BEC中级口试历年真题PART2及答案汇总

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1、.BEC中级口试历年真题PART2及答案汇总真题二Whatis important when entertaining clients“ types of activities CostFirstly,we must chooseappropriate types of activities to entertain different clients. Differentclients have different tastes interests and hobbies. In order to make them feelsatisfied and fortable we must ch

2、oose the activities they prefer and areinterested in. For e*ample if you find your client has a taste for art or musicthen take him or her to a concert. If he or she is a sports fan take him or herto the sports event.Secondly, Cost isnot always the essential thing. How much we spend is depending on

3、thenature/characteristics of the transaction or the size of the deal. Butsometimes we should consider the profit issue. If the pany is e*pecting tomake big gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its clients. The ideal plan wouldbe

4、spending as little money as possible to get the deal done. But you must notoffend your clients. You should make them feel being weled.Whatis important when choosing retail premises to rent“ Locationof site (transportation) Lengthof contract Demandfor products or services Laborcosts petition Localwor

5、kforce availableFirstly, locationof site is very important. You need to consider whether its convenient andeasy for raw material supply and transporting out the products, whether itseasy to get access to the electricity, water, gas and other supporting energy,whether its convenient for staff to go t

6、o work.Secondly, lengthof contract is also important. Longer contract would cover issues in moredetails. The contract should cover certain matter, which are likely to happen,such as, assignment, service charges.What isimportant when deciding on packaging for products？ Image production processThe pac

7、kaging ofour products is in fact a kind of advertisement for our products. So when wedecide on packaging for products we must first consider if the packaging canreflect the image of our products. It must best represent the quality of ourproducts through its design and layout which can attract our cu

8、stomers to buyour products. The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products. Andwe should make sure that the customers can identify our products immediatelythrough the pac

9、kaging.Besides, theproductionprocess decides the physical characters of your products. Fore*ample, what they are made of, metal glass or wood“ Because of thesecharacters you have to select different kind of packaging. For e*ample beingfragile your products made of glass should be packaged in a soft

10、containerwhich can stand the impact of collision. Your wood products should be kept inthe anti-wet and anti-mold packaging. As for metal products anti-wet andanti-rust packaging is necessary. Appropriate packaging can ensure the quality ofyour products during the delivery.Whatis important when packa

11、ging“ image production process convenienceFirst of all, whenpackaging, its very important to choose the color, shape and design thatconvey the high-quality image to our customers. With special appearance, ithelps make the product distinct from others and attract consumers attention.Second, productio

12、nprocess is also important, the product will be handled for many times duringits production process, so the packaging material we use should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against spoilage.Apart

13、from thistwo aspects, its also of great importance to offer consumers convenience. Packagingshould be designed in such as way to make it easier for customers to open thecontainer and use the product.What isimportant when selecting staff for promotion“ Attitude to work Current performance Personal qu

14、alitiesAttitude to work工作态度: The staff who hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to acplish the task. Moreover, his hard-workingmight well influence the other staff and set a good e*ample

15、for them. Thepany needs such kind of spirit.Currentperformance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one whogets the chance should be the best one among all staff. Otherwise other staffwont be convinced. Current performance c

16、an just tell all staff what he or shehas done and can also tell the staff the reason for promotion. Then everybodywill try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to thepany, responsibility and so on

17、, since these qualities can establishcredibility and integrity among colleagues. The selecting staff should be as acontributor to the pany and as a person of high personal standing with acapacity for leadership.municationskills，Cooperation skillsWhat is importantwhen considering a career change“ Fur

18、ther study or training Opportunities for future promotion Salary Location pany reputationFirstly, furtherstudy or training cannot be neglected, since training can keep their skillscurrent and up-dated, thus making them more petitive throughout their lives.Secondly, future promotionnormally provides

19、an increase in pay and status and brings you a sense ofcareer achievement.Thirdly, Salary isnot the most important thing in the world. I do think so. But without money, wellbe in difficulties. When we cant support our families, we will naturallyconsider career change.Location must betaken into accou

20、nt, especially for one who is married and has children. If thenew job means relocation, moving to a strange city, it can be a great threat toones family life, and various problems will arise, such as childrens education,etc. Besides, people have to consider whether the climate, food and the culturet

21、here fit them or not.What is importantwhen planning an advertising campaign“ Market research Selecting appropriate mediaMarket research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you to decide when, where andwhom you c

22、an give your advertisement.Selectingappropriate media: For e*ample, if your new product aims to reach young people,it is a wise choice to put an advertisement on either TV or Internet, for theyoung are used to getting news there. Or it will be a waste of money.Pricing: Aftercarrying out market resea

23、rch, we can know what the most rational price of a newproduct is.What is importantwhen choosing transport for business trip“ Convenience Cost-effectiveness fortFirstly,Convenience transport can help to make your trip easy, efficient and free fromfatigue.Secondly, It isadvisable not to choose a trans

24、port whose cost is beyond your budget, sincee*pensive transport can even stop you from meeting your targets. You shouldnever allow this kind of cost to ruin your whole business.Finally, fortmeans being physically rela*ed and contented, free from worries andunhappiness. With fortable transport, you c

25、an arrive well rested and readyfor your work. This is vital for the success of your business.Whatis important when e*porting goods or services for the first time“ Cultural differences Professional adviceWhen e*portinggoods or services for the first time ,it is very important to consider culturaldiff

26、erences. Cultural differs from country to country. People in differentcountries have different tastes and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a pany shouldtake cultural differences into consideration when e*porting goods or servicesfo

27、r the first time. Otherwise, the goods or services wont sell well.Professionaladvice is also important. Since the pany has never done internationalbusiness before, it may lack e*perience of e*porting goods or services. If thepany seeks professional advice, it may avoid marketing disasters which mayl

28、ead to big losses. In addition, its also important for the pany to locatea good e*porting firm which can provide great assistance in selling goods orservices to foreign countries.Whatsimportant whendealingwith plaints from clients“ Offering an apology suggest a solution to the problemOffering anapol

29、ogy is the very basic level. When the clients think that they have receivedunfair treatments, the first thing that the pany should do is to calm themdown and try to keep the client. An apology is the first step and a usefulmethod to maintain control of the situation. Offering an apology is animporta

30、nt gesture to show that the hosting pany is fully aware of thesituation and would like to take the potential responsibility for its mistakes.The plaining clients would feel that their plaints are being paidattention and may therefore be happy to proceed to the transaction with thehosting pany.It is

31、necessary tosuggest a solution to the problem as well.The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner. Apart from an apology, the client would want tohave the problems and misunderstanding solved before their munication movesto the ne*

32、t level. If the hosting pany failed or refused to suggest asolution, its sincerity of entering into the transaction would be put intodoubt.What is importantwhen setting prices for new products“ Production costs petitors prices Demand QualityThe first thing wemust take into account is Production cost

33、s when setting prices for newproducts. Prices should cover the costs, such as insurance, raw materials, rentand equipment. Otherwise, the pany will make a loss.petitorsprices: If we sell our products at a lower price than our petitors, we canseize a large market share quickly. Then, large sales volu

34、me can help ourpany reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When demand is weak, we can setlower price. Firms must estimate the quantities of a product that consumerswill demand and then set the price for the new product.Quality质量:If

35、 the new products are of better quality and can perform more functions thanpetitors, then the prices can be high.Whatis important when aiming to reduce staff turnover“ Financial incentives career structure Pleasingwork environment fle*ible working hours trainingFirstly, financialincentives are impor

36、tant. Staff want some sort of recognition for the job thatthey do. Correct Financial incentives plan will arouse their enthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Secondly, careerstructure is also important. Employees will remain with their employer ifcareer opportunities

37、are presented. Career plans for those who what to upwardin the pany undoubtedly improve morale and boost engagement. (This can leadto some motivational values and enhance employees fulfillment.)Thirdly, creatinga pleasing workplace is very important when aim to retain good staff. Apleasing workplace

38、 includes everything from having the right tools available toprovide basic fort, such as proper lighting and noise control, etc.On top of that,fle*ible working hours should be also taken into account. It allows the staff acertain degree of freedom, which is essential for the balance of life and work

39、.Besides, trainingcannot be neglected, since training can keep their skills current and up-dated,thus making them more petitive throughout their lives.真题四What is important whenPlanning a presentation？ Audience Equipment neededFirstly，Youneed to know who is going to be the target audience. Whether th

40、e audience knowanything about the topic of your presentation, What they are interested in,and Why they e to your presentation.Once you have found out something about the target audience, you need to keepin mind their interests and needs so as to make your presentation interestingand meaningful for t

41、he target audience.Secondly, you needto decide what kind of equipment will be needed for the presentation, e.g.over-head projector; clear transparencies; puter; microphone, acoustic forthe venue where the presentation will take place. Also,You need to make surethat the equipment needed will be avail

42、able on the day when the presentationwill take place. whats more, you need to check that all the equipment is ingood condition and works well.What is important whenselecting an interpreter for a meeting with foreign clients E*perience ReliabilityFirstly, you needto select an interpreter who is e*per

43、ienced in interpreting for such meetings,the interpreter should have a wide knowledge about business management andfamiliar with the special terms and jargons for mercial negotiations,finance, law, etc. in addition, a background knowledge about the target countryis also important too.Secondly, thein

44、terpreter for a meeting with foreign clients should be reliable in thefollowing aspects: being punctual for the meetings,keeping information learnedat the meetings confidential and interpreting accurately what is beingdiscussedWhat is important whenintroducing a new product range onto the market Tim

45、ing advance publicityFirstly ,theintroduction should be made at an appropriate time, i.e. when the market ismatured for having this new product range, in other words, there will beprospective customers to buy the products. If there are any petitors who areplanning to introduce similar products onto

46、the market, then it is necessarythat the introduction should be made ahead of their introduction so as to grabas much market share as possible.Secondly, advancepublicity is important in that it will pave the way for the introduction, i.e.to make it known to the general public. There are different wa

47、ys to implementadvance publicity.- to have a newsconference to declare the introduction-to advertise onTV/radio, in newspaper/magazines-to deliversamples of the new product (delivery can be made in the streets, insupermarkets, to peoples homes etc.)What is important when aimingto improve career pros

48、pects (职业规划)“When aiming toimprove career prospects, I would take three factors into account, a goodreading habit, a good mand of foreign languages, a further education andorganic frame of the worldTo start with, agood reading habit can enrich your knowledge. When you are reading businessarticles, t

49、he latest business events will give you a clue of what to do on yourown opinions.Secondly, foreignlanguage learning is being increasingly有意识的替换more and more popular in panies because it guaranteeseffective munication with overseas business partners.Thirdly, furthereducation helps you to step forward

50、. With more training, your proficiency willbe improved. Last but not least, an organic knowledge system also plays animportant part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aimingto improve career prospects“ Reading business a

51、rticles Learning a foreign language TrainingFirstly, readingbusiness articles is very important when trying to improve career prospects.This is a good way for you to keep up with the latest development in relatedfield which may give you a clue of what to do ne*t.Secondly, learninga foreign language

52、is also important. For instance if you are good at speakingEnglish ,that would add weight to the improvement of career prospects since theglobalization economy and the wide-spread international corporation all needsthe bridge of a mon language ,and English is one of the most widely usedlanguages.Thi

53、rdly, trainingis another factor to consider. By doing so , you get access to a range ofskills to meet different sorts of needs from different jobs.What is important whendeciding how to transport goods“ Destination Speed delivery and loading of the goods priceWhen you aredeciding how to transport goo

54、ds, the destination of the delivery is the primeelement to be consideredFor the sake of (为了)convenience, various means of transportation should be adopted with regard todifferent distance of the delivery.Furthermore, wecan not overlook speed论点2. A more prompt delivery means a fasterturnover此处意为流通量，注

55、意它的其他两种意思：营业额及 turnover rate员工的离职率.On the other hand,delivery and loading of the goods should not be neglected. If the goods are nottaken care of, there could be damages either in transit or during the loadingand unloading process or by other reasons. If the percentage of the damagedportion is too h

56、igh and the goods are in a bad condition, the pany cansuffer from a huge loss.And now it esto the last point: price. Other things being equal, as long as the transportpany can handle the items properly(可以用专业术语“野蛮装卸rough handling表示),we would definitely choose the one that grants us the best offer.Wha

57、t is important whenpurchasing new machinery“ the level of automation the level of automation quality safetyFirstly, Whenpurchasing new machinery for production line(生产线), the level of automation should beconsidered first. Just imagine how much labor it will save if the whole processis puterized and

58、fully automatic, that is e*actly the reason why we buy newmachineries: to save labor and raiseefficiency.Secondly, weshould be aware of the maintenance requirement of the machineries we bought. Itshould be stated crystal clear in the payment terms whether it is theresponsibility of the buyer or the

59、seller to get the maintenance covered意为“负责.Furthermore, qualityshould be viewed before the purchaseFinally, if I werein charge of the purchase, my interest will be towards safety. The visual ofsome worker getting caught in the blade刀片of the machinery is horrifying. If we donttake this seriously, thi

60、s image will not be a hypothetical casewhat is important whenselecting a retail sales assistant“ previous e*periences appearance some basic skills and qualitiesWhen selecting aretail sales assistant, several factors should be taken into consideration.Firstly, I think if the candidate has some previo

61、us e*periences, he or she mayget a priority or privilege优先权，特权 for the position, because as many otheremployers, I attach great importance to it for that matter.Secondly, I wouldpay attention to the personal appearances of the applicants. A good appearancecan make the publicity of the pany better an

62、d easier, and the clients andcustomers will have deep impression of a decent, neatly dressed salesassistant.Thirdly, somebasic skills and qualities are necessary, such as munication skills andanalysis skills. And also, to keep contact with our customers is very important论点4. It can help us to improv

63、e our achievements and makesure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important whencontacting clients by telephone“ calling at the right time listen carefully positive and enthusiasticWhen con

64、tactingclients by telephone, we have to cover the whole range of business master in alimited time, so we have to be very brief and efficient in every minuteavailable (论点1：在已给出的提示中：calling at the right time比拟难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day,but how to talk is obv

65、iously a somewhat neglected art.To be specific,you should make sure that you that you call your clients at the right time,because it is impropriate, impolite and very annoying to disturb your clientswhen they are in the middle of something. To put it in another way, the perfecttiming is the key point.Secondly, whencontacting clients by telephone you should listen carefully, becaus