（江苏专用）2020版高考英语大一轮复习 Module 4 Unit 1 Advertising课件.ppt

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1、Module 4Unit 1Advertising,重点单词,1.persuade vt.说服,劝说;使信服 教材原句 An advertisement uses words and pictures to persuade （ persuade ） people to buy a product or service, or to believe in an idea.,单项填空 Though we met only once at my uncles birthday party, he persuaded C all my savings. A.to lend him B.me to l

2、end C.me into lending himD.me into lending 答案C句意:虽然我们只在我叔叔的生日聚会上见过一次,但他说服我把我所有的积蓄都借给了他。根据固定搭配persuade sb. to do sth./into doing sth.和lend sb. sth.可知选C项。,语法填空 The other day,my mother tried to persuade me not to buy/out of buying (试图劝我不买) that coat as she thought it was too long. However,the assistant

3、 tried hard to persuade me of the special style (使我相信款式别致) and fashionable style of it. Therefore, I couldnt help being persuaded (persuade) into buying it. So you can see how easy it is to persuade a woman into buying/to buy (说服女人购买) the things that arent suitable for her.,点拨 persuade sb. into doin

4、g/to do sth.说服某人做某事 persuade sb. not to do/out of doing sth.说服某人不要做某事 persuade sb. of sth.使某人相信某事(相当于convince sb. of sth.) try to persuade sb. to do sth.试图说服某人做某事,联想 persuasion n.说服,劝说 persuasive adj.有说服力的 点津 (1)persuade sb. to do sth.强调劝说成功。 (2)若表示“试图说服某人做某事而未涉及结果”时, 则用try to persuade sb. to do sth

5、.或advise sb. to do sth.。,2ment n.评论,评价 vi.评论,议论 教材原句 The grocery just hopes that when you read the ad, you will feel pleased with the nice ment （评论）, remember the words “freshest food”.,单项填空 What do you think of the novel written by the well-known writer? Sorry, C! A.no wonder B.no doubt C.no mentD.

6、no way 答案C句意:你认为那位著名作家写的小说什么样?对不起,无可奉告!no wonder难怪;no doubt毫无疑问;no ment无可奉告;no way不可能。根据sorry可知应选C项。,完成句子 So far, Mr. Cook has not mented on these reports. 到目前为止,库克先生还未对这些报告进行过评论。 He made his ments at a news conference in Amsterdam. 他在阿姆斯特丹的一次新闻发布会上做了评论。 The number of adults who cannot read is a sad

7、 ment on the quality of our schools. 成人文盲之多是我们学校教育质量可悲的写照。,点拨 ment on/upon对进行评论 no ment无可奉告 make ments on/upon对进行评论 without ment不予评论 be a ment on sth. 是某事的写照,3.trick n.骗局;玩笑,恶作剧;戏法,把戏;诀窍vt.欺骗,欺诈 教材原句 Not all ads play tricks （把戏）on us though.,单项填空 Could you tell me the D of making such tasty cakes? W

8、ell, I just follow the directions in the cookbook. A.featureB.planC.costD.trick 答案D本题考查名词词义辨析。句意:你能告诉我做出如此可口的蛋糕的诀窍吗?嗯,我只是按照食谱上的说明方法。feature特点,特征;plan计划;cost费用;trick 戏法,把戏,诀窍。根据句意可知选D项。,根据汉语完成句子 We are playing a trick on the man who keeps bothering me.我们正 在戏弄那个一直烦我的家伙。 His family tricked him into goi

9、ng to Pakistan, and once he was there, they took away his passport.他的家人骗他去了巴基斯坦,他一到那里,他们便拿走了他的护照。 A bit more flour should do the trick.再来一点面粉应该就可以了。 The corporation was tricked out of 20 million dollars. 公司被骗走 2,000万美元。,点拨 play tricks on 欺骗,捉弄 do/perform a trick玩把戏 get/learn the trick of doing sth.得

10、知/学会做的诀窍 have a trick of doing sth.有做某事的习惯 a magic trick 魔术 Hows tricks? 你好吗?近来如何? trick sb. into doing sth.骗某人做某事 trick sb. out of sth.从某人处骗走某物 be tricked out with/in sth.用某物装饰,以某物打扮,联想 play a joke on sb.开某人的玩笑 make fun of sb.取笑某人 laugh at嘲笑 tease v.取笑,4.aim vt. 瞄准n.目的,目标 教材原句 PSAs aim to teach us

11、（旨在教育我们）and help us lead better lives.,单项填空 Problem-focused strategies are those A at doing something to change the problem causing the stress. A.aimed B.to aim C.being aimedD.having aimed 答案A句意:问题集中的策略是那些旨在改变引起压力的问题的方法。be aimed at.旨在,目的是,作后置定语时省略be。,用适当的介词填空 The project was set up with the aim of h

12、elping young unemployed people.建立这个项目的目的是帮助失业的年轻人。 The gunman took aim at the bird and fired.持枪歹徒瞄准这只鸟后就射击了。,点拨 aim at doing sth.力求达到,力争做到 be aimed at doing sth.目的是做某事,旨在做某事 aim to do sth.力求做某事 achieve ones aim 实现/达到某人的目标 take aim at sb./sth.把目标对准某人或某事物 with the aim of 怀着的目的或目标,联想 aimless adj.无目标的;没

13、有方向的;无计划的 aimlessly adv.漫无目的地 aimlessness n.无目的,5.benefit vt. 奖金 教材原句 All of these ads are meant to benefit （使受益）the public, and you can often learn a lot by following the advice they give.,单项填空 China has been pushing the reform of public hospitals D all its citizens. A.in charge ofB.for the purpose

14、 of C.in honor of D.for the benefit of 答案D句意:为了所有公民的利益,中国一直在推进公立医院的改革。in charge of负责;for the purpose of为了;in honor of为了向表示敬意;for the benefit of为了的利益。,完成句子 Many of the things we now benefit from would not be around but for Thomas Edison. 要不是托马斯爱迪生, 周围就没有许多现在我们从中获益的事物。 I hope that the decision taken t

15、oday will be to the benefit of the whole country. 我希望今天所作的决定将惠及我们整个国家。,点拨 benefit from从中受益 for the benefit of为了的利益 be of benefit to对有益 be to the benefit of sb.有利于某人,惠及某人,联想 beneficial adj.有利的,有帮助的,有用的 be beneficial to.对有利 巧学助记,6.remend vt.推荐;建议,劝告;介绍 教材原句 She would like to remend(推荐)a book to the he

16、ad librarian Mr Fan Zhenbin.,单项填空 Teachers remend that parents C their children under 12 to ride bicycles to school for safety. A.mustnt allowB.do not allow C.not allow D.couldnt allow 答案 C句意:老师建议父母出于安全考虑不要让12岁以下的孩子骑自行车去上学。考查虚拟语气的用法。remend后跟宾语从句时,从句中的谓语动词常用“should+动词原形”,should可以省略,故选C项。,单句填空 We stro

17、ngly remend reporting (report) the incident to the police. I remend this book toanyone with an interest in chemistry. Which type of oil do you remend for my car? He remended Mr. Smith as a good teacher. Wed remend you to book(book) your flight early.,点拨 remend that.建议 remend doing sth.建议做某事 remend s

18、b. to do sth.建议某人做某事 remend sth. to sb.向某人推荐某物 remend sb. as推荐某人担任 remend sth./ sb. for 推荐某物/某人做,联想 remendation n.正式建议;推荐 make a remendation 提出建议 on ones remendation 因某人的推荐;根据某人的建议 点津 remend(建议)后跟宾语从句时, 从句的谓语动词用虚拟语气, 即“should+动词原形”, should可以省略。,7.determine vt.确定,查明;决定;裁决 教材原句 In order to determine(确

19、定)your audience, you will need to do a little research and analysis in advance.,单项填空 B to do what he liked to do himself,he left home without saying goodbye to his parents. A.Determining B.Determined C.To determineD.Having been determined 答案 B句意:决心做自己喜欢做的事,他没跟父母道别就离开了家。determined在句中为过去分词作原因状语,determ

20、ined to do.下定决心做某事,相当于Because he was determined to do.。故选B项。,单句填空 Chinese athletes have the determination(determine)to set new records in the next Olympics. I have determined upon working(work)as a volunteer. The age of a wine is a determining(determine) factor as to how it tastes. Gwen is a very de

21、termined(determine) woman. Though Tom was stubborn, they determined to persuade (persuade) him.,点拨 determine to do sth.决定做某事 determine on doing sth.决定做某事 联想 determination n.有决心的;果断;坚定 determined adj.决心;坚决的 be determined to do sth.下定决心做某事 be determined that.决心,点津 (1)在英语中, determined to do sth. 常以状语形式

22、出现, 以此为考点的类似结构还有:faced with, satisfied with, lost in, caught in, absorbed in, dev-oted to, buried in, convinced that.等。 (2)Testing needs to be done to determine the long-term effects on humans. determine在句中意为“确定;查明”。,8.urge vt.敦促,力劝;竭力主张n.强烈的欲望,冲动 教材原句 If we can convince young people not to start, t

23、hey might then urge(敦促) their parents and other people to give up (give up)smoking, too.,单项填空 The boy hurried to the headmaster to urge that he Cfor that. A.couldnt be punishedB.wouldnt be punished C.not be punished D.shouldnt punish 答案 C句意:那个男孩匆匆赶到校长那儿,强烈要求不要为了那件事惩罚他。urge后的从句谓语用“should+动词原形”,should

24、可省略,又根据句意可知需用被动语态,故选C项。,完成句子 We did have to urge the students on in the last few weeks before their examination. 在临考前的几个星期, 我们必须激励学生(用功学习)。 He had an urge to open a shop of his own. 他很想开一家自己的商店。 He was in urgent need of medical attention. 他急需治疗。 The urgency of finding a cure attracted some of the be

25、st minds in medical science. 因迫切需要找到一种治疗方法,医学界的一些最优秀的人才前仆后继。,点拨 urge sb. to do sth.力劝/催促某人做某事 urge that sb.(should)do sth.呼吁/强烈要求某人做某事 It is/was urged that sb.(should)do sth.有人强力主张 urge sb. on鼓励或激励某人 urge sb. into doing sth. 强烈要求某人做某事 have an urge to do sth.渴望做某事,点津 urge后的从句谓语用should+动词原形,其中should可以

26、省略。 联想 urgency n.紧急, 急迫 urgent adj.紧急的,急切的 urgently adv. 迫切地;紧急地,重点短语,1.get sth. across 把某事表达清楚;使某事被(某人)理解;把某事传达给(某人) 教材原句 There are lots of different ways to get your message across when you are putting together an ad campaign.(把表达清楚),单项填空 Due to cultural differences, most artists find it hard to A

27、 Chinese crosstalks to westerners. A.get across B.get over Ce acrossDe over 答案 A考查动词短语辨析。句意:由于文化差异,大部分艺术家发现很难让西方人理解中国的相声。get across向传达,让理解;get over克服;e across遇上;e over过来。根据句意可知选A项。,用适当的介词或副词填空 The news was a terrible blow to her, but she will get over the shock soon. They seem to get along with each

28、 other. News of the accident soon got around . Hes trying to get out of tidying his room.,点拨 get away with 做(错事)而未受惩罚 get rid of摆脱,除去 get round/around克服;解决 get along/on with进展;和睦相处 get down to(doing)sth.开始做某事 get in 收获(庄稼等);抵达,到达 get over解决,克服;从疾病(或震惊、断绝关系等)中恢复常态 get through顺利通过(考试等);接通;完成(工作) get o

29、ut of逃脱,逃避,巧学助记,2.appeal to 吸引,引起兴趣;呼吁 教材原句 It is important to always try to appeal to the audience in order to get them to react in a certain way.,单项填空 Jimmy has Boffers from several different law firms in that they dont him. A.turned off; appeal to B.turned down; appeal to C.turned down; respond t

30、oD.turned over; cater to 答案 B句意:吉米拒绝了好几家律师事务所的邀请,因为他们并不能吸引他。turn off关掉;appeal to对有吸引力;turn down 拒绝;respond to 对作出回应;turn over翻转;cater to 迎合。根据题意可知第一空表示拒绝,第二空表示吸引,故选B项。,一句多译 政府已经呼吁市民为慈善事业捐款。 The government has appealed to citizens to donate to charity. The government has made an appeal to citizens to

31、 donate to charity.,点拨 appeal v.呼吁;恳求;上诉;有吸引力 n.呼吁;恳求;吸引力;上诉 appeal to sb. to do sth.呼吁/恳求某人做某事 appeal to sb. for sth.为某事而向某人呼吁 appeal against sth.不服某事而上诉 make/launch an appeal 发出呼吁 make an appeal to sb. to do sth. 呼吁/恳求某人做某事 have (no) appeal for sb.引(不)起某人的兴趣,联想 appealing adj. 有吸引力的 find sb./sth. a

32、ppealing 觉得某人/某物有吸引力 an appealing look 恳求的表情,重点句型,when it es to谈及 教材原句 When it es to(谈及)advertisements, we must all use our intelli-gence and not be a slave to them!,单项填空 When it es to B in public, no one can match him. A.speak B.speaking C.being spokenD.be spoken 答案 B句意:谈到在公开场合发言,没有人比得上他。when it es

33、 to.谈及,其中to是介词,后面要接名词、代词或者动名词作宾语。本句中动名词speaking作介词to的宾语,故选B项。,根据汉语完成句子 Its a very difficult examination; are you sure you can make it?这次考试很难,你肯定能通过吗? I dont get it; please explain.我不懂,请解释一下。,点拨 when it es to谈及,后接名词、代词或动名词。句中it无具体意义。 点津 下列结构中的it均无明确指代关系,也无明确意义: take it easy别着急 make it做到;办成;成功 fight it out以斗争方式解决;辩论出结果 get it明白了,