The goods are selling fast(or enjoy fast sales)。 The goods are universally acknowledged “畅销品”有如下表达法： ready seller；quick seller；quickselling product 5contact vt 与联系；与接触 contact n 联系；交往 We have been in contact with that firm for nearly two years我们与那家公司有近两年的交往。,Export

19、er Writes to Importer 出口商给进口商的信,Dear Sirs, Your firm has been recommended to US by John Morris & Co., with whom we have done business for many years. We specialize in the exportation of chemical products,which have enjoyed great popularity in world marketWe enclose a copy of our catalogue for your r

20、eference and hope that you would contact us if any item is interesting to you We hope you will give us an early reply Yours faithfully，,练习,敬启者： 我们向你们写信介绍我们自己。我们是中国主要出口商之一，专营瓷器。我们公司历史悠久，声誉卓著。我们经营中国瓷器的出口已经有50多年了。我们相信能使您充分满意。 为证明我们的经营能力和财政资信，经中国银行香港分行的许可，我们把该行作为我们的鉴证人。 我们希望和你们建立起直接贸易关系。 我们非常感谢贵方早日复函。 您真诚的, 外贸网站,（1）请完成练习 （2）下次课讲解第二章中 Establish Business Relations的口语部分和练习,Sophie:13710403080 mail:,Wish you happy every day!,Thank you!,My lovely baby!,Sophie:13710403080 mail:,Thank you!,My lovely baby!,