XX房地产看房通道包装方案20150425

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1、银河世纪看房通道包装方案目 录方案思路位置模块包装位置围挡方案方案组合及时间费用预算一、方案思路本次银河世纪看房通道的包装,主要基于以下思路和目的：u 包装目前尘土飞扬的施工环境；u 隔离可展示区域与施工区域;u 服务于项目的日常销售;u 为来访客户营造仪式感、尊重感和迎接感;u 增添项目喜庆气氛；u 辅助置业顾问对于来访客户的销售说讲;u 营销项目的形象;u 为置业者营造一种内心安全感。二、位置模块银河世纪看房通道各待包装位置如下图所示：(全长约1千米）H140 / 143编号位置描述功能描述实拍照片A主入口环境迎宾、仪式感、开盘气氛、销售气氛暂无B两边围挡产品形象展示、信息喉舌暂无C两边围

2、挡底角部分植被美化、鲜花美化暂无D拐角位置产品信息展示、线路引导暂无E拐角位置产品信息展示、线路引导暂无F拐角位置产品信息展示、线路引导暂无G停车场停车、路线引导暂无H步行参观区环境产品信息展示、引导暂无表1 待包装位置清单三、 包装位置根据项目情况，结合目前各种主流、常见的包装手段，借鉴部分新兴、新颖的包装创意,本次看房通道包装的可选方式库如下：编号方式描述1围挡角钢焊接镀锌铁皮蒙面固定式大牌围挡，喷绘画面挂墙牌轻型方管焊接挂墙式中小型广告牌，喷绘画面3落地牌入土立柱落地式中小型广告牌，喷绘画面4小型盆花鲜花，开花,橡胶质简易花盆，小型5大型盘花开花或不开花绿色植物,陶盆 ，大型，点缀摆放6

3、假花花篮大型假花，竹编花篮，大型，成列摆放7道旗电杆电杆,道旗广告载体8临时绿化入土绿化，草皮、灌木为主，无乔木或仅为辅9永久绿化依规划、景观设计图，永久性绿化0导示牌按既有VI体系,以功能为主,形象为辅1道旗以概念性内容为主，服务于下一阶段营销主题12保安迎宾，导车,形象，服务展示,安全提示13龙门架长久性使用，可用做停车场停车顶棚或看房通道大门4乔木包裹于乔木树干处包裹金布，m左右高度1石雕石雕,喷绘或做花盆16悬挂装饰对联、彩条、灯笼、中国结、塑料假花、花篮1拱门自充气式红色拱门，形象展示18气柱彩色动态气柱19横幅、条幅金色,或者红色背景,概念性文字20喷绘包装通道两旁的围挡四、 围挡

4、方案 根据项目情况，结合目前围挡的常见做法，有以下可选方式：编号材料图片报价140角钢焊方笼；板面龙骨3030镀锌方管；板面04厚的镀锌板；10元2100*200方钢；板面龙骨300镀锌方管;板面。4厚的镀锌板；16元/3VC挡板2.2米高40元/米4彩钢围挡2.5米高180元/米围挡喷绘设计画面顺序按照项目配套的优势进行排列，最强有力的优势放在第一张,依次排列，如下表：顺序卖点功能第1万方纯豪宅社区,贵州唯一纯豪宅区，圈层生活第2新城都心，静而不远消除置业者偏远的感觉第3轻轨规划,纵横交通，通达城央交通网络发达,出行方便第4三湖之上，天然氧吧养生的好地方第5%绿地率，生态健康城说明植被多，环

5、境优美第60。5超低容积率,最佳宜居容积率低,私密性强第7天赐元宝山,风水福地强调项目的风水，给置业者信心第8水景豪宅，超大赠送赠送面积大，水系丰富第9北大教育,与国际同轨教育唯一性,给孩子提供好的教育第10戴德梁行物业,顶尖人性服务世纪物业顾问,值得信赖第11唯一天阶温泉,礼遇贵族贵族生活配套第12贵州唯一亚健康康复中心人性化健康配套第13海尔智能家居，智能生活一步到位智能生活，便捷性第儿童游乐园，孩子专享天堂孩子沟通能力的培养第5晨练公园，健康快人一步老人休闲天堂第165公里8道景色，出门即旅游胜地家门口的旅游胜地第17琴棋书画院,休闲永不落幕为爱好者提供休闲场所第18欧美风情,完美演绎建

6、筑风格展现第9上百名仕，巨贾入驻烘托气氛五、方案组合针对此次银河世纪看房通道中的包装部位，利用上述2项可用包装手段，现给出如下三个建议包装方案:方案一位置模块包装模块A4+1+13+11+1120C1010109+10+1+12+15H+9+1012+20详述主入口环境以龙门架为门，龙门架以花缠绕，入口两边石雕花盆为主,彰显气势,营造迎宾气氛，两边各1名保安迎宾、导车。两边围挡两边围挡以喷绘覆盖，顶部以鲜花条或者假花条点缀,营造出喜庆气氛，尽量以假花为主，两边相距50米设置道旗。两边围挡底部底部以鲜花或者假鲜花点缀,营造出喜庆气氛,尽量以假花为主,节约成本，容易维护拐角位置拐角位置配合围挡画面

7、，均设置导视牌停车场停车场周边永久绿化,进入停车场路口设导视牌和1名保安泊车。停车场中间设计小喷水池，周边以花点缀。步行参观区环境步行参观区两边以喷绘大牌包装,进入步行区路口设导视牌，两边各设一个保安站亭，迎宾保安各1名.包装时间节点(预估）入口龙门架7两边喷绘2假花条编制4d围挡安装15d石雕、保安亭15d导视牌5天道旗杆2d停车场包装20d所有导示牌类0d-方案二位置模块包装模块A412+1B+11C3+4D0E1F10G9+10+11+2H7+9+10+12详述主入口环境以花篮,大量小型鲜花盆,在地面上摆放成银河世纪形状，彰显气势，营造迎宾气氛，充气彩色动态型气柱,时尚动感,2名保安站岗

8、迎宾、导车道路两边两边不以围挡包装，主要以电杆道旗为主，道路两边以盆栽花沿路摆放.道路两边底部落地式中小型广告牌,配以成造型摆放的小型鲜花盆盒拐角位置拐角位置配合围挡画面，均设置导视牌停车场停车场周边永久绿化，进入停车场路口设导视牌和1名保安泊车。周边以花盆点缀.步行参观区环境步行参观区两边以电杆道旗包装，路口位置大牌喷绘广告，进入步行区路口设导视牌，两边各设一个保安站亭，迎宾保安各1名。包装时间节点（预估）入口位置1d导视牌2道旗电杆2d停车场15道路两边盆栽0d步行区喷绘d小型广告4步行区喷绘板7方案三位置模块包装模块A2+17+19B47+1C3410D10+14E1010G9+10+1

9、1+1H7+9+10+1112详述主入口环境充气拱门配上金色条幅,2名保安站岗迎宾、导车道路两边主要以电杆道旗为主两边道路底部落地式中小型广告牌，盆栽花拐角位置导视牌停车场停车场周边永久绿化,进入停车场路口设导视牌和1名保安泊车.周边以花盆点缀.步行参观区环境步行参观区两边以电杆道旗包装,路口位置大牌喷绘广告，进入步行区路口设导视牌，两边各设一个保安站亭，迎宾保安各1名.包装时间节点(预估)入口位置d导视牌2d道旗电杆20d停车场5d道路两边盆栽10d步行区喷绘7d小型广告4d步行区喷绘板7d六、 费用预算方案一最低预算费用材料规格数量单价总价小假花盆栽长宽0.18米170010元盆17000

10、0龙门架21000元/个30000石雕花盆高2米以上800元/个32000方钢围挡高4米，宽3米100160元/围挡喷绘高4米，宽米100013元/15600导视牌650元/个3000灯杆高10600元/根500绿化草皮-元共计注：所有费用均来自淘宝报价,仅供参考，最终以实际支出费用为准，所有费用不含人工；方案二：最低预算费用在方案一的基础上减去两个龙门架的费用，在23200元左右；方案三:最低预算在方案一的基础上减去围挡、围挡喷、龙门架，费用在30000元左右。以上所有报价均来源于网络咨询报价,最终以实际支出费用为准，方案仅做参考!银河世纪策划部2015年4月5日（英文版 ) aiy bme

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