视野大学英语Quiz

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1、个人测试成绩记录 试卷：视听说教程 第二册编号：Quiz2试卷满分：100姓名： 学号：班级：登录：2013-10-23 21:05:04交卷：2013-10-23 22:18:14上机地址：老师是否已批卷： 尚未批卷 批卷时间：图例： Right or marked by instructor Wrong To be marked by instructorClick ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 1 Short dialogs and multiple choice questio

2、ns(每小题： 分)Directions: Listen to the following recording, and then choose the correct answers to the questions you hear. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 1

3、 are based on the following passage or dialog.1.A. Security and esteem, but nothing else.B. Only fear, love and sensory pleasure.C. Basic human feelings.D. Advertising principals.Questions 2 to 2 are based on the following passage or dialog.2.A. To show that he only knows how to copy a page by hand.

4、B. To show that he only knows how to make photocopies.C. To show that a feel-good ad is usually a true story.D. To show that a feel-good ad does not have to be a true story.Questions 3 to 3 are based on the following passage or dialog.3.A. Ads should be made by local people.B. The lipstick ad is mor

5、e effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.Questions 4 to 4 are based on the following passage or dialog.4.A. Because short slogans are refreshing.B. Because people are busy.C. Because only short slogans are impressive.D. Becaus

6、e the Coca-Cola company has set a good example.Questions 5 to 5 are based on the following passage or dialog.5.A. He believes it is unfair because most people are not alcohol abusers.B. He believes it is unfair because few people are using the healthcare system.C. He believes it is fair because the

7、healthcare system needs the extra money.D. He believes it is fair because alcohol abuse needs additional money.Part 1 Short dialogs and multiple choice questions(每小题: 2 分;满分：10 分)小题得分对错我的答案客观1.2CC2.2DD3.2CC4.0CB5.2AASubtotal: 8 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就

8、听不成啦!Part 2 Long dialogs and multiple choice questions(每小题： 分)Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing

9、to check your answers.Questions 1 to 5 are based on the following passage or dialog.1.Why doesnt Tony want to sit with Laura and his friends?A. Wearing a fashionable jacket, he cant stay with ordinary people.B. He is afraid that they will try his jacket on.C. Because his jacket is the same color as

10、his friends clothes.D. Because other people do not really like him.2.What is Tony wearing?A. A jacket similar to the one Ben Affleck wears.B. Ben Afflecks old jacket.C. The same jacket Ben Affleck wears in an ad.D. The same jacket Ben Affleck wears though its color is different.3.What is Lauras reac

11、tion to Tonys jacket?A. She doesnt like it.B. She doesnt recognize it is the same jacket Ben Affleck wears in the ad.C. She wants to know the price.D. She doesnt care about it.4.Why does Laura say she is sick?A. Because Tony follows whatever the ads say.B. Because Tony doesnt know the latest fashion

12、.C. Because Tony spends a lot of money.D. Because the color of Tonys jacket is too dark.5.What does Laura imply when she says Sure you did. It and Ben Affleck.?A. Tony made the jacket himself.B. Tony and Affleck made the jacket together.C. The jacket itself is the real reason for Tony to wear it.D.

13、Affleck is the main reason for Tony to like the jacket.Part 2 Long dialogs and multiple choice questions(每小题: 2 分;满分：10 分)小题得分对错我的答案客观1.2AA2.2CC3.0CA4.2AA5.2DDSubtotal: 8 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 3 Short passages and multiple choice questions(

14、每小题： 分)Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the

15、 following passage or dialog.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2

16、.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the followin

17、g is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of advertisements.5.What

18、 is the passage mainly about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part 3 Short passages and multiple choice questions(每小题: 2 分;满分：10 分)小题得分对错我的答案客观1.2CC2.2AA3.2AA4.2AA

19、5.0DBSubtotal: 8 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 4 Short dialogs and blank filling(每小题： 分)Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there

20、 will be time to write the missing words. Use the second playing to check your answers.Questions 1 to 7 are based on the following passage or dialog.W: So, Mr. Smith, you want to increase ridership on the buses.M: (1) , and we hope you can help us.W: Certainly we can. First, we must (2) of bus trave

21、l.M: How would you do that?W: Well, well (3) to see what people really think about taking the bus. Well investigate (4) and so on.M: Will that work?W: It works (5) . Once we get a profile of (6) , we can see who we can (7) .Part 4 Short dialogs and blank filling(每小题: 2 分;满分：14 分)小题得分对错我的答案客观1.2We do

22、We do2.0cchange the imagechange the image3.0do some servicesdo some surveys4.2different age groupsdifferent age groups5.2all the timeall the time6.2your usersyour users7.0take ittarget atSubtotal: 8 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 5 Short passages/di

23、alogs and cloze(每小题： 分)Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage

24、 or dialog.In the 1920s (1) realized the possibility of using the (2) for advertising. The radio could quickly convey their message to (3) even if they did not have printed ads or they were not (4) . In the 1950s television became the No.1 (5) , on which advertisers could demonstrate their (6) and p

25、resent (7) figures, and control (8) . Today advertisers spend (9) dollars though they may not know how (10) the advertising is. A man said that he knew half of his advertising budget was (11) , but he did not know (12) .Part 5 Short passages/dialogs and cloze(每小题: 2 分;满分：24 分)小题得分对错我的答案客观1.0advertis

26、eradvertisers2.2radioradio3.0directionthe consumers4.0needliterate5.2advertising mediumadvertising medium6.2productsproducts7.2well-knownwell-known8.0publicpublic emotions9.2millions ofmillions of10.2effectiveeffective11.0watsedwasted12.0which havewhich halfSubtotal: 12 老师评语： Click ONCE on the speak

27、er icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 6 Short passages and True/False questions(每小题： 分)Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the cor

28、rect answers. Use the second playing to check your answers. Questions 1 to 5 are based on the following passage or dialog.1.It cost the man one dollar to play a round of golf.A. TB. F2.The hotel charged the man three dollars for three golf balls.A. TB. F3.The price for the golf balls was written in

29、small print.A. TB. F4.If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel.A. TB. F5.The luxury hotel charged the guests mainly for the golf balls.A. TB. FPart 6 Short passages and True/False questions(每小题: 2 分;满分：10 分)小题得分对错我的答案主观1.2AA2.2BB3.0BA4.2AA5.2

30、BBSubtotal: 8 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 7 Vocabulary and Structure(每小题： 分)Directions: Choose the right answer.1.You can mention such advantages as money-saving, satisfying effects, improved health, better appearance, greater self-esteem, _.A. s

31、o onB. and so onC. and etcD. and so on, etc2.Use you, your, yours wherever possible, and use I, me, mine very _.A. with savingB. in a small wayC. slightlyD. sparingly3.An ad should contain _ verbs, which can convey a sense of action.A. plenty ofB. a plenty ofC. the plenty ofD. a lot plenty of4.Also,

32、 it is important to use accurate numbers _.A. as possibleB. if possibleC. whereasD. that5.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, Id wear them _.A. nothingB. with nothingC. in nothingD. for nothing6.Cigarette manufacturers need to keep _ n

33、ew customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in7.Dont _ think about it! is an expression commonly used in the United States when a person emphatically denies another person something.A. soB. reallyC. evenD. ever8.Advertisers keep finding ways _ the law.A. overB. aboutC.

34、 roundD. around9.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _; we have it.A. Naming itB. To name itC. You name itD. You put a name on it10.Our student union should _ against smoking on campus.A. make some publicityB. do some publicityC. make some publica

35、tionD. do some publication11.It is _ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural tooPart 7 Vocabulary and Structure(每小题: 2 分;满分：22 分)小题得分对错我的答案客观1.2BB2.0BD3.2AA4.0AB5.2DD6.0AD7.2CC8.0AD9.2CC10.2BB11.2BBSubtotal: 14 老师评语： Total score: 66 正确率： 66%