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1、演讲人：谭文娟,广告英语词法句法特点,广告英语的词汇特点,广告的作用： 1、Information (提供信息) 2、Persuation(争取顾客) 3、Maintenance of Demand(保持需求) 4、Creating Mass Markets(扩大市场) 5、Quality(确保质量) 广告语言要富有感召力，必须大众化、口语化。,广告英语的词汇特点,LOGO,1,2,3,4,人称代词，尤其是第二人称you，your,描述性形容词、副词以及其比较级、最高级,各种名词化形容词,形容词化名词,动词，简单动词为主,广告英语的句式特点,广告英语的句子比较简短，讲求利落有力，忌用长句、复杂
2、句，大量使用省略句(one-word sentence)、祈使句、破折句、简单疑问句。,One man. one engine .one ideal More powerful.More advanced. The vehicles of AMG are,simply,more.,Go green without going slow.,Are we there yet? Its a question thats been asked millions of times. On vacatons,on road trips,on family outings. And its a question that. At Mercedes-Benz,we ask ourselves every day. Are we there yet? Are we there yet? We are, for now.,The finest ingredients, crafted.,有一种时刻，叫等待 有一种时刻，魂牵梦萦 有一种时刻，叫回味 这，就是哈根达斯一刻， 有一种时刻，浓情蜜意 此时此刻，为您开启。,谢谢大家,
广告英语的词法句法特点.ppt
