小米手机SWOT市场分析

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1、小米手机SWOT分析优势优势Strengths1、高端做工和舒适的手感 2、性能出色的双核1.5GHZ处理器 3、4.0英寸大屏幕 4、MIUI界面适合国人使用 机会机会Opportunities1、中国手机市场巨大2、中国消费者的特点是追求物美价廉3、小米手机是一款高性能发烧级智能机，配置在市场上是中上等，对比其他同配置手机价格较低威威胁胁Threats1、成本过高，将面临资金断裂 2、供货吃紧，缺乏产 业合作保障 3、员工疲惫，感觉发展前景渺茫 劣劣势势Weaknesses1、没有前置摄像头 2、硬件方面存在诸多问题3、信誉缺乏4，售后终端覆盖不足 This is an example t

2、ext. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.SWOT ANALYSISSub headlineStrength性能出色的双性能出色的双核处理器核处理器Strength4 4英寸大屏幕英寸大屏幕Strength高端做工和舒高端做工和舒适的手感适的手感Strength 双核处理器一直都是小米手机最大的亮点，这颗高通MSM8260处理器的性能也让我们感到满意，无论是系统的流畅性还是支持的高清功能（游戏

3、和视频），都达到了顶级双核手机的标准 Strength 4英寸的屏幕在保证了现实效果外更注重了手机的把握舒适感，6、3毫米的机身宽度可以让笔者可以轻松把握 Strength做工已经达到了摩托罗拉、三星等国际大厂的高水平 StrengthsSWOT ANALYSISWeaknesses没有前置摄像没有前置摄像头头 Weaknesses硬件方面存在硬件方面存在诸多问题诸多问题 Weaknesses信誉缺乏信誉缺乏 Weaknesses没有前置摄像头，这是小米手机无法回避也是无法通过后期优化弥补的缺憾。时代在发展，科技在进步，前置摄像头自然有它存在的价值，例如最新版的手机QQ就支持与PC视频通话，由

4、此看来，前置摄像头还是非常重要的Weaknesses1.1. 屏幕翘脚问题2 2手机掉漆问题3.3. 后盖缝隙闭合不严密问题4.4. 机身晃动有响声问题5.5. 原装配件中没有耳机Weaknesses由于小米公司起步晚，刚刚成立一年多，在HTC、三星、iphone等智能机占领大部分市场份额的时候，小米横空出世，在市场份额、占有率上明显不足，在大众心中的口碑还没能建立。加上小米手机频频爆出漏光、掉漆、频繁死机、通话破音以及售后服务并不完善的问题，对小米的信誉更是一个挑战 WeaknessesSWOT ANALYSISOpportunities中国手机市场中国手机市场巨大巨大Opportuniti

5、es中国消费者的中国消费者的特点是追求物特点是追求物美价廉美价廉Opportunities小米手机是一款小米手机是一款高性能发烧级智高性能发烧级智能机，配置在市能机，配置在市场上是中上等，场上是中上等，对比其他同配置对比其他同配置手机价格较低手机价格较低Opportunities中国手机市场连续数年保持百分之二十的增长速度 ，2010年统计数据，全国约有7.3亿部手机，手机普及率非常高Opportunities大多消费者都希望花更少的钱，买到更好的东西，而小米这好以低价来销售，满足了消费者。Opportunities核心卖点是高配合软硬一体，以及手机配置和免费软件。最低廉的高端智能手机Oppo

6、rtunitiesSWOT ANALYSISThreats成本过高，将成本过高，将面临资金断裂面临资金断裂 Threats供货吃紧，缺供货吃紧，缺乏产业合作保乏产业合作保障障 Threats员工疲惫，感员工疲惫，感觉发展前景渺觉发展前景渺茫茫Threats硬件成本应该在1300元到1500元之间 ，双倍薪水挖取人才 每年高额的人力成本加上产品硬件成本小米公司需要付出超过2.5个亿，以目前小米融资情况来看，即将面临资金断裂。 Threats截至目前 ，小米自己给出的数据是发货30万部，对比传统手机制造商的出货量，真可谓沧海一粟，从长远意义来看，对行业影响也是微乎其微。而之所以近期备受用户关注，这

7、和小米手机低价策略以及模仿式的饥渴销售大有关系，低价的策略适合中国人的消费心理，不过低价背后售后服务保障让人不得不担忧 Threats小米公司员工的作息制度也不同于其他公司，采用6X12小时，即一周上六天班，每天早10点上班到晚10点下班，遇到发货期加班过12点很平常。单靠性价比的原件组装战术和安卓改造战术是可以做出一部手机，低廉的价格是可以让人心动，但现在的消费者更注重体验和服务 ThreatsSWOT ANALYSISStrengths做工已经达到了摩托罗拉、三星等国际大厂的高水平 Strengths4英寸的屏幕在保证了现实效果外更注重了手机的把握舒适感，63毫米的机身宽度可以让笔者可以轻

8、松把握Strengths双核处理器一直都是小米手机最大的亮点，这颗高通MSM8260处理器的性能也让我们感到满意，无论是系统的流畅性还是支持的高清功能（游戏和视频），都达到了顶级双核手机的标准 Opportunities中国手机市场巨大Opportunities中国消费者的特点是追求物美价廉Opportunities核心卖点是高配合软硬一体，以及手机配置和免费软件Positive factorsSWOT ANALYSISWeaknesses没有前置摄像头，这是小米手机无法回避也是无法通过后期优化弥补的缺憾。时代在发展，科技在进步，前置摄像头自然有它存在的价值 Weaknesses小米横空出世，

9、在市场份额、占有率上明显不足，在大众心中的口碑还没能建立。加上小米手机频频爆出漏光、掉漆、频繁死机、通话破音以及售后服务并不完善的问题，对小米的信誉更是一个挑战 Weaknesses在小米论坛，发现里面的问题反馈多达近5000条，包括了发货速度慢、掉漆、摄像头拍照不尽人意，照相功能还不完善甚至相机无法拍照、频繁死机、无法开机、通话破音严重等十几个问题，还有部分用户申请退换机。Threats硬件成本应该在1300元到1500元之间 。双倍薪水挖取人才，截至目前，小米公司约有400人左右，以研发居多 Threats传统手机商与芯片以及其他相关合作伙伴都是有着多年合作关系，彼此已经形成稳定的供求关系

10、。小米手机的极少出货量以及与产业链各环节合作商远没到那个份儿上，自然就要先付费，而且也没有建立起良好的供求规划，一旦遇到芯片采购量高峰期，小米手机的供货也将随之奔溃，后果可想而知。 Threats腾讯科技一项网络调查显示，在超过3万人的调查中，近六成网民表示不会选择购买小米手机。 Negative factorsSWOT ANALYSISStrengthsThis is an example text. Go ahead and replace it with your own textOpportunitiesThis is an example text. Go ahead and rep

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