商务英语阅读课 后习题答案- 1-8

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1、Chapter 1二、短语翻译。英翻汉Sluggish economy 萧条的经济 Full employment 充足就业Trade deficit 贸易赤字 in-depth analysis 进一步的分析Industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization国际专业化product differentiation 产品差别trade surplus 贸易盈余 determinative factor 决定性因素三、汉翻英经济双赢 economic win-win 关税壁垒

2、tariff barrier收入不平等 wage inequality 劳动生产率 labor productivity解雇工人 lay off works 生产要素 factor of production双边合同bilateral deal 回归分析 regression analysis市场准入 market access 世界经济复苏 world economic recovery四. Translation1. The monitoring system will finally substitute the US Governments cap on cigar imports f

3、rom Cuba.2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3. An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance a

4、djustment on China, will take place shortly before the ministerial conference.4. Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.5. Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures ne

5、cessary to reduce the emission of greenhouse gases.6. There are rumors that the government struck a private deal with the corporations chairman last month. 7. The opposition is exerting pressure on the US government to change the policy towards textile imports.8. Since the establishment of the bilat

6、eral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9. In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10. According to conservative estimates, by , Chin

7、as import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. 五、完形填空1.manufacturing petitive 3.deficit 4.budget 5.expanding6.recovery 7.revival 8.emerging 9.innovation 10.propertyChapter2二、consumer-goods 消费品 discou

8、nt retailers折扣零售商brand equity 品牌资产价值 advertising budget 广告预算real-time sales data 实时销售数据 sales promotion促销profit margin 赚钱 scanner data扫描数据三、 汉翻英价格溢价 price premium 基线销售 base-line sales减价 price reductions 广告支出 advertising spending营销组合 marketing mix 销量溢价 quantity premium产品数量（种类） product-line variety 美元

9、分派 allocation of dollars四. 翻译1. The government has allocated $ 0.1billion to the development and utilization of renewable energy in the rural areas.2. We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road at

10、taching equal importance to economic development and environment protection.3. As a big responsible nation, China will strictly be abide by the WTO rules and honor its commitments. 4. The rapid growth in Chinas grain production can be ascribed to the fact that the Chinese government has implemented

11、a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of

12、some governments. 6. Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7. Networks fundamentally alter the nature of competition and level the playing field, especially fo

13、r smaller business regardless of the barriers like time and distance.8. Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time. 9. Chinas vigorous economic development is indicative of the fact that China has become on

14、e of the countries that enjoy the highest economic growth speed in the world.10. With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.五、完形填空1.blame 2.damaged 3.short-term 4.building 5.prof

15、iability6.arm 7.boosts 8.orientation 9.moreover 10.loweringChapter3二. Privileged minority 享有特权的少数人 Gas station加油站Marketing research 市场调查 Professional competence 专业技能A sales point 卖点 Product design 产品设计Potential consumer潜在顾客 Business disaster 商业劫难三、汉翻英平常生活 daily life 广告活动 advertising campaigns物理特性 ph

16、ysical characteristic 视觉想象 visual imagination国内媒体 national media 销售增长 sales increase销售渠道 distribution system 产品到导向型的广告 product-orientated advertising四. 翻译1. Experts have attributed the main cause of the companys poor performance to its poor HR functions, especially the appointment of the senior mana

17、gement.2. British Airways intends to create a more flexible and modern corporate culture through the relocation3. Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4. After financial scandals, many companies can only resort to charity activities to im

18、prove their corporate image.5. Politicians should not engage in business affairs that might affect their political judgment.6. As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7. After watching this interview, she realiz

19、es how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.8. To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know

20、 about the local policies and abide by them.9. With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. In a time when customers change constantly and rapidly in their needs, only companies who are q

21、uick to respond can survive and succeed in the end.五、完形填空1.sincere 2.privileged 3.led 4.constitutes 5.intellectual 6.resort 7.instead 8.reduce 9.clients 10.divertChapter4三. Phrase Translation1. 人口流动 2. 供应商网络3.原则零配件 4. 特殊制造技术3.互补经济体 6.反日情绪7. 外方合伙人, 外国附属公司 8.上市公司并购 mergers and acquisition海外扩张 overseas

22、 expansion全球化战略 globalization strategy保护主义措施 protectionist measures市场准入 access to market 知识产权 intellectual property right贸易伙伴 trading partners 资本投入 capital investment四. 翻译1. Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other

23、s hardware.2. Agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981. 3. This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4.

24、Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5. Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. In the future, in addition to syndicating our groups efforts, we will ally with

25、 foreign companies to leverage advantages and enhance global competitiveness. 7. We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond Chinas boundaries. 8. One of the major banks has lowered its interest rate and the other b

26、ank is expected to follow suit.9. During these quarterly meetings, its the bosss responsibility to respond to each managers plan.10. We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior. 五、完形填空 1. ambi

27、valent, 2.integration 3. hindered 4. from 5. by. 6. shortage, 7. options 8. acquisitions 9. strategy 10. alliance Chapter 5 三、汉翻英上市公司 对随时留意, 小心提防会计师事务所 国外子公司经济规划的 持观望态度(财务)调帐报告 业绩评估指标/措施Generally accepted accounting principles revenue recognitionIncome statement earnings per shareManaging director c

28、redit-rating agenciesFinance chiefs/executives institutional investors四. 翻译1. Escalating costs have almost wiped out the companys profits from last year. 2. This area is studded with bars all vying for customer attention. But its not easy to pin down what exactly it is that pleases customers the mos

29、t.3. The project team decided to adhere to its original plan despite the appalling weather.4. At the press conference, the PR manager reiterated that the companys operation has returned to normal. However, many private shareholders remain skeptical about such claims. 5. The new labor law, which took

30、 effect last year, is likely to raise the labor cost of a considered number of enterprises6. The less senior employees are reluctant to express their views or make any suggestions because they dont think their ideas will really be put into practice.7. Local relief organizations have also embarked on

31、 fund-raising campaigns so as to provide more financial support for the earthquake victims.8. Up to 30 companies submitted their request for price rises, but most of them didnt stand a chance of getting approval from the regulatory agency.9. The decision-makers seem to have already given up on the r

32、eform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind. 五、完形填空1. toll 2.leveraged 3. gr

33、ips 4. shaping 5.counterpart6. joint 7.potential 8. with 9.light 10. transparent 11. responses 12. on Chapter 8三、汉翻英公司将来愿景消减成本运用资源投资组合untapped niches 尚未被竞争者发现的市场机会convenience stores 便利店market segments 市场细分premium brand 高品位品牌实行战略 execute strategy竞争优势 competitive advantage实证研究 empirical studies 核心品牌 c

34、ore brand 分销系统 distribution system控股公司 a holding company 文化冲突 culture clashes股东财富 shareholders wealth四. 翻译1. The management believes that its existing manufacturing and marketing expertise can be leveraged with the new business.2. Jack Welch, General Electric chairman, was universally acclaimed as o

35、ne of the most successful manager in the 20th century.3. The Japanese company is unanimous in its support of divestiture since the acquired business unit is destroying the corporate value.4. This study reveals several fault lines that companies frequently encounter as they execute their corporate st

36、rategy.5. Problems arose at the very outset when Anheuser Busch acquired Eagle Snacks.6. AT&T put up with losses in NCR almost from the start, but continued to subsidize it.7. Mattel expected to derive above-average profitability from the acquisition of The Learning Company.8. We must bear in mind t

37、hat a corporate strategy must be constantly evaluated and divestiture decisions made before it is too late.9. AT&T realized that telecom equipment is not identical to computer technologies.10. We cant view the failure of the acquisition strategy in isolation. Its the result of a combination of several factors, rather than unidimensional. 五、完形填空1.acquisitions . 2.executing 3.divestiture 4.at 5. on6.plunged 7.that 8.synergies 9.core 10.premium