新视野大学英语视听说第二版第二册UNIT4BewareofAds

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1、Viewing,Listening&Speaking 新视野大学英语新视野大学英语新视野大学英语新视野大学英语新视野大学英语新视野大学英语New Horizon College EnglishNew Horizon College EnglishNew Horizon College English视听说教程视听说教程视听说教程视听说教程视听说教程视听说教程Viewing,Listening&Speaking Beware of Ads!UNIT 4UNIT 4Viewing,Listening&Speaking ContentsuLead-inuMatching GameuBrainstor

2、minguWatching and DiscussinguActing It OutuFun TimeuOral Assignment Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Lead-inBook 2 Unit 4Book 2 Unit 4Work in groups,discuss the following questions and then share your answers with the whole class.Viewing,Listening&Speaking Questions for groups 1

3、and 2:1.What is your opinion on the large amount of money spent on ads for two competing products,especially when they belong to one company?2.Should people buy things according to what ads say?Lead-inBook 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Lead-in Questions for groups 3 and 4:1.What ar

4、e the negative social effects of advertisements?2.Should young people buy clothes advertised by celebrity?Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Matching GameWork in pairs,try to identify the associative meaning of these ads.Advertisements Product/Company1.Good to the last drop.A.Erics

5、son mobile phone2.Make yourself heard.B.Ricoh photocopier3.Obey your thirst.C.Cigarette brand“More”4.We lead.Others copy.D.IBM corporation5.Ask for more.E.a washing machine6.No business too small,F.Sprite soda drink no problem too big.G.American Express credit7.Drivers wanted.card8.Dont leave home w

6、ithout it.H.Volkswagen cars9.She works while you rest.I.Maxwell coffeeBook 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Brainstorming大宝大宝 天天见天天见神州行神州行我看行我看行恒源祥恒源祥羊羊羊羊羊羊黄金搭档黄金搭档过节送礼过节送礼大运摩托大运摩托风驰电掣风驰电掣我要靓妆我要靓妆人要衣装人要衣装一颗永流传一颗永流传钻石恒久远钻石恒久远利朗商务男装利朗商务男装简约不简单简约不简单收礼还收脑白金收礼还收脑白金今年过节不收礼今年过节不收礼Now the cla

7、ss is divided into two groups.In turn each group will give an ad logo until no more logo can be provided.A Sequence GameA.Compete to see how much we know about Chinese ad logo.You would find how deeply we are influenced by ads.Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking B.Read the following

8、 English ads logo,work with your partner and try to translate them into Chinese.Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst服从你的渴望。（雪碧）服从你的渴望。（雪碧）The new digital era数码新时代。（索尼影碟机）数码新时代。（索尼影碟机）使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机）Impossible made possible尽情享受吧！（雀巢冰激凌）尽情享受吧！（雀巢冰

9、激凌）Take time to indulge动态的诗，向我舞近。（丰田汽车）动态的诗，向我舞近。（丰田汽车）Poetry in motion,dancing close to me只管去做。（耐克运动鞋）只管去做。（耐克运动鞋）Just do it.感受新境界。（三星电子）感受新境界。（三星电子）Feel the new space.智慧演绎，无处不在。（摩托罗拉手机）智慧演绎，无处不在。（摩托罗拉手机）Intelligence everywhere.我们集大成，您超越自我。（三菱电工）我们集大成，您超越自我。（三菱电工）We integrate,you communicate.Brains

10、tormingBook 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Watching and DiscussingNow watch two pieces of TV commercials.After that work in groups(two people each)to have a discussion.Then finish the following tasks.Ad 1Ad 2Your Tasks:123Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Task 1.G

11、roup Discussion:Retell what happens in the the ads and discuss about your understanding for 3 minutes.Then each group send one student to report your groups opinion.Reference 1 Reference 2 Book 2 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Reference 1 Pepsi commercial:One da

12、y an India boy who always lives with elephants finds he has power over them with Pepsi drink.He begins to build elephant tower.He grows up and becomes famous all over Indian as his tower grows taller and taller until one day all it is ruined by a small boy.The tower collapses because the elephants a

13、re distracted by another boys Pepsi.The young man is very depressed and thinks maybe training elephant is no a good idea any more.He has to come up with other animal-yes,hippos!Book 2 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Reference 2 Coca Cola commercial:In North Pole,

14、a group of polar bears find some iced Coca Cola drink.They are delighted,but theres one problem:they dont have can-opener.They raise their heads and see the crescent/curved moon hanging up in the sky.A good idea occur to them-they place one on top of another,and finally they reach the moon.They gras

15、p the crescent moon down and use it as a can-opener.Now they can enjoy their Coca Cola!Book 2 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Task 2.Group Discussion:Compare the two commercials and decide which one is stronger in appealing audience?Why?Then each group send one s

16、tudent to report your groups opinion.Book 2 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Task 3.Group Planning:Now suppose you are members of an ad team working on designing an advertising for either Coca Cola or Pepsi.Work together and come up with an idea for your own creat

17、ive commercial.Then tell the whole class about your idea.Reference 1 Reference 2 Book 2 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Reference 1 In a lab many scientists are working on a robot.Everything is all right but the robot just doesnt move.The scientists try again and

18、 again and it simply doesnt work.They are so frustrated.At this moment,one of them places a bottle of Coca Cola in front of the robot unconsciously.Suddenly,the robot snatches it,opens it and drinks it up.After that,it starts to move.Everyone is happy and they all drink Coca Cola to celebrate!Book 2

19、 Unit 4Book 2 Unit 4Watching and DiscussingViewing,Listening&Speaking Reference 2 Its a closely fought football match.A player is running with the ball.He passes several players from the other team,coming close to the forbidden area!Suddenly he stops,takes out a bottle of Pepsi Cola and drinks it.To

20、 peoples surprise,a player from the other team comes to him trying to snatch the bottle.They fight and both forget about the match!The referee runs to them,takes out two red cards and shouts“Out!”Then he picks up the Pepsi bottle and drinks it enjoyably.“Ask for more!”he says!Book 2 Unit 4Book 2 Uni

21、t 4Watching and DiscussingViewing,Listening&Speaking Acting It OutSituation 1 Father and SonFather is reading and the son comes to him.The son wants father to buy a new pair of basketball shoes for him because he saw an ad with Yao Ming in this brand of basketball shoes.Yao Ming says those shoes giv

22、e him extra spring.But Father thinks Yao Ming is very tall and he actually doesnt need extra spring.He says the shoe company probably gave Yao Ming millions of dollars to wear those shoes and Yao Ming earns more money than he does.Father tells the son to forget the shoes and concentrate on his studi

23、es.Reference Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Acting It OutFor the son:Dad,I needMy old ones lookLook at this ad withYao Ming saysAll my classmatesFor the father:Its impossibleYou just bought thoseYao Ming is so tall thatHe reached the top not becauseJust focus on your studies Bo

24、ok 2 Unit 4Book 2 Unit 4Sentences for your reference:Viewing,Listening&Speaking Acting It OutSituation 2 Customer and Shop AssistantA customer rushes into a store to buy a color TV set.The shop assistant warmly greets him and shows him various models.He turns on a TV and asks the customer to see how

25、 sharply and colorfully the screen shows.At that moment,a new commercial comes onto the screen,introducing a popular brand of camera and shows some beautiful pictures that have been taken.The customer suddenly changes his mind and tells the shop assistant:”Thank you.But now I will rush to camera sec

26、tion.”Reference Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Acting It OutFor the customer:Id like to have a look atWhat do you recommend?Whats the price?Oh,look at the picturesThank you.ButFor the shop assistant:May I help you?What do you think Id like to recommendThis is the latest modelLo

27、ok at the sharp imageBook 2 Unit 4Book 2 Unit 4Sentences for your reference:Viewing,Listening&Speaking Fun TimeWere going to play a game:The rainbow studio is advertising for a newservice.Their slogan is:”Come to rainbow studio,we can take a picture for you.”Thatll be a veryunusual picture and its m

28、arvelous.If you areinterested,come to the front of the classroom,answer some questions and make your choices.Come to Rainbow studio,We can take a picture for you!Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking Oral AssignmentPrepare for an celebrity interview.Search for information about a cele

29、brity you admire by using internet.Collect as much information as possible.On next class,you will work in pairs to have interview.One student play the role of celebrity and the other the reporter.The reporter should ask as many questions as possible about the celebritys life and the celebrity should give proper answer according to the information youve found.Book 2 Unit 4Book 2 Unit 4Viewing,Listening&Speaking See You Next Time!