客户咨询会议报告

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1、客户咨询会议报告Customer Advisory Session Report客户名称 Client Name 年 月 日Day,Month,YearBusiness Performance Improvement Program2.7 Customer Advisory Session Report报告摘要Executive Summary详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised

2、 at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CASIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report报告摘要Executive Summary详述在客户咨询会议上提到的主要问题 Detail the major issues that

3、 were raised at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CAS详述在客户咨询会议上提到的主要问题 Detail the major issues that were raised at the CASIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory

4、Session Report导言Introduction本报告详述了在日期举行的客户咨询会议上提出的问题。This Customer Advisory Report details the significant issues raised as a result of the session held on date数量家客户参加了此次会议Number customers attended本次会议已经录音，有磁带可用。The session was audio-taped and these tapes are availableIFC-CPDFBusiness Performance Im

5、provement Program2.7 Customer Advisory Session Report导言Introduction本次会议的目的在于从有价值的客户那里听取建设性意见，以便明确公司可以从哪些地方来提高业绩。The purpose of the session was to seek constructive feedback from valued customers in order to identify how the business can improve its performanceIFC-CPDFBusiness Performance Improvement

6、 Program2.7 Customer Advisory Session Report导言Introduction会议中讨论了以下内容：The following areas were discussed:-产品与服务 Products and Services;-客户服务 Customer Service;-竞争 Competition-衣着，形象和制服 Dress Code,Image and Uniforms;and-市场和沟通Marketing and Communication.IFC-CPDFBusiness Performance Improvement Program2.7

7、Customer Advisory Session Report与会人员Attendees Business 公司名称公司名称Name 姓名姓名IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report与会人员Attendees Business 公司公司Name 姓名姓名IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report产品与服务Products and Servic

8、es详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report产品与服务Products and Services详述在该项议程上所提到的主要问题Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Pr

9、ogram2.7 Customer Advisory Session Report行动建议Recommended Action Plan1.对问题的建议 Provide recommendations to address the issues raised2.对问题的建议 Provide recommendations to address the issues raised3.对问题的建议 Provide recommendations to address the issues raised4.对问题的建议 Provide recommendations to address the i

10、ssues raisedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户服务Customer Service详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户服务Customer Service详述在该项议程

11、上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan1.对问题的建议 Provide recommendations to address the issues raised2.对问题的建议 Provide recommendations to address the issues raised3

12、.对问题的建议 Provide recommendations to address the issues raised4.对问题的建议 Provide recommendations to address the issues raisedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report 竞争Competition详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDF

13、Business Performance Improvement Program2.7 Customer Advisory Session Report竞争Competition详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan1.对问题的建议 Provide recommenda

14、tions to address the issues raised2.对问题的建议 Provide recommendations to address the issues raised3.对问题的建议 Provide recommendations to address the issues raised4.对问题的建议 Provide recommendations to address the issues raisedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Repor

15、t竞争Competition与会客户讨论了对竞争对手的看法，并填制了Michael Porter的竞争定位工作表Customers were asked to discuss their perception of the competition and complete a Michael Porter Competitive Positioning Worksheet我们将提供给你客户所填制的工作表Copies of the completed worksheets will be provided to you总的来说，客户将公司名称定位于x 部位(x价,x质)Generally cus

16、tomers positioned Client Name in the x quadrant,(x price,x quality)IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report竞争Competition低低LowHighly Differentiated高度独特性高度独特性高高High高高HighPrice Leader 低价竞争者低价竞争者价格价格Price质量质量Quality客户名称客户名称Client NameLow竞争对手竞争对手Competitor竞争对手竞

17、争对手Competitor将所有可能的定位在图标上显示出来Show all the positionings from the completed worksheetsIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report着装，形象和制服Dress Code,Image and Uniforms详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Perfo

18、rmance Improvement Program2.7 Customer Advisory Session Report着装，形象和制服Dress Code,Image and Uniforms详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan1.对问题的建议 Provide

19、recommendations to address the issues raised2.对问题的建议 Provide recommendations to address the issues raised3.对问题的建议 Provide recommendations to address the issues raised4.对问题的建议 Provide recommendations to address the issues raisedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Ses

20、sion Report市场工作与沟通Marketing and Communication详述在该项议程上所提到的主要问题 Detail the significant issues raised during this segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report市场工作与沟通Marketing and Communication详述在该项议程上所提到的主要问题 Detail the significant issues raised during thi

21、s segmentIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan1.对问题的建议 Provide recommendations to address the issues raised2.对问题的建议 Provide recommendations to address the issues raised3.对问题的建议 Provide recommendations to address the issues rai

22、sed4.对问题的建议 Provide recommendations to address the issues raisedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户认为有价值的事Things Customers Value下面为在与客户名称打交道时，客户认为最有价值的事：The following were identified as the things customers valued most about dealing with Client Name

23、:-列出客户认为有价值的事 List things that are valued;-列出客户认为有价值的事 List things that are valued;-列出客户认为有价值的事 List things that are valued;-列出客户认为有价值的事 List things that are valued;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户认为有价值的事Things Customers Value-列出客户认为有价值的事 List th

24、ings that are valued;-列出客户认为有价值的事 List things that are valued;-列出客户认为有价值的事 List things that are valued;-列出客户认为有价值的事 List things that are valued;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户不喜欢的事Things Customers Dislike以下是在与客户名称打交道的过程中，客户不喜欢的事：The following we

25、re identified as the things customers dislike most about dealing with Client Name:-列出客户不喜欢的事 List things that are disliked-列出客户不喜欢的事 List things that are disliked-列出客户不喜欢的事 List things that are disliked-列出客户不喜欢的事 List things that are dislikedIFC-CPDFBusiness Performance Improvement Program2.7 Custom

26、er Advisory Session Report客户不喜欢的Things Customers Dislike以下是在与客户名称打交道的过程中，客户不喜欢的事：The following were identified as the things customers dislike most about dealing with Client Name:-列出客户不喜欢的事 List things that are disliked-列出客户不喜欢的事 List things that are disliked-列出客户不喜欢的事 List things that are disliked-

27、列出客户不喜欢的事 List things that are dislikedIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan?解决客户不喜欢的方面的建议 Recommendations to address key dislikes;?解决客户不喜欢的方面的建议 Recommendations to address key dislikes;?解决客户不喜欢的方面的建议 Recommendations to addres

28、s key dislikes;?解决客户不喜欢的方面的建议 Recommendations to address key dislikes;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report重要的方面What Is Important客户为影响其做购买决策的各种因素的重要性进行了打分Clients were asked to rank various criteria in the order of importance to them when making the purc

29、hase decision我们将提供给你客户所填写的工作表复印件Copies of the completed worksheets will be provided to youIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report重要的方面What Is Important标准 CRITERIA 平均分AVERAGE SCORE产品质量 Product Quality填入平均分 Enter average score使用方便性 Ease of Use of Product填入平

30、均分 Enter average score与企业打交道的方便度 Ease of Dealing With Business填入平均分 Enter average score管理与财务 Administration and Accounting填入平均分 Enter average score员工的知识 Team Member Knowledge填入平均分 Enter average score员工的关系管理技能 Team Member Relationship Skills填入平均分 Enter average score竞争性价格 Competitiveness of Price填入平均分

31、 Enter average score付款方式 Payment Terms填入平均分 Enter average scoreIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report客户评分情况 How You Rated客户被要求按10分制，为企业上述方面的表现打分Clients were asked to then score your performance in each area out of 10-10分为“不需要做任何改进”，1分为“在此方面需要进行大的改进”With

32、10 being“no improvement could be made”and 1 being“a large improvement is needed”我们将提供给你客户所填表格的复印件Copies of the completed worksheets will be provided to youIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report分数情况 How You Rated标准 CRITERIA 平均分AVERAGE SCORE产品质量 Product Qu

33、ality填入平均分 Enter average score使用方便性 Ease of Use of Product填入平均分 Enter average score与企业打交道的方便度 Ease of Dealing With Business填入平均分 Enter average score管理与财务 Administration and Accounting填入平均分 Enter average score员工的知识 Team Member Knowledge填入平均分 Enter average score员工的关系管理技能 Team Member Relationship Skill

34、s填入平均分 Enter average score竞争性价格 Competitiveness of Price填入平均分 Enter average score付款方式 Payment Terms填入平均分 Enter average scoreIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report行动建议Recommended Action Plan?列出相关的建议 Recommendations;?列出相关的建议 Recommendations;?列出相关的建议 Recomm

35、endations;?列出相关的建议 Recommendations;?列出相关的建议 Recommendations;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report综述 Overall假设客户成为企业名称的所有人，其要做的第一项改革是：If the customers were to become the owner of Client Name,tomorrow,the first thing that they would change would be:-列出将优先

36、进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report综述

37、 Overall-列出将优先进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;-列出将优先进行改革的项目 List changes considered to be a priority;IFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report结论 Conclusion加入顾问人员对总体结果的结论Consultant to add conclusion of overall resultsIFC-CPDFBusiness Performance Improvement Program2.7 Customer Advisory Session Report演讲完毕，谢谢观看！