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1、长风破浪会有时，直挂云帆济沧海。 住在富人区的她 北京语言大学21春“英语”英语商务通论期末考核试题库附带答案一.综合考核(共50题)1.Credit unions are profitable cooperatives organized to meet the needs of their members.()A.错误B.正确参考答案：A2.Trade credit includes _.A.open accountB.promissory noteC.trade draftD.pident参考答案：ABC3.Once the pricing objective is set, an ap
2、propriate strategy can be worked out accordingly: _A.Skimming StrategyB.Penetration StrategyC.Loss Leader Pricing StrategyD.Odd Pricing StrategyE.Price Lining Strategy参考答案：ABCDE4.Money must be able to stand the wear and tear of repeatedtransactions during its life in circulation.()A.错误B.正确参考答案：B5.Co
3、nsumer products can be further classified into _.A.convenience goodsB.shopping goodsC.specialty goodsD.industrial goods参考答案：ABC6._ have long been regarded by the Chinese as the most important factors for success.A.Human unityB.Appropriate timingC.Favorable localityD.Good luck参考答案：ABC7.Securities mar
4、kets can be pided into primary and secondary markets.()A.错误B.正确参考答案：B8.Who will buy securities?A.speculators for quick gainsB.investors for long term returnC.those who are a combination of speculators for quick gains and investors for long term returnD.those who have a lot of money参考答案：ABC9.A warran
5、ty can be written or implied, both representing a promise by the manufacturer or seller that the product will work reasonably well.()A.错误B.正确参考答案：B10.Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms.()A.错误B.正
6、确参考答案：B11.A committee which is established on a permanent basis is known as an ad hoc committee.()A.错误B.正确参考答案：A12.Compared with sole proprietorships and partnerships, corporations have many advantages.Such as _.A.Limited LiabilityB.Easy to ExpandC.Separated Ownership and ManagementD.Continuous Life
7、参考答案：ABCD13.Accounting practices fall into _.A.publicB.privateC.governmentD.person参考答案：ABC14.In general, there are several types of life insurance: _A.term life insuranceB.whole life insuranceC.limited payment life insuranceD.endowment life insurance参考答案：ABCD15.Short-term unsecured loans take severa
8、l forms: _A.one-time-only loansB.lines of creditC.revolving credit agreementsD.non-interest-bearing account参考答案：ABC16.A firm should give its new employees proper orientation and help them adapt to the new environment.()A.错误B.正确参考答案：B17.If the organization is so flat that one superior has to manage t
9、oo many subordinates, efficiency may suffer rather than improve.()A.错误B.正确参考答案：B18.If a conflict occurs between common law and statutory law, the latter takes precedence.()A.错误B.正确参考答案：B19.In the US, copyright is issued for the life of the author plus fifty years.()A.错误B.正确参考答案：B20.A target market r
10、epresents a group of people who have similar needs and wants and are believed to have interest in the same products.()A.错误B.正确参考答案：B21.Generally, there are several types of insurance: _A.property insuranceB.liability insuranceC.health insuranceD.life insurance参考答案：ABCD22.In legal terminology, tort m
11、eans a civil or private wrongful act by one party that results in injury to another partys body, property or reputation.()A.错误B.正确参考答案：B23.Major forms of import surtaxes are _.A.tariffB.countervailing dutyC.antidumping dutyD.variable levy参考答案：BCD24.If afirm has done a good job in human resources man
12、agement, the number of employees who fail to meet the firms expectation will be very small.()A.错误B.正确参考答案：B25.VISA and MasterCard are two of the most popular bank credit cards.()A.错误B.正确参考答案：B26.Property is anything of value that is owned by an inpidual or a business.()A.错误B.正确参考答案：B27.A check is es
13、sentially an order instructing the bank to pay a given sun to a designated person or firm.()A.错误B.正确参考答案：B28.It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.()A.错误B.正确参考答案：B29.Spec
14、ulators are mainly interested in stocks which give high pidends and/or are likely to rise in price in the long run.()A.错误B.正确参考答案：B30.Multinational corporations (MNCs) are the highest form. for organizing international business.()A.错误B.正确参考答案：A31.Current ratio and quick ratio are two of the most com
15、mon ratios used to analyze a firms short-term or liquidity position.()A.错误B.正确参考答案：B32.The major forms of business in a market economy are _.A.sole proprietorshipB.partnershipC.corporationD.franchising参考答案：ABCD33.Ads over radio are inexpensive in terms of preparation and spots and are particularly e
16、ffective for certain types of audiences.()A.错误B.正确参考答案：B34.According to its attributes, property can be classified into _.A.tangible real propertyB.intangible personal propertyC.intellectual propertyD.material property参考答案：ABC35.A corporation is defined as“an association of two or more persons to ca
17、rry on as co-owners of a business for profit.”()A.错误B.正确参考答案：A36.A committee which is set up to solve a specific task and then dissolved is called a standing committee.()A.错误B.正确参考答案：A37.The functions of money are _.A.medium of exchangeB.store of valueC.unit of accountD.economic index参考答案：ABC38.Quic
18、k ratio is calculated by piding current assets by current liabilities.()A.错误B.正确参考答案：A39.Large organizations, in general, have several levels of management: _A.chief executive officerB.pision managersC.supervisors参考答案：ABC40.According to the economic theory of supply and demand, price is set where su
19、pply meets demand, and this price is referred to as the equilibrium price.()A.错误B.正确参考答案：B41.Before assuming risks, a firm must take two important factors into consideration _.A.the amount of money involvedB.the probability of successC.the time involvedD.the people concerned参考答案：AB42.The selling pro
20、cess of personal selling inculd _.A.ProspectB.QualifyC.Make PresentationD.Handle Objections参考答案：ABCD43.All managers should possess some types of skills as _.A.human skillsB.conceptual skillsC.technical skillsD.management skills参考答案：ABC44.Frederick Herzberg and his associates put forward a theory cal
21、led the two-factor theory, including _.A.hygienic factorsB.motivating factorsC.security factorsD.social factors参考答案：AB45.The major forms of NTB are _.A.quotasB.voluntary export quotasC.foreign exchange controlD.state monopoly参考答案：ABCD46.According to its purposes, accounting falls into _.A.managerial
22、 accountingB.financial accountingC.public accountingD.personal accounting参考答案：AB47.Some certain basic principles about insurance are _.A.insurable interestB.utmost good faith, indemnityC.contribution, subrogationD.the doctrine of proximate cause参考答案：ABCD48.Cigarettes, snack food, soft drinks, candy
23、and other frequently purchased goods are the major items sold in vending machines.()A.错误B.正确参考答案：A49.The most common channels of distribution are _.A.wholesalersB.retailersC.agentD.brokers参考答案：ABCD50.Committees could be independent organizations, but most of them work in combination with one of the above discussed forms of organization.()A.错误B.正确参考答案：B
北京语言大学21春“英语”《英语商务通论》期末考核试题库8附带答案
