阅读理解之广告类1

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1、阅读理解之广告等应用文1. 2013四川卷Fun DayTo celebrate the Year of the snakeOrganised by Lam Tin Youth Centre and Kwun Tong High SchoolDate: 2 February 2013Time: 10 am5 pmPlace: Kwun Tong PlaygroundFee: $20 (buy three get one free)Programmes: drama, lion dance, magic show and ballet performanceHighlights: 1) ente

2、r the lucky draw to win a digital camera 2) learn to make festival food Join us on the Fun Day! All are welcome! Free Soft DrinksNote: Tickets are available at the General Office of Lam Tin Youth Center For those who would like to be a volunteer, please contact Miss Olivia Wong one week before the a

3、ctivity.31. What you have just read is a _. A. noteB. report C. schedule D. poster32. What is going to take place on 2 February 2013? A. A big event to welcome a Chinese new year. B. A social gathering to raise money for wildlife. C. A party for close friends to meet and have fun. D. A meeting of Kw

4、un Tong High School students.33. How much do you have to pay in total if four of you go together? A. $20.B. $40. C. $60. D. $80.34. Which of the following statements is true? A. Tickets are sold in Kwun Tong High School. B. Its unnecessary to take soft drinks with you. C. Free digital cameras are pr

5、ovided for everybody. D. Festival food will be served without extra charge.2. 【2012江苏卷】 A What Would You Want Most on a Desert Island?This months survey shows people worldwide have a natural understanding of what they would need most if left alone on a desert island: Another person. And one they kno

6、w well. Respondents in all 16 countries surveyed said their spouse (调查对象) or partner would be their first choice to have with them. Perhaps this makes sense: An MP3 player cant help you find drinking water, your dog cant help you start a fire and who knows if George Clooney or Penelope Cruz has take

7、n courses in wilderness survival training? Lets just hope the SOS sign you two build gets spotted sooner rather than later!My husband, of course! George Clooney wouldnt think Im as pretty as my husband does!Roseane, 42, BrazilMy MP3 player. I would not want my loved ones, including my pet, to be lef

8、t alone like this.Co-Co, 28, ChinaMy partner should be there to listen to me complain about the fact that we are left alone on an islandprobably due to some error he made.Julia, 25, Jordan56. According to the survey, people left alone on a desert island would most want their_.A. MP3 player B. dog C.

9、 spouse/partner D. celebrity57. Which of the following is tree about George Clooney?A. He has been trained in wilderness survival. B. He may not be able to help you survive.C. He does not think Roseane is beautiful. D. He is the choice of most South African women.58. The survey results are analyzed

10、in terms of the respondents _.A. sex, age and nationalityB. race, nationality and sexC. marriage, age and raceD. age, sex and marriage3.【2012天津卷】Bicycle SafetyOperation Always ride your bike in a safe, controlled manner on campus(校园). Obey rules and regulations. Watch out for walkers and other bicyc

11、lists, and always use your lights in dark conditions.Theft Prevention Always securely lock your bicycle to a bicycle rack-even if you are only away for a minute. Register your bike with the University Department of Public Safety. Its fast, easy, and free. Registration permanently records your serial

12、 number, which is useful in the possible recovery of the bike stolen.EquipmentBrakes Make sure that they are in good working order and adjusted properly.Helmet A necessity, make sure your helmet meets current safety standards and fit properly.Lights Always have a front headlight-visible at least 500

13、 feet in front of the bike. A taillight is a good idea.Rules of the RoadRiding on Campus As a bicycle rider, you have a responsibility to ride only on streets and posted bicycle paths. Riding on sidewalks or other walkways can lead to a fine. The speed limit for bicycles on campus is 15mph, unless o

14、therwise posted. Always give the right of ways to walkers. If you are involved in an accident, you are required to offer appropriate aid, call the Department of Public Safety and remain at the scene until the officer lets you go.Bicycle Parking Only park in areas reserved for bikes. Trees, handrails

15、, hallways, and sign posts are not for bicycle parking, and parking in such posts can result in a fine.If Things Go WrongIf you break the rules, you will be fined. Besides violating rules while riding bicycles on campus, you could be fined for:No bicycle registration-$25Bicycle parking banned-$30Blo

16、cking path with bicycle -$40Violation of bicycle equipment requirement -$3536. Registration of your bicycle may help you _.A. find y our stolen bicycleB. get your serial numberC. receive free repair servicesD. settle conflicts with walkers37. According to the passage, what bike equipment is a free c

17、hoice for bicycle riders?A. Brakes.B. A helmet C. A headlight.D. A taillight.38. When you ride a bicycle on the campus, _.A. ride on posted bicycle paths and sidewalk B. cycle at a speed of over 15 mphC. put the walkers right of way firs D. call the police before leaving in a case of accident39. If

18、you lock your bicycle to a tree on the campus, you could be fined _.A. $25B. $30C. $35D. $4040. What is the passage mainly about?A. A guide for safe bicycling on campus. B. Directions for bicycle tour on campus.C. Regulations of bicycle race on campus. D. Rules for riding motor vehicles on campus.附录

19、一：广告等应用文体的阅读及答题技巧 信息寻找题、广告阅读题信息寻找题一般在应用文体中较常见，体现于查字典、阅读广告、公告、演出海报、车船航班时间表等之中。这类阅读材料包含的某一方面的信息非常全面，能满足各种人对信息的需求，但在高考试题中，常常是就某一方面提问，考生完全没有必要从头到尾仔细阅读，因为材料中有很多冗余无效信息。做此类题时，宜采用“题干定全法”。即：先阅读题干，然后根据问题要求，有针对性地阅读相关部分快速寻找有效信息。广告是阅读理解题常考的一种题材。广告属应用文体。严格来说广告属快速寻找信息题。但是广告有着其他快速寻找信息题不同的特点。广告文体简洁明快，省略了大量的词语，达到了篇幅小

20、、信息多的目的。同时具有语言精练，形象性、鼓动性强的良好效果。广告阅读题多为细节理解题，关键在于正确理解广告内容。考生必须具备较强的语言运用能力，熟悉文化背景，利用各种手段（如：补全、联想、推测等）正确解读广告的内容。通常运用“补全成分法”和“联想推测法”两种方法来解读广告的内容。做题方法同样采用“题干定向法”。（1）补全成分法省略句在广告体阅读材料中大量出现，可以说广告阅读理解材料中大多数句子都是省略句。我们应结合全文语境及逻辑关系将省略句补全，从而更加准确地理解。如：Driver wanted. 根据文义，可将该句补充为：A driver will be wanted. (招聘一名司机)。

21、（2）联想推测法在些广告时间、日期、地点、电话、票价等用了缩略词，甚至一概没有提及，这就需要考生前后连贯，充分想象，整体理解。搜寻已知信息，推断语篇意义。为节省篇幅，特别是在商业广告中，常使用缩写词，尽管有些缩写不太规范，但却常用，常见的缩写词有：Tel. =telephone number Ph. =phone Add (r). =address co. =company Ltd=Limited Max=maximum Min=minimumhr=hour t=time fig=figure ft=foot ml=mile doz=dozen Mt=Mountain P=pageprof.

22、=professor Dr. =doctor s=south n=north w=west Sta=Station pop=popular vs=versusXmas=Christmas info=information VIP=very important persons hrs=hoursaft=after ad=advertisement p/t=part time exp=experienced PC=personal computer MA=Master of Arts BS degree=bachelors degree (学士学位)附录二： 单词 stage_ conclusio

23、n _ aim_ reaction_ apparatus_equipment_react_form- partial_steam_ oxide_ rust_ boil_ordinary_ Potassium_Sodium_Calcium_Magnesium_ Aluminium_ Iron_Zinc_Copper _ 短语: react with_ addto_ at the top_ at the bottom of_ Keep sb/sth out of_ put sth in order _ Find out _air-free water _ a description of _ half-fill a test tube with water _4