商务英语写作inquiry.ppt

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1、Chapter 3,Inquiries,（询盘）,Introduction Sample Letters Exercises Patterns and Substitutions,An inquiry is a request for information. In international business the importer may send an inquiry to an exporter, inviting a quotation and or an offer for the goods he wishes to buy or simply asking for some

2、general information about these goods.,Definition of an inquiry:,In a General Inquiry (一般询价), the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a Specific Inquiry（具体询价）, the impo

3、rter points out what products he needs and asks for a quotation or an offer for this item.,Generally speaking, inquiries fall into two categories: a general inquiry and a specific inquiry.,1. State the source of the information and make a self-introduction at the beginning of the letter. 2. State th

4、e purpose of writing the letter. For example, the writer may explain to the recipient what he wants, give a description or specification of the goods he requires or express his willingness to enter into business relations with the recipient, etc. 3. End the letter by expressing the expectation for a

5、n early reply.,The following structure may be referred to in writing an inquiry:,inquiry (enquiry) n. 询盘，询价 make (or: send, give, fax) sb. an inquiry for sth. 向某人询购某种商品 We thank you for your inquiry for sunflower seeds. 我们感谢你方有关葵花籽的询盘。 Upon receipt of your specific inquiry, we shall send you our quo

6、tations and samples. 一收到你方具体询盘，我方立即给你方寄出我方的报价及样品。 At present, there are large inquiries for our “Cool” Brand Air Conditioners in our market. 目前，我们市场有大量对我“凉爽”牌空调的询盘。,inquire v. 询价，询购，询问 inquire about/for sth. 询购某种商品， 对询价 Thank you for your letter of September 1 inquiring for 3,000 mts Northeast Rice.

7、 感谢你方九月一日询购三千公吨东北大米的来信。 The ladies pyjamas you are inquiring for are now out of stock. 你方询价的女士睡衣现已脱销。 We are inquiring about the supply of sugar and coffee. 我方正在询购糖和咖啡和货源。,be interested in 对（某商品）有兴趣，常用以表示有意购买某种商品，是打算购买某种商品的初步表示。 They have customers who are interested in your six designs of Ornamenta

8、l Cloth. 他们有客户对你方六种图样的装饰布感兴趣。 我们对进口中国丝绸领带感兴趣。 We are interested in the import of Chinese silk neckties. be interested to do sth. 对做某事感兴趣 They are interested to export Hand-Embroidered Silk Scarf. 他们对出口手绣丝围巾感兴趣。,interest n. 兴趣 We have/take/feel no interest in the terms of payment on D/A basis. 我们不想用承

9、兑交单的付款方式。 interest v. 使感兴趣 The garments on display at the fair were attractive; especially their fashionable styles interested the visitors very much. 交易会上展出的服装很吸引人，特别是时尚的款式令参观者非常感兴趣。,quote v. 报价 （quotation n.） quote sb. a price for (or: on) sth. 报给某人某种商品的价格 请为我们报个人电脑的最低价。 Please quote us your lowes

10、t prices for personal computers. We quoted this article at US$278 per case. 我们对这种商品的报价为每箱二百七十八美元。 Would you please quote us your best price FOB Dalian for (or: on) 1,000 pieces of leather jacket. 请为我们报一千件皮夹克的最优惠的大连船上交货价（离岸价）。,market n. 市场，行市 come to the market 上市 find a good (poor) market 畅销（滞销） in

11、the market for 要购买 They are in the market for table-cloth and pillowcases. 他们要购买桌布和枕头套。 Please keep us informed of the supply and demand position in your market. 请随时告知我们你处市场的供求状况。 The market is strengthening. 行情在上涨。,market v. 推销，销售，在市场上出售 There is no difficulty in marketing these traditional product

12、s in the Southeast Asian market. 在东南亚市场推销这些传统产品不会有困难。 In order to meet your needs in marketing, we take this opportunity to recommend “ Good Luck” Brand Electric Fans. 为满足你方销售需求，我方借此机会向你方推荐“好运”牌电风扇。 marketable adj. 适销对路的，可销的 The goods are not marketable in our area at the price you quoted. 按你方报价，这种产

13、品在我们地区没有销路。,place v. 发出，置于，售出 If the quality of your goods is good and the price is acceptable to us, we will place a large order with you . 如你方产品质量好，价格可接受，我们将与你方大量订货。 We regret that our customers have placed their orders elsewhere. 很遗憾我方的客户在其他地方已经订货了。,order n. 订单 place (or: make, send) an order (wi

14、th sb.) for sth. （向某人）订购某项货物 If your price is in line, we will send you an order for 1,000 sets. 如果你方价格与市价相符，我方将订购1000台。 Please see to it that the order is shipped within the stipulated time. 请务确保此订单在规定的时间内装运。 order v. 订购，订（货） If you allow us 5% discount, we will order 5,000 dozen. 如果你方给予5%的折扣，我方将订购

15、5000打。,Can you supply the goods from stock if we order immediately? 如果我方立即订货，你方能有现货供应吗？ in order 整齐无误，妥当 Would you please sign and return one copy for our file if you find everything in order? 如果你方觉得一切妥当能否签署且返回一份供我方存档？ in good (bad) order 情况良好（不好） The goods have arrived in good order. 这些货已经完好无损地抵达了。

16、,discount n. 折扣，折价，贴现 allow (give, make, grant)% discount off (on) the prices of the goods 按货价给予%的折扣 They make a 20% discount for cash payment. 现金付款，他们予以八折优待。 at a discount 低于正常价格，打折扣（货物无销路） The products are selling at a discount. 该产品正在折价销售。,competitive adj. 有竞争力的 competitive price 有竞争力的价格 competiti

17、ve power/edge 竞争能力 compete vi. 竞争 We have to compete with a lot of suppliers for European market. 我们要与很多供货商竞争欧洲市场。 competition n. 竞争 Those who can make their goods fit for customers needs will survive in the competition. 那些产品适合消费者需要的企业才能在竞争中生存。,competitor n. 竞争者，竞争对手 The superior quality, attractive

18、 design and favorable price of their products will enable them to defeat the competitors. 他们产品的优良质量，诱人的设计，合理的价格将使他们击败竞争对手。,refer v. （to）谈到，谈及，参考；提交；参阅 refer sth. to sb. 把提交给/委托给 They are going to refer this matter to the committee. 他们打算把这件事情提交到委员会去处理。 refer （sb.）to sb./sth. for sth. (让某人)向某人打听（查询）某事

19、 We refer you to our letter of October 1 for further information. 有关具体事宜，请你方参阅我们10月1日的信函。 If you want to know his telephone number, you may refer to the telephone directory. 如果你想知道他的电话号码，你可以查电话簿。 They referred their successful cooperation to their mutual efforts. 他们将其成功的合作归功于双方共同的努力。,reference n. 谈到

20、，谈及；参考；查询 Reference is made to your letter of May 5. 兹提及你方5月5日的来信。 A copy of our feasibility study report will be sent to you for your reference. 我们将寄送一份可行性研究报告供你方参考。 with (in) reference to 关于 With reference to our credit standing, please contact our banker for information. 关于我方的信誉状况，请向我方银行咨询。,conta

21、ct v.t. 与联系，与接洽（和approach同义，但被动语态用approach较多）。 请与我方在贵国的销售代表联系。 Please contact (approach) our sales representative in your country. contact n. 联系，交往 We have been in contact with that company for nearly two years. 我们与那家公司有近两年的交往。,available adj. 可利用的，可供应的，可得到的（做定语时前置后置均可，后置较为常用）。 供出口的商品 commodities ava

22、ilable for export not available 缺货 The only opportunity available now is the Harbin Fair. 目前唯一的机会就是哈尔滨交易会。 We are sending you under cover a catalog covering the goods available at present. 随函附上一份我方目前可供货的目录单。,敬启者： 我们参观了贵方6月份在北京举行的国际技术博览会的展台，我们对贵方IBM-CPU80586个人电脑的展示很感兴趣。贵方展示的电脑最适合我方市场。在我国我们是电子产品的批发商。贵

23、方能否寄给我们包括功能及必要软件在内的详细资料？ 请贵方报到烟台的最低价，并说明支付方式和采购量不少于500台所允许的折扣。 如贵方报价具有竞争力，运货日期可以接受，我方打算从贵方大量订货，并且及时开立以贵方为受益人的信用证。关于我方资金情况，业务能力和信誉，请查询我们的银行，中国银行。 盼收到贵方有利的答复。 谨上 烟台电子进口有限公司,Sample Letter ,敬启者： 我方有客户对你方“天鹅“牌毛巾感兴趣且让我方与你方联系报价和现可供出口的产品的样品。请报你方货号AK-18的30，000打成本加运费的纽约最低价，指出可能最早装运时间及支付条件。 顺告你方，这里类似产品的竞争力非常激烈

24、。务请保证你方价格与现在市价相一致，这样使我们能够为你方争取更多订单。 盼尽快收到回信。 谨上 温哥华纺织品公司,Sample Letter ,Sample Letter ,从贵方刊发在5月2日的商务世界上的广告里，敬悉贵公司生产各类手工制人造皮革手套。本地区对中等价格的高品质手套向有稳定的需求。请惠寄贵公司的手套目录一份，详述有关价目与付款条件。希望贵公司顺带惠赐样品。 静候佳音。,敬启者：,谨上,Dear Sirs, We visited your stand at the International Technology Exhibition held in Beijing in Jun

25、e, and we were very interested in your display of your IBM-CPU80586 PCs. The computers you showed would be most suitable for our market. We are wholesaler of electronic products in our country. Would you please send us details of your computers including the functions and the necessary software? Sta

26、te the source of his information and make a brief introduction of his business scope Please quote us your lowest price, CIF Yantai, stating terms of payment and discount you would allow on purchase of quantities not less than 500 sets. Inquire about the price, terms of payment and so on,Sample Lette

27、r ,Should your price be found competitive and delivery date acceptable, we intend to place a large order with you and open L/C in your favor in time. As for our financial standing（财务状况）, business capacity（业务能力） and character（信誉） please refer to our bankers, Bank of China. Inform the recipient of his

28、 intention to place orders and show the reference to his credit standing We are looking forward to receiving your favorable reply. Express the hope for a favorable reply Yours faithfully, YANTAI ELECTRONICS IMP. & EXP. CO. LTD.,Dear Sirs, We have customers who are interested in your “Swan” Brand Tow

29、els and ask us to contact you for quotations and samples of the goods available for export now. We would like you to quote us your lowest price CIF Ottawa for 30,000 dozen of Art. No. AK-18, indicating the earliest possible date of shipment and your payment terms. Ask for information as to price, sa

30、mples of the goods, the date of shipment and the terms of payment,Sample Letter ,For your information, competition from similar makes（产品种类、款式、牌子） is very keen here. Please see to it that your price is quite in line with the prevailing market so as to enable us to obtain more orders for you. Suggest

31、the recipient to quote the lowest price We look forward to hearing from you by return (of post)（回信）. Express the expectation for an early reply Yours faithfully, VANCOUVER TEXTILES CORP.,Dear Sirs, We learn from your ad in the May 2nd issue of Business World that you are producing hand-made gloves i

32、n a variety of artificial leathers. There is a steady demand here for gloves of high quality at moderate prices. State the source of his information and inform the recipient of the demand for his products Will you please send me a copy of your glove catalogue, with details of your prices and terms o

33、f payment. We should find it most helpful if you could also supply samples of these gloves. Ask the recipient for information about the prices, terms of payment and samples We are waiting for your early reply. Express his expectation for an early reply Yours faithfully,Sample Letter ,Patterns and Su

34、bstitutions,1. We visited your stand at the Canton Fair and are now writing you to inquire about your silk neckties.,我们参观了你方设在广交会上的展位，现特致函向你方询问有关丝制领带的情况。,Useful Expressions,Canton Fair: Chinas (Spring / Autumn) Export Commodities Fair 广交会：中国（春季/秋季）出口商品交易会,Patterns and Substitutions,2. We are interes

35、ted in / in the market for / potential buyers of / considering buying / ready to purchase your mens shirts displayed in your showroom.,我们对你方货品展览室里陈列的男式衬衫很感兴趣。,Patterns and Substitutions,3. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full d

36、etails of your commodities.,我们对贵方在最新一期中国对外贸易上所刊登的广告很感兴趣，并希望得知该商品的详细情况。,Patterns and Substitutions,4. Please send us five copies of your latest catalogues at your earliest convenience.,请尽早寄来最新目录5份。,Patterns and Substitutions,5. Perhaps at the same time you could quote us your lowest / best / prevaili

37、ng / competitive prices for the above-mentioned goods.,也许与此同时你方能报给我们上述商品的最低价。,Patterns and Substitutions,6. We would also like to know your terms of payment.,我们还想了解你方的支付条件。,Patterns and Substitutions,7. Your products are of great interest to one of our clients in Tianjin, who wishes to have your quo

38、tations / samples / price-list / illustrated catalogues for the items specified below.,我们一位天津的客户对你方的产品很感兴趣，并盼按下列项目报价。,Patterns and Substitutions,8. If terms and delivery date are satisfactory, we should expect to place regular / trial / large / considerable / substantial orders with you.,如果交易条件和交货日期合意的话，相信我们会定期向你方订货。,Patterns and Substitutions,9. Please advise if you are able to offer / provide / supply / furnish this product and include lead time, packaging and price FOB China port and CIF Chicago.,请告知你方是否能供应这种商品，包括订货与交货之间的时间、包装、FOB中国港口和CIF芝加哥的价格。,