SALES&MARKETING2

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1、Marketing Vocabulary 11. Cell phone market _ is at 100% in many European countries.penetrationpenaltypenance2. Im doing an _ of consumer trends in cellular markets such as Japan. analysisanalyzeanalytics3. Every marketer should have an idea of how to build strong _. namesideasbrands4. We plan to _ t

2、his product in the Spring of .lunchlaunchlynch5. The process of gathering, recording and analyzing of data about customers, competitors and the market is called market _. reviewreplayresearch6. Recent market _ show that there is a considerable increase in the use of our technology in the banking sec

3、tor.trendsideastrials7. Last year we brought together a team to _ for a completely new type of car. develop a conceptmake a conceptstart a concept8. I dont think well have a problem _ this product. It will almost sell itself.marketto marketingmarketing9. Jane, could you bring me that _ on the Brazil

4、ian biotechnology sector?rapportreportnote10. The _ (= statistics/figures) in this report cover three year trends in the manufacturing sector.matrixmetricsmathematicsMarketing Vocabulary 21. More and more companies are _ (= accepting/doing) email marketing, although its still considered a less sophi

5、sticated way to market a product or service.embracingembarrassingmaking2. We have to work on our brand name _. 55% of consumers have never even heard of us! awareawarenessclarity3. Our marketing software will help you track _ results correctly. campaignchampagnecamp4. We want our image in the _ to b

6、e strong, positive, and compelling.marketingmarketplacemarket5. Brand-_ occurs more often when there are big differences between brands. changingswappingswitching6. It is important to create ads that will _. (= be different)stand upstand forwardstand out7. We hope to increase our _ (= our percentage

7、 of sales on the market) to 20 percent within 3-4 years. market sharemarket sharingmarket value8. Buying _ (= the rate at which customers buy something) is lower for office furniture than for office supplieslevelfrequencyability9. A _ found that price was the most important consideration when buying

8、 a cell phone.customer reportconsumer scienceconsumer research study10. In the next six months, we have to _ to increase our brands equity (= worth).take stepsmake stepsdo thingsMarketing Vocabulary 31. Due to a series of failed initiatives, we seem to have lost our competitive _.borderedgeknow-how2

9、. A successful marketer is able to determine what intangible product attributes lead to consumer _ to pay a premium price.willingwillwillingness3. The _ ( = percentage/rate) of brand-loyal consumers is about 35%. propertyproportionpromotion4. Price-_ consumers are the ones for whom price is the dete

10、rmining factor as to whether or not to buy something.sensitivesavvysensitivity5. The measurement and management of brand value has become a major _ for marketers in the past couple of years.issuetonetool6. If two products are _, this means they are perceived to be the same.indifferentdifferentiatedu

11、ndifferentiated7. Generally speaking, new products that _ ( = offer) unique benefits to the customer have a higher commercial success rate.delivergivemake8. Tangible brand attributes = _ brand attributes clear, realunreal, imaginaryatypical9. _ visual cues = Visual cues that are always of a similar

12、natureComplexConsistentCommon10. A set of products that a consumer considers for purchase is referred to as their consideration _.groupsettingsetMarketing Vocabulary 41. A _ market, is a market which an organization/company sets its views on.targettargetingbullseye2. When describing a products benef

13、its, one often uses the words tangible ( = real), and _ ( = inherent).intangibleintrinsicintroductory3. Brands that have high perceived value are often included in a _s consideration set. ( = buyers consideration set) purchasesellerpurchaser4. To trade off A for B, means to gain A _. For example, pe

14、ople often trade off price against product features. at the expense of Bas well as Bfor free5. Bills company was able to charge a _ ( = high price) in the market place because of their positive brand equity. ( = the value built up in a brand) premierpromotionpremium6. A product with no brand name is

15、 referred to as being _.brandedunbrandedunidentified7. Our marketing manager believes that a _ would highlight the new redesign.name changechange namenaming change8. If a product is discontinued it is _. availableno longer availablefree9. The four Ps of marketing (also known as the marketing mix) re

16、fers to product, price, promotion and _ (= where the product can be bought)place-settingplace/placementplacation10. A business model is, in a way, a business _.streamlinestrengthstrategyMarketing Vocabulary 51. Some marketers believe that pricing is the most important _ in the marketing mix.ideavalu

17、eitem2. A 1% increase in price could increase _ by up to 5%.profiteeringprofitabilitymoney3. Prices are often altered as a _ to competitive moves.changereactionreference4. In marketing, a products _ refers to how potential buyers see the product.position/positioningplacementprofit5. Re-positioning i

18、nvolves changing the _ of a product.identificationidenticalidentity6. What impact will introducing this new product have on _ products?existingnewexist7. To tailor offerings = To _ offeringscreatescrapgive birth to8. Optimal price = _ priceaverageexceedingly highperfect9. Whats the opposite of long-

19、term strategies?short-time strategiesshort-term strategiessmall-time strategies10. Many companies use historical data to _ ( = set) pricing strategies.determinedetermineddeterminationMarketing Vocabulary 61. In marketing, market segmentation refers to the _ of a market into different parts/segments.

20、divisionsplitcutting2. We use a three-level segmentation _.schemescamschematics3. One problem with forecasting is that consumers often _ ( = exaggerate) their intent to purchase new goods and services. say too much aboutsay too little aboutoverstate4. This approach has some significant _. ( = negati

21、ve aspects)cut-backsdrawbackstake-backs5. To _ an interest = To show an interestexclaimexposeexpress6. This approach can be used with _ on any product.confidenceconfidantconfident7. Were always thinking of new strategies to expand our marketing _. reachreach outreaching8. Viral marketing uses word-o

22、f-_ ( = information passed from one person to another) to increase brand awareness.speechmonthmouth9. Tell me a little about the types of _ you used in your last position.technicaltechniquestechnique10. When your marketing and sales teams are _ ( = on the same page) your business will grow exponenti

23、allyin line aligneddelineatedMarketing Vocabulary 71. We have to develop a better online _. Were not getting as many hits as we used to.strategystatusstronghold2. Which audience _ are you aiming for? Teenagers?segmentselectionsegway3. _ placement refers to having a brand (Coke, Nike, etc.) appear du

24、ring a movie, show, etc. Companies usually pay a lot of money to have their products appear this way.StuffObjectProduct4. The _ of products into the plot of a movie is critical to many companies marketing strategy.intrusionintegrationinterest5. Brand entertainment is a fairly new concept that involv

25、es marketing a brand within the _ of original programming. In other words, the advertisements become part of a program. contentmentcontextualcontext6. In some ways, brand entertainment is more _ ( = less obvious) than traditional advertising, which is why some people see it as being more subversive.

26、 subtlesillyscalable7. If something is _, it is present everywhere.ubiquitousuninspiredunveiled8. _ will be spending billions of dollars on Olympics-related advertising.RespondentsAdsSponsors9. The goal here is to start new relationships, and to _ ( = strengthen) existing ones. make strongerdeepenel

27、ectrify10. We need to do a better job at _ what the brand is mutingcommunicatingcompetingMarketing Vocabulary 81. To _ sales = To increase salesboastbestboost2. Were trying to _ ( = attract) new clients from Asia.pull outpull inpull on3. The written part of an advertisement is whats known as marketi

28、ng _.structurecopyletters4. We had to cut our marketing budget in _ to recessionary concerns. ( = because of recessionary concerns)responsereviewretraction5. Hows the new campaign going? Well, the _ is pretty encouraging. Sales have increased by 5% in the first month. sightviewpointoutlook6. His top

29、-notch marketing skills helped _ the way to ( = lead to/ ensure) this brands success. pavepaypale7. We have to be a little more aggressive in our marketing _. ( = We have to spend more money on marketing)spendcostsprice-breakdown8. Id think _ ( = think about it carefully) before entering that market

30、. wellsotwice9. A _ refers to the elimination of competing businesses or products in a particular field. shake-upshakeoutshackle10. We have to engage in marketing activities that are closer to the _. ( = where people buy the product/s) point of transactionpoint of transfertransaction zoneMarketing V

31、ocabulary 91. We should target the group with the highest _. potentialpotencypatent2. The current economic conditions are creating an even _ demand for our products.bigstrongerharder3. We often have to _ ( = explain) why we charge so much to create and run a marketing campaign.talkexplicatejustify4.

32、 Your devoted customers = You loyal _clientelesubjectspersons5. In this case, it would be wiser to concentrate on existing customers, instead of trying to _ ( = find/get) new ones. accessaccordacquire6. This new software will allow you to _ ( = get, find out) information about customers.reach (for)m

33、ine (for)acknowledge7. In marketing terms, a _ customer is an average customer.mid-tiermiddle of the roadmiddle way8. We have to take steps to _ ( = utilize/exploit ) the potential of this powerful new medium. harassharnessharp on9. We _ everything in preparation for the presentation. checked twiced

34、ouble-checkeddouble-glanced10. We planned to increase our marketing budget by 10% this year, but we had to _ to 5%. revise that uprevise that onrevise that downMarketing Vocabulary 101. When marketing specialists speak about a _, they are referring to a decline in an economic cycle. downsizedownturn

35、downtime2. Horizontal marketing refers to when two companies market their products _ ( = together) joinedjauntilyjointly3. When marketers speak about engaging an industry, they are referring to creating an interest or _ within the industry about a product, service, etc.clientelebuzzstupor4. Weve bee

36、n trying to create a new metric ( = method/system) of ad _.effectivenessaffectationaffliction5. On the internet, consumers can take part in a kind of _ marketing, which means that not only does a company market to the consumers, the consumers themselves can create content (through an application on

37、a website, etc.) two-waytwo-approachtwo-direction6. The phenomenon in the previous question is commonly referred to as consumer-_ media.generalgivengenerated7. To put something _ = To focus on the importance of something, to devote most of ones attention to somethingfront and centeroutrightin the fr

38、ont8. Unfortunately, this analysis doesnt really show the _. ( = all the facts, whats really going on) whole picturewhole paintingwhole drawing9. If something is an industry-_ standard, it means that it is used/adhered to by most people in the industry. wisewidewire10. The _ new iPhone was launched

39、last year. people waiting onawaited muchmuch awaitedGreenification 11. Greenification refers to making a companys practices, work environment, or products more environmentally _. friendlyfriendslike a friend2. One way to make a company more environmentally responsible is to use _ power ( = energy ob

40、tained from the sun/sunlight) instead of regular electricity. electricalsolarsun3. _ means processing used materials into new products to prevent waste. SustainabilityRecyclingReproduction4. _ refers to using a natural resource so that it will also be availabe for future generations.RecyclingSustain

41、abilityReproduction5. Customers are often willing to pay a _ ( = higher) price for organic goods.properprevalentpremium6. We want to make sure that this company does not cause a negative _ ( = effect) on the environment.causeloadimpact7. These new policies will help our store to be more energy _. (

42、= less wasteful of energy) efficientevasiveeventful8. A _ resource is one that can be re-grown, regenerated, produced again. wastefulrenewablegood9. Our office recently installed a water _ system, so we no longer buy bottled water.fillingfill-upfiltration10. Noise _ ( = excessive noise in the work environment) is another factor to consider when greenifying ones place of work. pollutionpolicypolitics