企业战略管理测验题

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1、 Test for Chapter 1-4 Name Class Score 1, Above-average returns are:a.higher profits than the firm earned last year.b.higher profits than the industry average over the last 10 years.c.profits in excess of what an investor expects to earn from a historical pattern of performance of the firm.d.profits

2、 in excess of what an investor expects to earn from other investments with a similar level of risk.2, For decades General Motors was one of the most successful businesses in the United States and the world. One of the reasons that it has lost its ability to earn above-average returns isa.the emergen

3、cy of hyper-competition.b.its loss of economies of scale.c.misguided downsizing of its traditionally huge advertising budget.d.government regulation.3, The economic interdependence among countries as reflected in the free movement of goods, services, financial capital and knowledge across geographic

4、 borders is defined asa.Hyper-competition.b.boundaryless retailing.c.strategic intensity.d.globalization.4, Considering both GDP and the number of potential consumers, what is the worlds largest single market?a.Europeb.The United Statesc.Chinad.Japan5, The economic interdependence among countries as

5、 reflected in the free movement of goods, services, financial capital and knowledge across geographic borders is defined asa.Hyper-competition.b.boundaryless retailing.c.strategic intensity.d.globalization.6, _ is a capacity for a set of resources to perform a task or an activity in an integrative m

6、anner.a.A capabilityb.A core competencec.Sustainable competitive advantaged.Organizational intelligence7, All of the following are resources of an organization EXCEPTa.an hourly production employees ability to catch subtle quality defects in products.b.oil drilling rights in a promising region.c.wea

7、k competitors in the industry.d.a charitys endowment of $400 million.8, In the resource-based model, which of the following factors would be considered a key to organizational success?a.unique market nicheb.weak competitionc.economies of scaled.skilled employees9, Analyzing A from the point of view

8、of the resource-based model of above-average returns, what is the major threat to Amazon from Microsoft, Google, and Yahoo?a.There are substitutes for Amazons resources and capabilities.b.Competitors can imitate Amazons resources and capabilities relatively inexpensively.c.The profit pool in the onl

9、ine retailing industry has been exhausted.d.Amazons resources and capabilities are no longer valuable.10, All of the following are assumptions of the resource-based model EXCEPTa.Each firm is a unique collection of resources and capabilities.b.The industrys structural characteristics have little imp

10、act on a firms performance over time.c.Capabilities are highly mobile across firms.d.Differences in resources and capabilities are the basis of competitive advantage.11, The _ environment is composed of elements in the broader society that can influence an industry and the firms within petitorc.Soci

11、o-culturald.industry12, In analyzing the demographic segment of the general environment, one typically examines all of the following factors EXCEPT:a.age structure.b.ethnic mix.c.distribution of income.d.cultural values.13, Demographic changes include variations in income distribution. Which of the

12、following statements is true?a.Firms are most interested in the consumers comprising the top ten percent of the household income.b.Consumers real income has been increasing steadily since 1976.c.The general loss in real income has been somewhat offset by the increase in dual-career couples.d.Workfor

13、ce diversity is making the concept of average income obsolete.14, The economic environment refers toa.the nature and direction of the economy in which a firm competes or may compete.b.the economic outlook of the world provided by the World Bank.c.an analysis of how the environmental movement and wor

14、ld economy interact.d.an analysis of how new environmental regulations will affect the U.S. economy.15, An analysis of societys attitudes and values would be conducted when studying the _ segment of the general environment.a.Socio-culturalb.globalc.demographicd.economic16, The technological segment

15、of environmental analysis includesa.institutions and activities involved with creating new knowledge and translating that knowledge into new outputs.b.the determination of when machinery will need to be replaced in a given firm.c.the need for new technology in order for a firm to gain a competitive

16、advantage.d.places where a firms technology will allow that firm to dominate a given market.17, Understanding how new knowledge can develop new products, processes, or materials is a result of analyzing the _ segment of the general environment.a.economicb.political/legalc.technologicald.global18, Th

17、e existence of price wars in the airline industry indicates thata.customers are relatively weak because of the high switching costs created by frequent flyer programs.b.the industry is moving toward differentiation of services.c.the competitive rivalry in the industry is severe.d.the economic segmen

18、t of the external environment has shifted, but airline strategies have not changed.19, An industry is defined asa.a group of firms producing the same products or services.b.firms producing items that sell through the same distribution channels.c.firms that sell the same products or services to the s

19、ame customer base.d.a group of firms producing products that are close substitutes.20, Product differentiation refers to the:a.ability of the buyers of a product to negotiate a lower price.b.response of incumbent firms to new entrants.c.belief by customers that a product is unique.d.fact that as mor

20、e of a product is produced the cheaper it becomes per unit.21, Which of the following statements is FALSE?a.Almost half of the patents filed in the U.S. are filed by foreign-owned firms and foreign-born inventors.b.The U.S. invests more in research and development than other developed nations.c.The

21、U.S. graduates about one-fourth of the engineering students as does China.d.China receives more foreign direct investment than the U.S.22, Nokia reorganized its business operations into its growth businesses and gave each new “platform” greater autonomy. Nokia has major competition in Motorola and M

22、icrosoft, and these changes in internal structure are designed to _ in order to help it gain market share.a.create new productsb.make incremental improvements in products and processesc.protect the companys existing core competenciesd.control costs so that no activity on the value chain is inefficie

23、nt23, It is increasingly difficult for a firm to develop and sustain a competitive advantage because of the effects of globalization anda.the rapid development of the Internets capabilities.b.extensive use of outsourcing within the borders of the U.S.c.the declining number of inventions and patents

24、developed by U.S. citizens.d.the simultaneous erosion of the U.S. work ethic and the U.S. education system.24, The proper matching of what a firm can do with what it might do allows the firm toa.balances the internal characteristics of the firm with the characteristics of the external environment.b.

25、overcome the rigidity and inertia resulting from a history of success.c.develop its vision, pursue its mission, and select and implement its strategies.d.develop core competencies based on human knowledge.25, The key to maintaining competitive advantage and earning above-average returns over the lon

26、g run is to effectively manage current core competenciesa.in a way that uniquely bundles and leverages the firms resources.b.and develop a continuous stream of new competitive advantages.c.and imitate the core competencies of successful competitors.26, _ is/are the source of a firms _, which is/are

27、the source of the firms _.a.Resources, capabilities, core competenciesb.Capabilities, resources, core competenciesc.Capabilities, resources, above average returnsd.Core competencies, resources, competitive advantage27, The three conditions that characterize difficult managerial decisions concerning

28、resources, capabilities, and core competencies plexity, rarity, and human intellectual capital.b.uncertainty, complexity, and intra-organizational conflicts.c.imitability, complexity, and inter-organizational conflicts.d.uncertainty, value, and availability of resources.28, The least numerous of the

29、 following organizational characteristics area.resources.b.capacities.c.capabilities.d.core competencies.29, A newly-established start-up firm will probably have _ than a long-established firm.a.fewer intangible resourcesb.more intangible resourcesc.a greater ability to leverage its tangible resourc

30、esd.a lesser ability to leverage its tangible resources30, Tangible resources includea.assets that are people-dependent such as know-how.b.assets that can be seen and quantified.c.organizational culture.d.a firms reputation.31, Business-level strategies detail commitments and actions taken to provid

31、e value to customers and gain competitive advantage by exploiting core competencies ina.the selection of industries in which the firm will compete.b.specific product markets.c.primary value chain activities.d.particular geographic locations.32, A firms core strategy is its _ strategy.a.corporateb.bu

32、sinessc.pricingd.international33, Although both companies have Internet access to potential customers, the most striking difference between Barnes and Nobles access to customers and As access to customers is the difference in the _ dimension of relationships with customers.a.responsivenessb.richness

33、c.affiliationd.reach34, The three dimensions of a firms relationships with customers include all the following EXCEPTa.exclusiveness.b.affiliation.c.richness.d.reach.35, Before the firm decides what products to offer and what benefits and features they will have, the firm must decide all the followi

34、ng questions EXCEPTa.who the firm should serve.b.when the customers needs should be satisfied.c.what needs the firm should satisfy.d.what core competencies are needed to satisfy customer needs.36, Demographic segments include generational identifications. Which segment of the population was previous

35、ly financially conservative, but is now willing to spend money?a.Baby Boomersb.Swing Generationc.World War II Generationd.Generation X37, The analysis of the activity map of a successful company such as Southwest Airlines emphasizes howa.the organizational culture of Southwest Airlines is the key to

36、 the success of the organization.b.understanding of the profit pool in an industry indicates to companies where above-average returns can be earned.c.it is hard for rivals to match an array of interlocked activities.d.the primary and support activities of a successful company capture value all along

37、 the value chain.38, All of the following are considered generic business-level strategies EXCEPTa.product diversificationb.cost leadershipc.focused differentiationd.integrated cost leadership/differentiation39, As the television industry has changed in the last few decades from just three major net

38、works to a multiplicity of networks, one of the major aspects of business strategy for the newer networks is _ than the traditional networks.a.broader competitive scopeb.narrower competitive scopec.increased use of primary activities to capture valued.increased use of support activities to capture value40, Research suggests that having a competitive advantage in _ creates more value in the cost leadership strategy than it does in the differentiation strategy.a.marketing and salesb.technology developmentc.inbound and outbound logisticsd.human resource management