ways of advertising.pptx
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1、段宗辰 秦杨 李子宸,ways of advertising,1,2,3,4,CONTENTS,TV and radio commercials,newspapers, magazines and trade journal,trade fairs,the Internet,5,conclusion & Q &A,“Advertising is the greatest art form of the 20th century.”,Advertising is the art of convincing people to spend money they dont have for some
2、thing they dont need.,Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.,Herbert Marshall McLuhan was a Canadian educator, philosopher and scholar a professor of English literature, a literary critic, a rhetorician, and a communications theorist.,TV and r
3、adio commercials,As one of the traditional advertising ways, TVs Ad played an important role in our daily life.,look at these photos, do you feel familiar?,advantages,disadvantages,TV and radio commercials,Has the strong impact and influence Quick convey Customers are passive to accept Higher rate o
4、f attention,Higher advertising expense Less people watch TV ,especially in young people,newspapers, magazines and trade journal,newspapers, magazines and trade journal,Different with newspapers ad.,the ad on the magazines have higher reliability and artistic value.,newspapers, magazines and trade jo
5、urnal,VS,Has clear readers stratum Has fancy print and higher read rate High pertinence is in favor of ads putting in Has a long publishing cycle and bad timelines,Has the biggest influence and the most widely universality Has high speed of propagation Has little attention value Has low artistic val
6、ue,trade fairs,Although trade fairs are not famililar with us, there is no doubt that trade fairs have the highest pertinence . Like a old sayseverything has two sides, high pertinence not only bring many potencial customers but also make itself in a little cycle, which more people could not watch t
7、he ads.,the Internet,From 2005, putting ads in the internet became more and more sellers choices.,The internets penetration rate substitute newspaper for the 2nd way. Although TVs market position is difficult to shake, internet has a very quick increment speed.,the Internet,Makestheaudiences attentionfocused Has nice interactivity With the internet popularizing ,there are more and more readers,readers maybe hate ad and make products sell less readers can close your ad always in a conner so that people ignore ads.,CONCLUSION,THANKS,谢谢聆听,
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