电信运营商100大KPI指标

《电信运营商100大KPI指标》由会员分享，可在线阅读，更多相关《电信运营商100大KPI指标（5页珍藏版）》请在装配图网上搜索。

1、100 KPIs for Mobile Telecom OperatorsTelecommunication service industry around the world is facing significant challenges from competition, technological revamps at very short frequencies and never-ending customer demands. In full-grown markets, the preferred path to growth is that of acquisition of

2、 competitors or alliance with newer partners. On the other hand, promising markets with explosive demand provide vast opportunities for the players.Today, telecommunication industry is no longer technology centric, but it revolves more around customer relationship. Customer satisfaction and marketin

3、g intelligence with innovative promotional schemes and advanced technology are the drivers of business. Also, cutthroat competition and mammoth investments in the telecom industry churn away profit margins and make intelligent decision making critical. And how do CXOs make decisions? Through KPI mon

4、itoring, control and analysis.As in the rest of the industries, a performance indicator or key performance indicator (KPI) is a measure of performance. Such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its

5、long-term organizational goals.KPIs can be specified by answering the question, “What is really important to different stakeholders?. KPIs may be monitored using Business Intelligence techniques to assess the present state of the business and to assist in prescribing a course of action. The act of m

6、onitoring KPIs in real-time is known as business activity monitoring (BAM). KPIs are frequently used to “value difficult to measure activities such as the benefits of leadership development, engagement, service, and satisfaction.My friend Pareek has just sent me a set of 100 KPIs for telecom operato

7、rs. He includes some illustrative figures in the brackets that show indicative values for an Asian Operator we will not disclose. Hope it helps.Best regards, CVA.100 KPIs for Telecom Operators (Mobile Network Operators)Subscribers (Subs)1. Total Subs2. Subs Segmentation: Prepaid (95%), Post Paid (5%

8、)3. Churn per month (3%)4. Subscriber per Employee (13,000)Usage1. Minutes of Usage (MOU)1. MOU Segmentation: Prepaid (400) , Postpaid (1000), Aggregate (420)2. MOU Segmentation: Incoming (220), Outgoing (200), Aggregate (420)2. Number of Outgoing SMS Per Sub Per Month (30)3. Minutes Carried Per Mon

9、th (MON) (50 billion)4. % Airtime Capacity Utilization5. Minutes Per Site6. Number of Calls7. Number of Calls per Subscriber8. Average Call Duration9. Roaming Minutes10. International Roaming Minutes11. International Roaming Minutes Segmentation: Incoming (64%), Outgoing (36%)Revenue1. ARPU ( Averag

10、e Revenue Per User)1. ARPU Segmentation: Voice ($4), Data ($8), Aggregate ($4)2. ARPU Segmentation: Prepaid ($3), Postpaid ($11), Blended ( $4)2. ARPM (Average Revenue Per Minute)1. ARPM Segmentation: Prepaid ($0.15), Postpaid ($0.022), Blended ($0.02 )3. Average Revenue Per Call4. Average Revenue P

11、er Cell Site5. Average Revenue Per Employee6. Revenue Breakup (%)1. Access: Connection, Subscription (15%)2. Wireless Voice (5 5%)3. Data (5%)4. Internet(5%)5. Interconnect (10%)6. Roaming (10%), International Roaming Revenue (1%)7. International Roaming Revenue Segmentation: Postpaid (99%)Coverage

12、and Spread1. Towns Covered2. Population Covered3. Area Covered4. Globalization: Number of Countries Operating Entity5. % Traffic Within Own Mobile (55%)6. Top 50% Users Revenue %7. Top 50% Sites Revenue %Market Share1. Subs Share2. Revenue Market Share3. Minutes Market ShareIncremental Performance1.

13、 Share of Net Adds Subs2. Share of Incremental Revenue3. Quarterly Sites Added4. MRPU ( Marginal Revenue Per User)5. Growth1. Subs Growth2. Revenue Growth3. Services Revenue Growth4. Services Revenue Acceleration5. ARPU Growth6. ARPM Growth6. Subs Added / Retail Point of Presence (POP)Operational Ef

14、f iciency1. Average Margin Per User (AMPU)1. AMPU Segmentation: Prepaid (More),Postpaid (Less), Blended()2. Employee Cost / Town Covered ($2500)3. Number of BTS Sites4. Number of MSC Sites5. Number of Employees6. MSC/ Subs7. MSC/ BTS8. BTS/ Subs (1000)9. BTS/ Km210. Capex1. Capex (% Revenue) (25%)2.

15、 Capex per Sub ($140)3. Capex per Minute ($0.07)4. Capex per Site ($100K )11. Opex1. Opex per Sub ( $3)2. Opex per Minute ($0.02)3. Opex per site ($3000)12. Gross Capex ( Gross Fixed Assets + Incremental Capex)13. Opex as % Revenue (60%)14. Spectrum Charges as % Revenue (2%)15. License Fee as % Reve

16、nue (6%)16. InterConnect Cost as % Revenue (16%)17. Business Operations Cost1. Service Opex (Customer Care & Billing, Service Creation & Administration) as % Revenue (15%)18. Network Operating Cost as % Revenue (16%)1. Rental as % Network Opex (15%)2. Power & Fuel as % Network Opex (25%)3. Repair &

17、Maintenance as %Network Opex (20%)4. Transmission as % Network Opex (15%)5. Core Network as % Network Opex (10%)6. Hardware and Software as % Network Opex (10%)19. Labor Cost (% Revenue) (5%)20. OSS/ BSS RatioMarketing1. Subscriber Acquisition Cost (SAC ) : Dealer Commission, Terminal Subsidy, Sales

18、, Marketing, Distribution1. SAC as % Revenue (10%)2. SAC / net Addition (12$)3. SAC / Minute (0.001$)2. Sales Outlet1. Company Owned Sales Outlet2. Number of Retail Outlets or Point of Presence (POP)Quality1. Service Performance1. RTT Delay (Ms) (800)2. Application Through Put ( kbps) (25 Kbps)3. Ca

19、ll Setup Time2. Network Congestion1. Point of Interconnection (POI) Congestion (95%)2. Standalone Dedicated Control Channel (SDCCH) Congestion (1%)3. TDH Congestion (2%)4. Connection Maintenance (Retainability)1. Call Drop Rate (CDR) ( 2%)2. Worst Affected Cells for Call Drop Rate (95%)5. Service Qu

20、ality1. Prepaid - Prepaid Service Success Rate2. Number Portability - Drop Rate3. Handover Success Rate6. Network Availability1. BTSs Accumulated downtime (2%)2. Worst Affected BTSs due to downtime (5Years Population)3. Penetration per House Hold4. Top 2 Players Share5. Top 2 Players Share Change6.

21、HHI Index7. Pricing Long Distance/ Local Price Ratio (1.5)8. Average F2M Interconnect Rate ($0.005 / Min)9. Average M2M Interconnect Rate10. Sim/ User ( Number of Subscribers/ Number of handset Sales) (1.5)11. ARPU (PPP Adjusted)12. ARPU % of disposable income13. Mobile Revenue/ GDP (2%)14. Regional

22、 Roaming Usage (Roaming Travelers / Intra Regional Travelers)Telecom Tower1. Tenancy Ratio (2.0)2. Average Rental per Tenant Per Month ($600)Spectrum Efficiency1. Busy Hour mErlangs carried per sq km per M Hz (4000)2. Busy Hour mErlangs per subscriber (40)3. Subs/Km2/MHz (100)4. Subs/Km2 (Urban) (2000)5. Spectrum per Operator (MHz) (5)