微观经济管理学与财务知识分析(ppt 85页)

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1、Perfect CompetitionChapter 11Q.How many economists does it take to screw in a light bulb?A.Eight.One to screw it in and seven to hold everything else constant.uThe concept of competition is used in two ways in economics.lCompetition as a process is a rivalry among firms.lCompetition as the perfectly

2、 competitive market structure.uCompetition involves one firm trying to take away market share from another firm.uAs a process,competition pervades the economy.uIt is possible to imagine something that does not exist a perfectly competitive market in which the invisible hand works unimpeded.uCompetit

3、ion is the end result of the competitive process under highly restrictive assumptions.uA perfectly competitive market is one in which economic forces operate unimpeded.uA perfectly competitive market is one in which economic forces operate unimpeded.uA perfectly competitive market must meet the foll

4、owing requirements:lBoth buyers and sellers are price takers.lThe number of firms is large.lThere are no barriers to entry.lThe firms products are identical.lThere is complete information.lFirms are profit maximizers.uBoth buyers and sellers are price takers.lA price taker is a firm or individual wh

5、o takes the market price as given.lIn most markets,households are price takers they accept the price offered in stores.uBoth buyers and sellers are price takers.lThe retailer is not perfectly competitive.lA store is not a price taker but a price maker.uThe number of firms is large.lLarge means that

6、what one firm does has no bearing on what other firms do.lAny one firms output is minuscule when compared with the total market.uThere are no barriers to entry.lBarriers to entry are social,political,or economic impediments that prevent other firms from entering the market.lBarriers sometimes take t

7、he form of patents granted to produce a certain good.uThere are no barriers to entry.lTechnology may prevent some firms from entering the market.lSocial forces such as bankers only lending to certain people may create barriers.uThe firms products are identical.lThis requirement means that each firms

8、 output is indistinguishable from any competitors product.uThere is complete information.lFirms and consumers know all there is to know about the market prices,products,and available technology.lAny technological advancement would be instantly known to all in the market.uFirms are profit maximizers.

9、lThe goal of all firms in a perfectly competitive market is profit and only profit.lFirm owners receive only profit as compensation,not salaries.uIf all the necessary conditions for perfect competition exist,we can talk formally about the supply of a produced good.uThis follows from the definition o

10、f supply.uSupply is a schedule of quantities of goods that will be offered to the market at various prices.uThis definition requires the supplier to be a price taker(the first condition for perfect competition).uSince most suppliers are price makers,any analysis must be modified accordingly.uBecause

11、 of the definition of supply,if any of the conditions are not met,the formal definition of supply disappears.uThat the number of suppliers be large(the second condition),means that they do not have the ability to collude.uConditions 3 through 5 make it impossible for any firm to forget about the hun

12、dreds of other firms just itching to replace their supply.uCondition 6 specifies a firms goal profit.uEven if we cannot technically specify a supply function,supply forces are still strong and many of the insights of the competitive model can be applied to firm behavior in other market structures.uT

13、he demand curves facing the firm is different from the industry demand curve.uA perfectly competitive firms demand schedule is perfectly elastic even though the demand curve for the market is downward sloping.uThis means that firms will increase their output in response to an increase in demand even

14、 though that will cause the price to fall thus making all firms collectively worse off.Market supplyMarketdemand1,0003,000Price$1086420QuantityMarketFirmIndividual firm demand 102030Price$1086420QuantityuThe goal of the firm is to maximize profits.uWhen it decides what quantity to produce it continu

15、ally asks how changes in quantity affect profit.uSince profit is the difference between total revenue and total cost,what happens to profit in response to a change in output is determined by marginal revenue(MR)and marginal cost(MC).uA firm maximizes profit when MC=MR.uMarginal revenue(MR)the change

16、 in total revenue associated with a change in quantity.uMarginal cost(MC)-the change in total cost associated with a change in quantity.uSince a perfect competitor accepts the market price as given,for a competitive firm,marginal revenue is price(MR=P).uInitially,marginal cost falls and then begins

17、to rise.uMarginal concepts are best defined between the numbers.uTo maximize profits,a firm should produce where marginal cost equals marginal revenue.uIf marginal revenue does not equal marginal cost,a firm can increase profit by changing output.uThe supplier will continue to produce as long as mar

18、ginal cost is less than marginal revenue.uThe supplier will cut back on production if marginal cost is greater than marginal revenue.uThus,the profit-maximizing condition of a competitive firm is MC=MR=P.CAP=D=MRCosts1 2 3 4 5 6 7 8 910 Quantity6050403020100ABMC012345678910$28.0020.0016.0014.0012.00

19、17.0022.0030.0040.0054.0068.00Price=MRQuantity Produced Marginal Cost$35.0035.0035.0035.0035.0035.0035.0035.0035.0035.0035.00uThe marginal cost curve is the firms supply curve above the point where price exceeds average variable cost.uThe MC curve tells the competitive firm how much it should produc

20、e at a given price.uThe firm can do no better than producing the quantity at which marginal cost equals price which in turn equals marginal revenue.ABCMarginal costCost,Price$7060504030201001Quantity2345678910uWhen we speak of maximizing profit,we refer to maximizing total profit,not profit per unit

21、.uFirms do not care about profit per unit;as long as an increase in output will increase total profits,a profit-maximizing firm should increase output.uProfit is maximized where the vertical distance between total revenue and total cost is greatest.uAt that output,MR(the slope of the total revenue c

22、urve)and MC(the slope of the total cost curve)are equal.TCTR0Total cost,revenue$3853503152802452101751401057035Quantity1 2 3 4 5 6 7 8 9Maximum profit=$81$130LossLossProfituWhile the P=MR=MC condition tells us how much output a competitive firm should produce to maximize profit,it does not tell us t

23、he profit the firm makes.uProfit can be calculated from a table of costs and revenues.uProfit is determined by total revenue minus total cost.uThe profit-maximizing position is not necessarily a position that minimizes either average variable cost or average total cost.uIt is only the position that

24、maximizes total profit.P=MR Output Total CostMarginalCostAverageTotal CostTotalRevenueProfitTR-TC040.00040.0035.00168.0028.0068.0035.0033.0035.00288.0020.0044.0070.0018.0035.003104.0016.0034.67105.001.0035.004118.0014.0029.50140.0022.0035.005130.0012.0026.00175.0045.0035.006147.0017.0024.50210.0063.

25、00P=MR Output Total CostMarginalCostAverageTotal CostTotalRevenueProfitTR-TC35.004118.0014.0029.50140.0022.0035.005130.0012.0026.00175.0045.0035.006147.0017.0024.50210.0063.0035.007169.0022.0024.14245.0076.0035.008199.0030.0024.88280.0081.0035.009239.0040.0026.56315.0076.0035.0010293.0054.0029.30350

26、.0057.00uFind output where MC=MR.uThe intersection of MC=MR(P)determines the quantity the firm will produce if it wishes to maximize profits.uFind profit per unit where MC=MR.uTo determine maximum profit,you must first determine what output the firm will choose to produce.uSee where MC equals MR,and

27、 then drop a line down to the ATC curve.uThis is the profit per unit.(a)Profit case(b)Zero profit case(c)Loss caseQuantityQuantityQuantityPrice65 60 55 50 45 40 35 30 25 20 15 10 5 065 60 55 50 45 40 35 30 25 20 15 10 5 01 2 3 4 5 6 7 8 910 121 2 3 4 5 6 7 8 910 12DMCAP=MRBATCAVCEProfitCMCATCAVCMCAT

28、CAVCLoss65 60 55 50 45 40 35 30 25 20 15 10 5 01 2 3 4 56 7 8 910 12P=MRP=MRPricePrice The McGraw-Hill Companies,Inc.,2000Irwin/McGraw-HilluFirms can also earn zero profit or even a loss where MC=MR.uEven though economic profit is zero,all resources,including entrepreneurs,are being paid their oppor

29、tunity costs.uIn all three cases(profit,loss,zero profit),determining the profit-maximizing output level does not depend on fixed cost or average total cost,by only where marginal cost equals price.uThe firm will shut down if it cannot cover average variable costs.lA firm should continue to produce

30、as long as price is greater than average variable cost.lOnce price falls below that point it makes sense to shut down temporarily and save the variable costs.uThe shutdown point is the point at which the firm will gain more by shutting down than it will by staying in business.uAs long as total reven

31、ue is more than total variable cost,temporarily producing at a loss is the firms best strategy since it is taking less of a loss than it would by shutting down.MCP=MR2468 QuantityPrice6050403020100ATCAVCLossA$17.80uWhile the firms demand curve is perfectly elastic,the industrys is downward sloping.u

32、For the industrys supply curve we use a market supply curve.uIn the short run when the number of firms in the market is fixed,the market supply curve is just the horizontal sum of all the firms marginal cost curves,taking account of any changes in input prices that might occur.uSince all firms have

33、identical marginal cost curves,a quick way of summing the quantities is to multiply the quantities from the marginal cost curve of a representative firm by the number of firms in the market.uProfits and losses are inconsistent with long-run equilibrium.uProfits create incentives for new firms to ent

34、er,output will increase,and the price will fall until zero profits are made.uOnly zero profit will stop entry.uThe existence of losses will cause firms to leave the industry.uZero profit condition is the requirement that in the long run zero profits exist.uThe zero profit condition defines the long-

35、run equilibrium of a competitive industry.uZero profit does not mean that the entrepreneur does not get anything for his efforts.uIn order to stay in business the entrepreneur must receive his opportunity cost or normal profits the owners of business would have received in the nest-best alternative.

36、uNormal profits are included as a cost and are not included in economic profit.Economic profits are profits above normal profits.uEven if some firm has superefficient workers or machines that produce rent,it will not take long for competitors to match these efficiencies and drive down the price.uRen

37、t is an income received by a specialized factor of production.uThe zero profit condition is enormously powerful.lIt makes the analysis of competitive markets far more applicable to the real world than can a strict application of the assumption of perfect competition.MCP=MR0605040302010Price2468Quant

38、itySRATCLRATCuIndustry supply and demand curves come together to lead to long-run equilibrium.uAn increase in demand leads to higher prices and higher profits.uExisting firms increase output and new firms will enter the market,increasing output still more,price will fall until all profit is competed

39、 away.uIf the the market is a constant-cost industry,the new equilibrium will be at the original price but with a higher output.uA market is a constant-cost industry if the long-run industry supply curve is perfectly elastic.uThe original firms return to their original output but since there are mor

40、e firms in the market,the total market output increases.uIn the short run,the price does more of the adjusting.uIn the long run,more of the adjustment is done by quantity.Profit$910120FirmPriceQuantityBAMarketQuantityPrice0BACMCACSLRS0SRD07700$98401,200D1S1SR7uTwo other possibilities exist:lIncreasi

41、ng-cost industry factor prices rise as new firms enter the market and existing firms expand capacity.lDecreasing-cost industry factor prices fall as industry output expands.uIf inputs are specialized,factor prices are likely to rise when the increase in the industry-wide demand for inputs to product

42、ion increases.uThis rise in factor costs would force costs up for each firm in the industry and increases the price at which firms earn zero profit.uTherefore,in increasing-cost industries,the long-run supply curve is upward sloping.uIf input prices decline when industry output expands,individual fi

43、rms marginal cost curves shift down and the long-run supply curve is downward sloping.uInput prices may decline to the zero-profit condition when output rises and when new entrants make it more cost-effective for other firms to provide services to all firms in the market.uOwners of the Ames chain of

44、 department stores decide to close over 100 stores after experiencing two years of losses(a shutdown decision).uInitially,Ames thought the losses were temporary.uSince price exceeded average variable cost,it continued to produce even though it was losing money.uAfter two years of losses,its prospective changed.uThe company moved from the short run to the long run.uThey began to think that demand was not temporarily low,but permanently low.uAt that point they shut down those stores for which P AVC.PriceQuantityMCATCAVCP=MRLossPerfect CompetitionEnd of Chapter 11