高一英语测试《Unit 1 Advertising》教案Project(牛津译林版必修4)
《高一英语测试《Unit 1 Advertising》教案Project(牛津译林版必修4)》由会员分享,可在线阅读,更多相关《高一英语测试《Unit 1 Advertising》教案Project(牛津译林版必修4)(2页珍藏版)》请在装配图网上搜索。
111Project Developing an ad campaignReading1. Lets read the handoutHow do you build an ad campaign? Try to find out the main idea of each paragraph.Paragraph 1 the definition of an ad campaignParagraph 2 what a target audience and how to determine the target audienceParagraph 3 what the ad campaign says Paragraph 4 how to reach the target audience2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.)2) What must you keep in mind when you start a successful advertising campaign? (A clear goal and target audience.)3) Why do you need to research your audience? (Because the right message needs to be created for right people.)4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.)3. Please find out the writing features in a handout so that we will know how to design our own. The writing features of a handout include:l brief introduction of subjectl supporting detailsl conclusion111- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Unit 1 Advertising 高一英语测试Unit Advertising教案Project牛津译林版必修4 英语 测试 Unit Advertising 教案 Project 牛津 译林版
装配图网所有资源均是用户自行上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作他用。
关于本文